Birthing Pool
FailBuyers convert on only 0.8% of searches, so Birthing Pool is a Fail.
- Flapen Score
- 41 / 100Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 5641
- Market size
- $86K/yr84K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 20 sellers
Flapen Score
Birthing Pool against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Birthing Pool is stronger. Inside it, weaker.
Market
The Birthing Pool market on Amazon at a glance
Shoppers on Amazon United States searched for Birthing Pool 84K times last year and spent an estimated $86K. The top 5 brands take 58% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $86Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- birth pool25K searches a year
02 · Price
A sale here is worth $126.46.
Listings sell for $126.46 on average, from $32.85 to $316.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $126.46 that is $0 to $13K a year per listing.
- Average price
- $126.46above the $15 to $100 sweet spot
- Price range
- $32.85–$316.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,679 within Parts & Accessories. It carries 467 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 2.3%
- Average rank
- #1,679in Parts & Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 467per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Birthing Pool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
20
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
36%
- Brand 130%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Birthing Pool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Birthing Pool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birth pool25K/yr
- birthing pool25K/yr
- birthing tub12K/yr
- birthing pool for home births9K/yr
- birth pool in a box4K/yr
- birth tub6K/yr
- birthing tub for home births3K/yr
Reviews and returns
What reviews say buyers love and hate about Birthing Pool
We read the reviews and the return reasons for every product selling here.
“Leaks, flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthing Pool questions
Answered from the same tracked data.









