Is birdfy profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 26 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +94.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the birdfy niche?

2 brands and 12 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in birdfy?

Top complaints mined from reviews: Connectivity-Overall, Charging, Functionality-Overall. The return rate is 3.8%.

When does demand for birdfy peak?

Demand peaks in May–Dec; the busiest month runs 9.8× the quietest.

What does it cost to enter the birdfy niche?

Listings span $59.27–$272.60; the average listing price is $143.86 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

birdfy

Worth a look

Shows demand growing +94.9% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Growth

Great+94.9%

90-day search growth — must beat 0% to launch

Review moat

Great296.88

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.1M

$1.1M/yr · 496K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$143.86

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$59.27–$272.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, birdfy is a $1.1M/yr Amazon United States market (496K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

birdfy market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 1.5%
Avg BSR: #440
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.1%
Avg brand age: 17 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Birdfy66%
NETVUE34%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +94.9% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 9.8×

Open Trend

Top birdfy search terms

birdfy240K/yr +120.3%2.0% conv.
birdfy ai - smart bird feeder camera67K/yr +92.4%2.1% conv.
birdfy smart bird feeder24K/yr +110.9%2.5% conv.
birdify bird feeder camera23K/yr +120.3%2.5% conv.
birdify22K/yr +153.8%1.6% conv.
birdfy feeder25K/yr -1.1%2.2% conv.
netvue bird feeder camera22K/yr +54.5%4.7% conv.
birdfy camera21K/yr +36.6%3.0% conv.
birdfly bird feeder camera13K/yr +70.0%1.7% conv.
birdfly7K/yr +138.0%1.8% conv.

All search terms

Top birdfy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NETVUE by Birdfy Smart Bird Feeder with 2K HD AI Camera Solar Powered Wireless Wildbird Watching Live Stream&Color Night Vision Auto-Capture & Notify Free Cloud Storage(AI by Subscription)

NETVUE$128.904.4★1,482 rev

Birdfy Bird Feeder with 2K AI Camera Solar Powered Trending Gift Idea for Mom Dad & Bird-Lover Wireless Smart Birdwatching with Auto-Record Videos & Notify Great for Backyard & Outdoor Use

Birdfy$157.454.5★25 rev

NETVUE by Birdfy Smart Bird Feeder with AI Camera Auto Capture Videos & Live Stream Wireless Wildbird Watching Outdoor Backyard Birder(AI by Subscription) Blue

NETVUE$112.474.4★1,419 rev

Birdfy Smart Bird Feeder with Camera Durable Metal Feeders for Outdoors Auto-Identify & Record Video Instant Alert Live Bird Watching Camera Solar Gifts for Backyard Birder (AI Lifetime Free)

Birdfy$189.634.2★375 rev

Birdfy Smart Bird Feeder with Camera Solar Powered Slow-Motion Video & Night Insight AI Identify 6000+ Species Lifetime Free Ideal for Outdoors Bird Watching & Gifts for BirdLovers Wood

Birdfy$125.134.4★163 rev

Newest

by launch date

Birdfy Smart Bird Feeder with Camera Solar Powered 1080P Metal Hanging Bird Feeder with AI Bird Recognition Instant Alerts & Slow Motion Gift for Bird Lovers

Birdfy$159.6211 rev

2mo ago

Birdfy Bird Feeder with 2K AI Camera Solar Powered Trending Gift Idea for Mom Dad & Bird-Lover Wireless Smart Birdwatching with Auto-Record Videos & Notify Great for Backyard & Outdoor Use

Birdfy$157.4525 rev

3mo ago

Birdfy Smart Bird Feeder with Camera 4K UHD Video Dual-Band 2.4/5GHz Wi-Fi Solar Powered AI Identification Lifetime Free Bird Watching Gift for Bird Lovers

Birdfy$266.3849 rev

3mo ago

Birdfy Smart Bird Feeder with Camera for Rookie Camera Bird Feeder Dual Night Vision AI Recognition IP66 Waterproof for BirdLovers 1.3L Capacity

Birdfy$59.2727 rev

9mo ago

Birdfy Smart Bird Feeder with Camera for Rookie Camera Bird Feeder Dual Night Vision AI Recognition IP66 Waterproof for BirdLovers

Birdfy$84.3277 rev

9mo ago

What buyers say about birdfy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Assembly/Installation13%

“easy to install”

Gifting Purpose10%

“Good gift”

Ease Of Use8%

“easy to work with”

Value For Money7%

“Good value for money”

Connectivity-Overall6%

“connectivity is pretty good”

Charging6%

“Easy to charge”

Design-Overall4%

“Excellent design”

Battery Life4%

“Battery life is excellent”

Durability3%

“Seems durable. Ive had it for six months”

What buyers complain about

Connectivity-Overall18%

“Constantly loses connection”

Charging10%

“would not recharge”

Functionality-Overall10%

“Doesn't work as stated”

Durability8%

“Did not last”

Value For Money5%

“Although not inexpensive”

Quality-Overall5%

“Not good quality”

Battery Life4%

“Bad battery life”

Instructions/User Manual/Troubleshooting4%

“Poor Instructions”

Ease Of Use3%

“Very hard to get on”

Assembly/Installation3%

“Tough to Assemble”

Top return reasons

Connectivity-Overall32%

Functionality-Overall10%

Charging10%

Advertised Vs Actual Product6%

Value For Money6%

Size-Overall6%

Defective Material/Parts5%

Assembly/Installation4%

Mounting3%

Battery Life2%

Common questions

Is birdfy profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 26 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +94.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the birdfy niche?: 2 brands and 12 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in birdfy?: Top complaints mined from reviews: Connectivity-Overall, Charging, Functionality-Overall. The return rate is 3.8%.
When does demand for birdfy peak?: Demand peaks in May–Dec; the busiest month runs 9.8× the quietest.
What does it cost to enter the birdfy niche?: Listings span $59.27–$272.60; the average listing price is $143.86 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.