Is black and white umbrella profitable to sell on Amazon United States?

The niche generates $283K/yr across 27 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the black and white umbrella niche?

14 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in black and white umbrella?

Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 2.4%.

When does demand for black and white umbrella peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.2× the quietest.

What does it cost to enter the black and white umbrella niche?

Listings span $23.33–$167.61; the average listing price is $78.02 (sweet spot $15–$100). The average incumbent carries 5,291 reviews — the moat a new listing must climb.

black and white umbrella

Worth a look

Shows demand growing +105.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+105.7%

90-day search growth — must beat 0% to launch

Avg price

Great$78.02

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$23.33–$167.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$283K

$283K/yr · 100K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,291.07

avg incumbent reviews — the moat a new listing must climb

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, black and white umbrella is a $283K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black and white umbrella market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $312K–$390K; units × avg price
Conversion rate: 3.6%
Avg BSR: #225
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 35 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

26%

Sunnyglade29%
Blissun14%
AreShark9%
Rayjee8%
Abba Patio8%
Funsite6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +105.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.2×

Open Trend

Top black and white umbrella search terms

black and white patio umbrella20K/yr +104.6%2.8% conv.
black and white umbrella outdoor patio19K/yr +116.2%3.6% conv.
black and white outdoor umbrella16K/yr +101.6%2.4% conv.
black and white umbrella21K/yr +77.5%2.3% conv.
black and white striped patio umbrella6K/yr +158.2%2.9% conv.
black and white striped umbrella6K/yr +97.3%3.5% conv.
patio umbrella black and white4K/yr +158.4%2.9% conv.
black and white striped outdoor umbrella3K/yr +170.4%3.0% conv.
black and white striped umbrella outdoor patio3K/yr +61.6%4.4% conv.

All search terms

Top black and white umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunnyglade 9 Patio Umbrella Outdoor Table Umbrella with 8 Sturdy Ribs (Black and White)

Sunnyglade$50.494.5★5,414 rev

Blissun 9 Outdoor Patio Umbrella Striped Patio Umbrella Outdoor Table Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Black & White Stripe)

Blissun$52.634.5★38,642 rev

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black & White Stripe)

AreShark$55.324.3★1,452 rev

Rayjee 6.5FT Patio Umbrella with Fringe UV Protection Beach Umbrella with Tilt & Adjustable Height Includes Carry Bag & Ground Stake Outdoor Umbrella for Pool Garden Backyard-Black and White Stripe

Rayjee$64.284.2★18 rev

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black

Best Choice Products$63.634.8★208 rev

Newest

by launch date

Rayjee 6.5FT Patio Umbrella Portable Outdoor Beach Umbrella Tilt & Adjustable Height 2-Piece Aluminum Pole for Pool Garden Deck & Beach-Black and White Stripe

Rayjee$45.4810 rev

2mo ago

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black

Best Choice Products$63.63208 rev

4mo ago

Garvee 9 ft Patio Umbrella - 8 Sturdy Ribs Outdoor Table Umbrella with Crank Lift & Push Button Tilt - Market Umbrella for Pool Deck Yard Garden - Tan

Garvee$32.98322 rev

5mo ago

Abba Patio 9FT Lyon Outdoor Patio Umbrella Outdoor Table Umbrella with Crank Market Umbrella 8 Sturdy Ribs UV Protection Waterproof and Push Button Tilt for Garden Deck Backyard Pool Black & White Stripe

Abba Patio$33.883,345 rev

7mo ago

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black & White Stripe)

AreShark$55.321,452 rev

7mo ago

What buyers say about black and white umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality, easy to assemble and easy functionality”

Value For Money12%

“Good value for money”

Size-Overall8%

“Perfect size”

Design-Overall7%

“Adds visual beauty”

Strength7%

“Sturdy and looks very nice”

Color6%

“Color”

Assembly/Installation6%

“Easy set up”

Advertised Vs Actual Product5%

“As advertised”

Material Quality4%

“The fabric looks really cool”

Durability4%

“It is durable”

What buyers complain about

Durability23%

“did not last”

Color11%

“Colors fades quickly”

Value For Money7%

“I would pay a little more next time”

Quality-Overall6%

“Not well made”

Thickness6%

“Thin, cheap”

Size-Overall5%

“on the small side”

Strength4%

“the infrastructure members are as flimsy as they could be”

Material Quality4%

“Thin material”

Suitable For Outdoor2%

“Not able to remain outside”

Stain Resistance2%

“The umbrella came with dirt stains all over it”

Top return reasons

Size-Overall23%

Color23%

Material Quality9%

Advertised Vs Actual Product9%

Defective Material/Parts7%

Quality-Overall5%

Value For Money4%

Mechanism Issues2%

Thin2%

Functionality-Overall2%

Common questions

Is black and white umbrella profitable to sell on Amazon United States?: The niche generates $283K/yr across 27 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the black and white umbrella niche?: 14 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in black and white umbrella?: Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 2.4%.
When does demand for black and white umbrella peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.2× the quietest.
What does it cost to enter the black and white umbrella niche?: Listings span $23.33–$167.61; the average listing price is $78.02 (sweet spot $15–$100). The average incumbent carries 5,291 reviews — the moat a new listing must climb.