Bird Seed
PassBird Seed scores 65 out of 100, a Pass. Shoppers spend an estimated $19.9M a year here, search demand grew +44.8% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 5665
- Market size
- $19.9M/yr7.8M searches / yr
- 90-day growth
- +44.8%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 22 sellers
Flapen Score
Bird Seed against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Bird Seed is stronger. Inside it, weaker.
Market
The Bird Seed market on Amazon at a glance
Shoppers on Amazon United States searched for Bird Seed 7.8M times last year and spent an estimated $19.9M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.9M a year.
- Searches, last 12 months
- 7.8M
- Growth, 90 days vs prior 90
- +44.8%
- Conversion, latest week
- 16.3%
- Market size, estimated
- $19.9Ma year
- Peak month
- May2.6× the quietest month
- Top search term
- bird seed2.9M searches a year
02 · Price
A sale here is worth $15.62.
Listings sell for $15.62 on average, from $3.92 to $27.51. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $15.62 that is $781K to $937K a year per listing.
- Average price
- $15.62inside the $15 to $100 sweet spot
- Price range
- $3.92–$27.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $781K–$937K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Backyard Birding & Wildlife. It carries 8,178 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Backyard Birding & Wildlife
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 8,178per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bird Seed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag
- Price
- $12.46
- Rating
- 4.5/5
- Reviews
- 20,912
- Age
- 12y ago
Kaytee Nut & Fruit Wild Bird Seed 5 lb
- Price
- $13.03
- Rating
- 4.7/5
- Reviews
- 17,211
- Age
- 21y ago
Kaytee All American Wild Bird Food Seed Blend for Cardinals Blue Jays Finches & Other Outdoor Wild Birds 5 Pounds
- Price
- $6.00
- Rating
- 4.6/5
- Reviews
- 5,190
- Age
- 10y ago
Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds
- Price
- $18.81
- Rating
- 4.5/5
- Reviews
- 5,024
- Age
- 7y ago
Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds
- Price
- $13.04
- Rating
- 4.7/5
- Reviews
- 5,039
- Age
- 19y ago
Trending
estimated 90-day click momentum
Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb
- Price
- $13.24
- Rating
- 4.5/5
- Reviews
- 1,181
- Age
- 3y ago
Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend
- Price
- $24.68
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 2y ago
Kaytee Wild Bird Food Basic Seed Blend 5 lb
- Price
- $10.33
- Rating
- 4.6/5
- Reviews
- 5,468
- Age
- 21y ago
Cool Birds All Birds Wild Bird Seed 10 lb. Classic Blend with Black Oil Sunflower White Millet Safflower Peanuts & Sunflower Hearts Balanced Bird Food for Outside Feeders
- Price
- $16.09
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 11mo ago
Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag
- Price
- $17.24
- Rating
- 4.6/5
- Reviews
- 2,889
- Age
- 13y ago
Newest
by launch date
Kaytee Essentials Blend with Black Oil Sunflower Cracked Corn and Millet Wild Bird Seed Mix for Cardinals Jays Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos 9.5 Pounds
- Price
- $15.30
- Rating
- 4.6/5
- Reviews
- 5,468
- Age
- 8mo ago
Cool Birds All Birds Wild Bird Seed 10 lb. Classic Blend with Black Oil Sunflower White Millet Safflower Peanuts & Sunflower Hearts Balanced Bird Food for Outside Feeders
- Price
- $16.09
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 11mo ago
Audubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag
- Price
- $19.97
- Rating
- 4.7/5
- Reviews
- 1,291
- Age
- 1y ago
Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend
- Price
- $24.68
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 2y ago
Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb
- Price
- $13.24
- Rating
- 4.5/5
- Reviews
- 1,181
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
22
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
1%
- Kaytee46%
- Wagner's34%
- Audubon Park9%
- Nature Anywhere4%
- COOL BIRDS2%
- Pennington2%
- Open — no brand owns it (1 brand, 1%)
Demand
Bird Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.6×
Search terms
Top Bird Seed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bird seed2.9M/yr
- bird food991K/yr
- bird seed for outside feeders1.0M/yr
- bird food for outside wild birds456K/yr
- bird seeds for outside wild birds466K/yr
- wild bird seed464K/yr
- bird feed297K/yr
- wild bird seed for outside feeders247K/yr
- wild bird food197K/yr
- birdseed173K/yr
Reviews and returns
What reviews say buyers love and hate about Bird Seed
We read the reviews and the return reasons for every product selling here.
“This is not cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bird Seed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data