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Birthing Pool

Fail

Buyers convert on only 0.8% of searches, so Birthing Pool is a Fail.

Flapen Score
41
41 / 100
Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 56
Market size
$86K/yr84K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
50%top-5 click share · 18 brands · 20 sellers

Flapen Score

Birthing Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Birthing Pool is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthing Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Birthing Pool 84K times last year and spent an estimated $86K. The top 5 brands take 58% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
0.8%
Market size, estimated
$86Ka year
Peak month
July1.5× the quietest month
Top search term
birth pool25K searches a year

02 · Price

A sale here is worth $126.46.

Listings sell for $126.46 on average, from $32.85 to $316.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $126.46 that is $0 to $13K a year per listing.

Average price
$126.46above the $15 to $100 sweet spot
Price range
$32.85–$316.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,679 within Parts & Accessories. It carries 467 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#1,679in Parts & Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
467per listing
Listings tracked
21

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Birthing Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

20

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

36%

  • Brand 130%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Birthing Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Birthing Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birth pool25K/yr
  • birthing pool25K/yr
  • birthing tub12K/yr
  • birthing pool for home births9K/yr
  • birth pool in a box4K/yr
  • birth tub6K/yr
  • birthing tub for home births3K/yr

Reviews and returns

What reviews say buyers love and hate about Birthing Pool

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Leak-Proof”
6.5%of orders come back
“Leaks, flimsy”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Birthing Pool questions

Answered from the same tracked data.