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Bird Seed Cake

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Bird Seed Cake is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$334K/yr202K searches / yr
90-day growth
+54.3%search demand this quarter
Competition
58%top-5 click share · 8 brands · 36 sellers

Flapen Score

Bird Seed Cake against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bird Seed Cake is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Seed Cake market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Seed Cake 202K times last year and spent an estimated $334K. The top 5 brands take 93% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+54.3%
Conversion, latest week
9.2%
Market size, estimated
$334Ka year
Peak month
May3.2× the quietest month
Top search term
bird seed cakes61K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $4.11 to $41.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.94 that is $9K to $13K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$4.11–$41.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #61 within Backyard Birding & Wildlife. It carries 1,740 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#61in Backyard Birding & Wildlife
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,740per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bird Seed Cake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$33K$50K$67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 96%

Open market

3%

  • Kaytee47%
  • Audubon Park17%
  • Heath Outdoor Products17%
  • C&S6%
  • Blue Seal5%
  • Wildlife Sciences4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Bird Seed Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top Bird Seed Cake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bird seed cakes61K/yr
  • bird seed block19K/yr
  • bird seed cake18K/yr
  • seed cakes for wild birds13K/yr
  • large suet cakes for wild birds9K/yr
  • bird seed blocks11K/yr
  • bird seed cakes for outside wild birds13K/yr
  • bird seed blocks for outside wild birds6K/yr
  • bird food block6K/yr
  • bird block7K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Seed Cake

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
23%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not worth the price”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bird Seed Cake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data