Black and White Umbrella

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +105.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+105.7%

Conversion, latest week

3.6%

Market size, estimated

$283Ka year

Peak month

June19.2× the quietest month

Top search term

black and white patio umbrella20K searches a year

Listings sell for $78.02 on average, from $23.33 to $167.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $78.02 that is $8K to $20K a year per listing.

Average price

$78.02inside the $15 to $100 sweet spot

Price range

$23.33–$167.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$8K–$20K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #225 within Umbrellas & Shade. It carries 5,291 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

93%

Out of stock, average day

2.2%

Average rank

#225in Umbrellas & Shade

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

5,291per listing

Listings tracked

27

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months