black and white outdoor rug
Worth a lookShows a sweet-spot price point ($21.98 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Great$21.98avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$9.69–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Okay$273K$273K/yr · 1.2M searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,896avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black and white outdoor rug is a $273K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
black and white outdoor rug market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $275K–$330K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
35
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
36%
Top 20: 72%
Open market
44%
- BUAGETUP21%
- Sungea8%
- Othilic7%
- KILOCOCO7%
- IOHOUZE6%
- OJIA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×
Top black and white outdoor rug search terms
- front porch rug298K/yr
- black and white outdoor rug137K/yr
- layering rug for front porch96K/yr
- front door rug outdoor80K/yr
- outdoor front door rug64K/yr
- outdoor layering rug67K/yr
- striped outdoor rug43K/yr
- outdoor rug for front door56K/yr
- layered door mats outdoor56K/yr
- front porch rugs for layering36K/yr
Top black and white outdoor rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor
BUAGETUP$18.444.7★2,273 rev
Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance
Sungea$19.664.5★667 rev
KILOCOCO Beige Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio
KILOCOCO$19.104.7★4,382 rev
IOHOUZE Black Beige Striped Rug -2.3x3.6 Front Door Rugs Outdoor Small Washable Area Rug for Front Porch Spring Summer Welcome Mats Outdoor Indoor Doormat for Entryway Porch Entrance
IOHOUZE$19.194.7★5,040 rev
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.494.3★564 rev
Newest
by launch date
Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance
KIhipIoe$13.13186 rev
OLANLY Black and White Striped Rug 24 x 37 (27.5 x 43) Washable Cotton Indoor Outdoor Doormat for Front Door Entryway Kitchen Porch Patio Decor
OLANLY$16.11489 rev
LORWER Scalloped Easy Jute 3x5 Outdoor Rug Washable Rugs for Entryway Black Front Door Mat Farmhouse Neutral Non Slip Indoor Carpet for Patio Living Room Backyard
LORWER$39.81446 rev
Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.37564 rev
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.49564 rev
Trending
90-day click momentumGreen and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance
KIhipIoe$13.134.7★
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.494.3★
Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway
BUAGETUP$14.934.7★
Buffalo Plaid Outdoor Rug 24x51Green and White Checkered Front Porch Rug Cotton Woven Washable Door Mat Outdoor for Layered Hello Welcome Door Mat Farmhouse Entryway
BUAGETUP$17.414.7★
Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.374.3★
What buyers say about black and white outdoor rug
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, looks great, stays flat”
“True to size”
“Just as described”
“Great buy for the money”
“Beautiful colors”
“Material is durable and washable”
“Cleans well”
“The pattern is great”
“Great sturdy door mat”
“Good material”
What buyers complain about
“It's small”
“rug is not thick”
“cheap quality”
“Will not lay flat”
“Not as expected”
“Color changing”
“This is not even worth 2 dollars”
“Thin and flimsy”
“It gets dirty because it's white”
“Not a good outdoor mat”
Top return reasons
Common questions
- Is black and white outdoor rug profitable to sell on Amazon United States?
- The niche generates $273K/yr across 43 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the black and white outdoor rug niche?
- 28 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in black and white outdoor rug?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.5%.
- When does demand for black and white outdoor rug peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.0× the quietest.
- What does it cost to enter the black and white outdoor rug niche?
- Listings span $9.69–$51.72; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 2,896 reviews — the moat a new listing must climb.