bird seed cake
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Growth
Good+54.3%90-day search growth — must beat 0% to launch
Price range
Good$4.11–$41.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$334K$334K/yr · 202K searches
Review moat
Okay1,739.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bird seed cake is a $334K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
bird seed cake market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $359K–$449K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 2.9%
- Avg brand age
- 61 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
3%
- Kaytee47%
- Audubon Park17%
- Heath Outdoor Products17%
- C&S6%
- Blue Seal5%
- Wildlife Sciences4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.3% search growth over the last 90 days.Peak months: Jan, May, Jun · busiest ÷ quietest = 3.2×
Top bird seed cake search terms
- bird seed cakes61K/yr
- bird seed block19K/yr
- bird seed cake18K/yr
- seed cakes for wild birds13K/yr
- large suet cakes for wild birds9K/yr
- bird seed blocks11K/yr
- bird seed cakes for outside wild birds13K/yr
- bird seed blocks for outside wild birds6K/yr
- bird food block6K/yr
- bird block7K/yr
Top bird seed cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Audubon Park Nut & Fruit Snack Stack Wild Bird Food Bird Seed Cake for Outside Feeders 6-Pack
Audubon Park$19.294.5★2,265 rev
Kaytee Wild Bird Gourmet Seed Cake For Cardinals Chickadees Juncos Titmice Woodpeckers and More 2 Pounds
Kaytee$6.414.5★3,314 rev
Heath Outdoor Products birds DD4-10 All Season High Energy Suet Cake Case Of 10
Heath Outdoor Products$16.584.4★6,296 rev
Kaytee Cardinal Seed Cake Wild Bird Food 1.85 Pounds
Kaytee$6.404.6★864 rev
Kaytee Wild Bird Seed & Mealworm Seed Cake Food For Bluebirds Chickadees Woodpeckers and More 1.4 Pound
Kaytee$9.064.5★5,499 rev
Newest
by launch date
Kaytee Wild Bird Gourmet Seed Cake for Cardinals Chickadees Juncos Titmice Woodpeckers and More 2 Pounds 4 Count
Kaytee$24.2247 rev
Kaytee Woodpecker Seed Cake Wild Bird Food 1.85 Pounds 4 Count
Kaytee$29.7569 rev
Kaytee Cardinal Seed Cake Wild Bird Food 1.85 Pounds 4 Count
Kaytee$26.5247 rev
Heath Outdoor Products Berry Blast Suet Cakes Sample Pack Contains 3 Suet Cakes Try It Your Birds Will Love it for Woodpeckers Cardinals Siskins Sparrows Finchs & Many More Wild Bird Species
Heath Outdoor Products$8.59889 rev
Heath Outdoor Products Bird S Blend Suet Cakes Sample Pack Contains 3 Suet Cakes Try It Your Birds Will Love it for Woodpeckers Cardinals Siskins Sparrows Finchs & Many More Wild Bird Species
Heath Outdoor Products$8.861,711 rev
Trending
90-day click momentum
C&S Peanut Butter Delight No Melt Suet Dough Suet Cakes for Wild Birds Including Wrens Woodpeckers Cardinals Songbirds Jays and More 8 Pack
C&S$14.604.6★
C&S High Energy Suet Treat Wild Bird Food for Woodpeckers Nuthatches Chickadees and Jays 11.75 Ounces Pack of 8
C&S$12.184.2★
Kaytee Wild Bird Seed & Mealworm Seed Cake Food For Bluebirds Chickadees Woodpeckers and More 1.4 Pound
Kaytee$9.064.5★
Kaytee Wild Bird Gourmet Seed Cake for Cardinals Chickadees Juncos Titmice Woodpeckers and More 2 Pounds 4 Count
Kaytee$24.224.7★
Kaytee Cardinal Seed Cake Wild Bird Food 1.85 Pounds 4 Count
Kaytee$26.524.5★
What buyers say about bird seed cake
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“These cakes look high-quality”
“Easy to use”
“Birds enjoy them”
“didnt fall apart too quickly”
“Perfect size”
“What I wanted”
“Stays soft even with temps below freezing”
“clean”
“The birds really enjoy it”
What buyers complain about
“Not worth the price”
“fell apart everywhere”
“Low cost item with low quality”
“But it is too soft”
“Very large”
“Very messy product”
“Dry and crumbly”
“Packages unnecessarily hard to open”
“It is a sticky gooey mess”
“isn't working here”
Top return reasons
Common questions
- Is bird seed cake profitable to sell on Amazon United States?
- The niche generates $334K/yr across 24 tracked products. 90-day search growth is +54.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bird seed cake niche?
- 8 brands and 36 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bird seed cake?
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 0.0%.
- When does demand for bird seed cake peak?
- Demand peaks in Jan–May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the bird seed cake niche?
- Listings span $4.11–$41.60; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.