black and white outdoor pillows
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (5.2%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.75–$107.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good554.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 261K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black and white outdoor pillows is a $115K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black and white outdoor pillows market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $105K–$126K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #726
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 95%
- Out of stock
- 1.6%
- Avg brand age
- 34 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
73
Top-5 brand share
38%
Top 20: 69%
Top-5 click share
30%
Top 20: 59%
Open market
58%
- Adabana8%
- tiggell8%
- WESTERN HOME WH7%
- JOJOGOGO7%
- RABUSOFA7%
- MIULEE3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +13.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×
Top black and white outdoor pillows search terms
- black and white outdoor pillows62K/yr
- black and white outdoor pillow covers20K/yr
- outdoor pillows black and white11K/yr
- black and beige pillow covers17K/yr
- black and white outdoor pillow8K/yr
- black and white pillow cases15K/yr
- black and white pillow covers 20x2018K/yr
- black and white pillow cover12K/yr
- black and white striped pillow covers10K/yr
- cream and black pillow covers10K/yr
Top black and white outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RABUSOFA Outdoor Pillows Waterproof 18x18 inch Black and White Throw Pillows Boho Set of 4 for Patio Furniture Sunbrella Outdoor Pillow Covers for Couch(2W-18) (no Insert)
RABUSOFA$15.084.2★383 rev
tiggell 4 Pack Waterproof Pillow Covers Outdoor Throw Pillowcases Decorative Garden Cushion Case for Home Garden Patio Couch Balcony Striped (18 * 18 inch Black & White)
tiggell$15.834.3★891 rev
WESTERN HOME WH Pack of 2 Decorative Outdoor Waterproof Striped Throw Pillow Covers Polyester Garden Modern Farmhouse Striped Cushion Cases for Patio Tent Balcony Couch Sofa 18x18 inch Black
WESTERN HOME WH$13.294.5★1,541 rev
Adabana Outdoor Waterproof Throw Pillow Covers Set of 2 Boho Geometric Pillows Cover for Patio Garden 18 x 18 Inch Black and White
Adabana$9.674.3★405 rev
JOJOGOGO Black and White Scalloped Outdoor Lumbar Pillow Covers 12x20 Waterproof & Sunproof Set of 2 Black Outdoor Pillows Embroidered Decorative Throw Pillows for Couch Porch and Patio Furniture
JOJOGOGO$26.664.8★154 rev
Newest
by launch date
Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers
Cethom$22.9089 rev
Naigle living Pack of 2 Outdoor Throw Pillows 20x12 Inch Water-Repellent & Fade Resistant Patio Pillows with Inserts All Weather Decor for Patio Furniture Garden Couch Poolside Black White
Naigle living$41.4514 rev
AVOIN colorlife Black White Stripe Beige Throw Pillow Covers 18 x 18 Inch Holiday Soft Plush Faux Fur Jacquard Cushion Case Decoration for Home Sofa Couch Set of 2
AVOIN colorlife$10.5653 rev
Yxuiyal Floral Pillow Covers 18x18 Set of 2 Summer Black White Hydrangea Throw Pillow Cover Outdoor Decoration Spring Flower Pillowcase Farmhouse Decorative Cushion Case for Sofa Couch Home Decor
Yxuiyal$14.87255 rev
JOJOGOGO Black and White Scalloped Outdoor Lumbar Pillow Covers 12x20 Waterproof & Sunproof Set of 2 Black Outdoor Pillows Embroidered Decorative Throw Pillows for Couch Porch and Patio Furniture
JOJOGOGO$26.66154 rev
Trending
90-day click momentumNaigle living Pack of 2 Outdoor Throw Pillows 20x12 Inch Water-Repellent & Fade Resistant Patio Pillows with Inserts All Weather Decor for Patio Furniture Garden Couch Poolside Black White
Naigle living$41.454.3★
Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers
Cethom$22.904.6★
LVTXIII Outdoor/Indoor Throw Pillows Decorative Throw Pillows with Inserts 18x18 Square Pillows for Bed Couch Sofa and Patio Furniture (Set of 2 Cabana Black)
LVTXIII$39.244.8★
JOJOGOGO Black and White Scalloped Outdoor Lumbar Pillow Covers 12x20 Waterproof & Sunproof Set of 2 Black Outdoor Pillows Embroidered Decorative Throw Pillows for Couch Porch and Patio Furniture
JOJOGOGO$26.664.8★
MIULEE Pack of 2 Outdoor Waterproof Decorative Farmhouse Throw Pillow Covers - Square Solid Color Couch Pillow Covers for Patio Tent Bed Sofa Living Room 18x18 Inch Black
MIULEE$13.554.4★
What buyers say about black and white outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, exactly as advertised”
“They look great on my new black cushion set I ordered on Amazon also”
“Exactly what I wanted”
“Colors are true”
“Worth the money”
“Perfect fit”
“Durable strong material, made well”
“The designs were cute”
“Sturdy fabric”
“Cool shape”
What buyers complain about
“Not as dark as in photo its more gray”
“Picture is different than product quality”
“doesnt seem to be that size”
“Faded fast”
“Mine came with a stain on it”
“Looks more expensive than it was”
“the pillow that went with it wasn't very firm”
“it has already torn”
“sheer”
“Material is a bit stiffer, thicker quality”
Top return reasons
Common questions
- Is black and white outdoor pillows profitable to sell on Amazon United States?
- The niche generates $115K/yr across 80 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the black and white outdoor pillows niche?
- 64 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in black and white outdoor pillows?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for black and white outdoor pillows peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.3× the quietest.
- What does it cost to enter the black and white outdoor pillows niche?
- Listings span $7.75–$107.63; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.