Black and White Outdoor Rug

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

1.0%

Market size, estimated

$273Ka year

Peak month

April4.0× the quietest month

Top search term

front porch rug298K searches a year

Listings sell for $21.98 on average, from $9.69 to $51.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $21.98 that is $5K to $11K a year per listing.

Average price

$21.98inside the $15 to $100 sweet spot

Price range

$9.69–$51.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

3.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #459 within Outdoor Rugs. It carries 2,896 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#459in Outdoor Rugs

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,896per listing

Listings tracked

43

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months