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Bird Seed

Pass

Bird Seed scores 65 out of 100, a Pass. Shoppers spend an estimated $19.9M a year here, search demand grew +44.8% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$19.9M/yr7.8M searches / yr
90-day growth
+44.8%search demand this quarter
Competition
51%top-5 click share · 7 brands · 22 sellers

Flapen Score

Bird Seed against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bird Seed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Bird Seed market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Seed 7.8M times last year and spent an estimated $19.9M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.9M a year.

Searches, last 12 months
7.8M
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
16.3%
Market size, estimated
$19.9Ma year
Peak month
May2.6× the quietest month
Top search term
bird seed2.9M searches a year

02 · Price

A sale here is worth $15.62.

Listings sell for $15.62 on average, from $3.92 to $27.51. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $15.62 that is $781K to $937K a year per listing.

Average price
$15.62inside the $15 to $100 sweet spot
Price range
$3.92–$27.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
50,000–60,000
Revenue per listing a year
$781K–$937K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Backyard Birding & Wildlife. It carries 8,178 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Backyard Birding & Wildlife
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
8,178per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bird Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

1%

  • Brand 146%
  • Brand 234%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bird Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Bird Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird seed2.9M/yr
  • bird food991K/yr
  • bird seed for outside feeders1.0M/yr
  • bird food for outside wild birds456K/yr
  • bird seeds for outside wild birds466K/yr
  • wild bird seed464K/yr
  • bird feed297K/yr
  • wild bird seed for outside feeders247K/yr
  • wild bird food197K/yr
  • birdseed173K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Seed

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is not cheap”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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FAQ

Common Bird Seed questions

Answered from the same tracked data.