black and white striped outdoor rug
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Growth
Great+109.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Price range
Incredible$14.75–$87.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay2,429avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, black and white striped outdoor rug is a $28K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black and white striped outdoor rug market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $21K–$27K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #847
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 37 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
30%
- Strickland Home26%
- KOZYFLY10%
- KILOCOCO10%
- IOHOUZE9%
- OLANLY8%
- FH Home7%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +109.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.3×
Top black and white striped outdoor rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Strickland Home Outdoor Rug Waterproof 5 x 8 ft Reversible Plastic Straw Rug for Patio Large Outdoor Carpet for RV Patio Camping Backyard Deck Picnic Beach Black & White
Strickland Home$24.764.4★551 rev
KOZYFLY Black and White Area Rug 27.5x43 Inches Striped Front Door Rug Cotton Washable Indoor Outdoor Rug Doormats Outdoor Small Striped Rugs for Kitchen Entryway Patio Front Porch Decor
KOZYFLY$19.234.6★2,496 rev
IOHOUZE Black White Striped Rug -27.5 X 43 Front Door Mats Outdoor Washable Rug for Front Porch Decor Spring Summer Welcome Mats Outdoor Indoor Doormat for Farmhouse/Entryway/Home Entrance
IOHOUZE$19.384.7★5,040 rev
KILOCOCO Black and White Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio
KILOCOCO$19.194.7★4,382 rev
OLANLY Black and White Striped Rug 24 x 37 (27.5 x 43) Washable Cotton Indoor Outdoor Doormat for Front Door Entryway Kitchen Porch Patio Decor
OLANLY$16.114.6★489 rev
Newest
by launch dateOLANLY Black and White Striped Rug 24 x 37 (27.5 x 43) Washable Cotton Indoor Outdoor Doormat for Front Door Entryway Kitchen Porch Patio Decor
OLANLY$16.11489 rev
HEHJIPY Black and White Striped Outdoor Rug3x5Front Porch Rug Cotton Woven Machine Washable Indoor/Outdoor Small Area Rugs Layering Rug Door Mats for Front Porch/Entryway/Front Door Decor
HEHJIPY$19.7194 rev
Black and White Striped Rugs 28x43 Inches Outdoor Front Porch Doormat Cotton Hand-Woven Farmhouse Layered Door Mats for Front Porch Patio Entryway Laundry Room
Fallovea$19.66291 rev
Strickland Home Outdoor Rug Waterproof 5 x 8 ft Reversible Plastic Straw Rug for Patio Large Outdoor Carpet for RV Patio Camping Backyard Deck Picnic Beach Black & White
Strickland Home$24.76551 rev
FH Home Outdoor Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Striped - Porch Deck Balcony Mudroom Laundry Room Patio - Brittany - Black & White Crease Free - 3 x 5 ft
FH Home$31.646,742 rev
Trending
90-day click momentum
Pcinfuns Plastic Straw Rug 4x6 Outdoor Waterproof Patio Rugs Foldable Reversible Camping Mat for Rv Deck Porch Picnic Beach Balcony Black & White
Pcinfuns$28.864.4★
FH Home Outdoor Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Striped - Porch Deck Balcony Mudroom Laundry Room Patio - Brittany - Black & White Crease Free - 3 x 5 ft
FH Home$31.644.6★
FH Home Outdoor Camping Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Striped - Large Patio Deck Sunroom RV - Brittany Stripe - Black & White - 9 x 12 ft Foldable
FH Home$87.974.3★
Black and White Striped Rugs 28x43 Inches Outdoor Front Porch Doormat Cotton Hand-Woven Farmhouse Layered Door Mats for Front Porch Patio Entryway Laundry Room
Fallovea$19.664.7★
KILOCOCO Black and White Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio
KILOCOCO$19.194.7★
What buyers say about black and white striped outdoor rug
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“True to size”
“As advertised”
“Cute and easy to wash”
“colors are true”
“it looks exactly the same as day one- it hasnt shrunk or warped”
“Overall, I like the look of it and Im happy with how it completes my entryway setup,”
“Decent value for the money”
“Perfect rug”
“Nice durable material”
What buyers complain about
“I brought the wrong size”
“Does not look like picture”
“its very difficult to clean”
“I do wish it was not as expensive”
“material stains so quick”
“low quality”
“Its made of a plastic material”
“does not flatten”
“Ive had my rug for a week and two days and it is coming apart already”
“Which stinks because I just got it”
Top return reasons
Common questions
- Is black and white striped outdoor rug profitable to sell on Amazon United States?
- The niche generates $28K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +109.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the black and white striped outdoor rug niche?
- 14 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in black and white striped outdoor rug?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 5.0% — above our launch gate.
- When does demand for black and white striped outdoor rug peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.3× the quietest.
- What does it cost to enter the black and white striped outdoor rug niche?
- Listings span $14.75–$87.97; the average listing price is $27.35 (sweet spot $15–$100). The average incumbent carries 2,429 reviews — the moat a new listing must climb.