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Bird Call

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $59K a year here, so Bird Call is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$59K/yr103K searches / yr
90-day growth
+35.7%search demand this quarter
Competition
48%top-5 click share · 22 brands · 45 sellers

Flapen Score

Bird Call against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bird Call is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Call market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Call 103K times last year and spent an estimated $59K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+35.7%
Conversion, latest week
2.9%
Market size, estimated
$59Ka year
Peak month
December2.8× the quietest month
Top search term
bird call34K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $6.68 to $48.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.79 that is $2K to $5K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$6.68–$48.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,048 within Backyard Birding & Wildlife. It carries 782 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,048in Backyard Birding & Wildlife
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
782per listing
Listings tracked
32

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bird Call products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

45

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

48%

Top 20: 89%

Open market

30%

  • Brand 129%
  • Brand 218%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Bird Call search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Bird Call search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird call34K/yr
  • bird caller16K/yr
  • bird call whistle17K/yr
  • bird calls12K/yr
  • bird whistles for adults12K/yr
  • audubon bird call6K/yr
  • bird call set3K/yr
  • birdcall3K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Call

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Noise Level”
1.0%of orders come back
“Produces a very loud”
A buyer, on “Noise Level”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bird Call questions

Answered from the same tracked data.