Is bird bath profitable to sell on Amazon United States?

The niche generates $6.2M/yr across 59 tracked products. 17 of 17 products launched in the last 360 days are still selling. 90-day search growth is +221.3%. Flapen's verdict: Launch it (77/100).

How competitive is the bird bath niche?

31 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in bird bath?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for bird bath peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.9× the quietest.

What does it cost to enter the bird bath niche?

Listings span $8.14–$218.44; the average listing price is $33.79 (sweet spot $15–$100). The average incumbent carries 4,416 reviews — the moat a new listing must climb.

bird bath

Launch it

A $6.2M/yr market growing +221.3% this quarter with returns at 1.0% — clears our launch bar.

Market size

Incredible$6.2M

$6.2M/yr · 8.7M searches

Growth

Incredible+221.3%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.79

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Okay$8.14–$218.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,416.07

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, bird bath is a $6.2M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bird bath market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: $5.1M–$6.8M; units × avg price
Conversion rate: 2.1%
Avg BSR: #46
Page quality: 0%
Prime: 90%
Sponsored: 98%
Out of stock: 0.6%
Avg brand age: 33 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

35%

Top 20: 71%

Open market

36%

VIVOHOME16%
OUISJYER15%
Best Choice Products12%
Daoeny12%
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN5%
Mademax4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +221.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×

Open Trend

Top bird bath search terms

bird bath4.5M/yr +246.9%1.3% conv.
bird bath for outside1.7M/yr +185.9%1.3% conv.
bird baths for outdoors371K/yr +109.4%1.1% conv.
bird baths314K/yr +235.6%0.9% conv.
birdbath296K/yr +222.2%1.1% conv.
bird bath bowl256K/yr +246.8%0.3% conv.
birdbaths for outdoors254K/yr +192.5%1.1% conv.
bird baths for outdoors clearance sale126K/yr +237.1%1.3% conv.
ceramic bird bath94K/yr +224.5%0.2% conv.
large bird bath86K/yr +292.0%0.7% conv.

All search terms

Top bird bath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Daoeny 35In Metal Bird Bath for Outside Vintage Freestanding Birdbaths & Birdfeeder Bird Baths Feeder Bowl for Outdoors Garden Patio Yard Lawn Decor Upgraded 5-Pronged Base (Antique Bronze)

Daoeny$23.454.3★2,441 rev

OUISJYER Small Metal Bird Bath for Outdoors 10 Dia Bowl with Stake Birdbaths Garden Yard Lawn Decor 0.4 Gallon

OUISJYER$13.224.2★2,130 rev

VIVOHOME Bird Bath for Outside Polyresin Pedestal Bird Baths for Outdoor Garden 28 Inch Height Weather-Resistant Birdbaths with 20 Bowl Green

VIVOHOME$35.854.4★18,413 rev

Best Choice Products 28in Pedestal Bird Bath Vintage Outdoor Resin Accent Decoration w/Fleur-de-Lis Accents - Green

Best Choice Products$31.194.4★13,296 rev

OUISJYER 3 Deep Metal Bird Bath for Outdoors Removable 13 Dia Bowl with Stable Upgrades Stake Easy to Clean Birdbaths for Garden Yard Lawn Decor 1.4 Gallon

OUISJYER$32.714.3★1,058 rev

Newest

by launch date

Backyard Expressions Outdoor Garden Bird Bath with Bird - Bronze - Weather Resistant Polyresin - 30 Inch

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$35.421,728 rev

3mo ago

YOADEHOA Bird Bath for Outside Garden Freestanding Birdbath & Birdfeeder with Removable Bowl Bird Baths Feeder for Outdoors Garden Patio Yard Lawn Decor 5-Pronged Base & Easy to Clean(Grey)

YOADEHOA$20.77266 rev

5mo ago

OUISJYER Metal Bird Bath for Outside 3 Deep 12 Dia Removable Bowl 36 H Garden Bird Bath | Stable 5-Prong Stake Rust-Resistant Easy Clean Outdoor Birdbath for Yard Lawn Patio

OUISJYER$33.0499 rev

6mo ago

DREAMSOUL 38 Inch Tall Bird Bath with Stake Vintage Copper Bird Bath for Outside Metal Freestanding Birdbath for Garden Yard Patio

DREAMSOUL$14.00273 rev

6mo ago

Bird Bath for Outside 38.5 Inch Bronze Freestanding Garden Birdbath

GRECOMEIN$21.97198 rev

1y ago

What buyers say about bird bath

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation12%

“Easily assembled”

Value For Money11%

“Excellent price”

Quality-Overall9%

“Good quality dish”

Advertised Vs Actual Product8%

“Better than I expected”

Ease Of Cleaning7%

“Cleaning is easy”

Strength7%

“Attractive and sturdy”

Size-Overall5%

“Its the perfect height”

Ease Of Use4%

“Easy Peasy”

Design-Overall4%

“Well built”

Color3%

“Love the green”

What buyers complain about

Durability23%

“Falls apart”

Functionality-Overall9%

“Never Worked”

Quality-Overall8%

“no quality control”

Size-Overall8%

“Too short”

Strength5%

“Its not sturdy”

Rusts/Corrodes4%

“Lots of rust”

Value For Money4%

“Looks more expensive than it is”

Spray/Flow3%

“Very weak water flow”

Water Resistance3%

“Spits a little water off and on”

Material Quality2%

“so it is not the most durable material”

Top return reasons

Size-Overall23%

Functionality-Overall17%

Defective Material/Parts9%

Advertised Vs Actual Product6%

Durability6%

Material Quality4%

Quality-Overall4%