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Bird Bell

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -11.4% this quarter, so Bird Bell is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$85K/yr67K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
51%top-5 click share · 14 brands · 64 sellers

Flapen Score

Bird Bell against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bird Bell is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Bell market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Bell 67K times last year and spent an estimated $85K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
7.2%
Market size, estimated
$85Ka year
Peak month
December5.4× the quietest month
Top search term
bird seed bell28K searches a year

02 · Price

A sale here is worth $17.81.

Listings sell for $17.81 on average, from $4.11 to $69.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.81 that is $4K to $9K a year per listing.

Average price
$17.81inside the $15 to $100 sweet spot
Price range
$4.11–$69.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #300 within Backyard Birding & Wildlife. It carries 858 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
90%
Out of stock, average day
4.3%
Average rank
#300in Backyard Birding & Wildlife
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
858per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bird Bell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

64

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

8%

  • Brand 135%
  • Brand 224%
  • Brand 319%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 8%)

Demand

Bird Bell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Bird Bell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird seed bell28K/yr
  • bird seed bells for outside wild birds13K/yr
  • bird bell9K/yr
  • bird seed bells7K/yr
  • hanging bird food4K/yr
  • hanging bird seed4K/yr
  • seed bell3K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Bell

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
0.1%of orders come back
“It fell apart”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bird Bell questions

Answered from the same tracked data.