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Bird Seed Wreath

Fail

Demand is soft, at -64.1% this quarter, so Bird Seed Wreath is a Fail.

Flapen Score
41
41 / 100
Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 56
Market size
$12K/yr42K searches / yr
90-day growth
-64.1%search demand this quarter
Competition
64%top-5 click share · 7 brands · 50 sellers

Flapen Score

Bird Seed Wreath against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bird Seed Wreath is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Seed Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Seed Wreath 42K times last year and spent an estimated $12K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-64.1%
Conversion, latest week
1.1%
Market size, estimated
$12Ka year
Peak month
December54.0× the quietest month
Top search term
bird seed wreath15K searches a year

02 · Price

A sale here is worth $26.26.

Listings sell for $26.26 on average, from $9.10 to $60.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.26 that is $0 to $3K a year per listing.

Average price
$26.26inside the $15 to $100 sweet spot
Price range
$9.10–$60.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #917 within Backyard Birding & Wildlife. It carries 327 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
80%
Out of stock, average day
27.6%
Average rank
#917in Backyard Birding & Wildlife
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bird Seed Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

50

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Bird Seed Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 54.0×

Search terms

Top Bird Seed Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird seed wreath15K/yr
  • bird seed ornaments11K/yr
  • bird seed ornaments for outside5K/yr
  • bird seed wreaths for outside7K/yr
  • birdseed wreath4K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Seed Wreath

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
0.1%of orders come back
“Fell apart”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bird Seed Wreath questions

Answered from the same tracked data.