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Black and Gold Decor

Fail

Buyers convert on only 0.7% of searches, so Black and Gold Decor is a Fail.

Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$48K/yr274K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
35%top-5 click share · 39 brands · 67 sellers

Flapen Score

Black and Gold Decor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Black and Gold Decor is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Gold Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Gold Decor 274K times last year and spent an estimated $48K. The top 5 brands take 38% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
0.7%
Market size, estimated
$48Ka year
Top search term
black and gold decor116K searches a year

02 · Price

A sale here is worth $25.85.

Listings sell for $25.85 on average, from $7.65 to $113.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.85 that is $0 to $3K a year per listing.

Average price
$25.85inside the $15 to $100 sweet spot
Price range
$7.65–$113.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #801 within Soils, Mulches & Planting Media. It carries 1,043 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
91%
Out of stock, average day
2.6%
Average rank
#801in Soils, Mulches & Planting Media
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,043per listing
Listings tracked
45

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Black and Gold Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

67

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

35%

Top 20: 71%

Open market

57%

  • Brand 116%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Black and Gold Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.6× · 7 of 12 months tracked

Search terms

Top Black and Gold Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and gold decor116K/yr
  • black and gold home decor50K/yr
  • black gold39K/yr
  • gold and black decor21K/yr
  • black and gold house decor14K/yr
  • black gold decor11K/yr
  • black gold seedling mix5K/yr
  • black and gold bedroom6K/yr
  • black gold seed starting mix10K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Gold Decor

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
3.9%of orders come back
“the screws are way too short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black and Gold Decor questions

Answered from the same tracked data.