bird bath
Launch itA $6.2M/yr market growing +221.3% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 8.7M searches
Growth
Incredible+221.3%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$33.79avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Okay$8.14–$218.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,416.07avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bird bath is a $6.2M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- $5.1M–$6.8M
- units × avg price
- Launch success
- 100%
- 17 of 17 new (360d)
- Conversion rate
- 2.1%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 98%
- Out of stock
- 0.6%
- Avg brand age
- 33 months
- Avg seller age
- 175 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
47
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
35%
Top 20: 71%
Open market
36%
- VIVOHOME16%
- OUISJYER15%
- Best Choice Products12%
- Daoeny12%
- BACKYARD EXPRESSIONS PATIO · HOME · GARDEN5%
- Mademax4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +221.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daoeny 35In Metal Bird Bath for Outside Vintage Freestanding Birdbaths & Birdfeeder Bird Baths Feeder Bowl for Outdoors Garden Patio Yard Lawn Decor Upgraded 5-Pronged Base (Antique Bronze)
Daoeny$23.454.3★2,441 rev
OUISJYER Small Metal Bird Bath for Outdoors 10 Dia Bowl with Stake Birdbaths Garden Yard Lawn Decor 0.4 Gallon
OUISJYER$13.224.2★2,130 rev
VIVOHOME Bird Bath for Outside Polyresin Pedestal Bird Baths for Outdoor Garden 28 Inch Height Weather-Resistant Birdbaths with 20 Bowl Green
VIVOHOME$35.854.4★18,413 rev
Best Choice Products 28in Pedestal Bird Bath Vintage Outdoor Resin Accent Decoration w/Fleur-de-Lis Accents - Green
Best Choice Products$31.194.4★13,296 rev
OUISJYER 3 Deep Metal Bird Bath for Outdoors Removable 13 Dia Bowl with Stable Upgrades Stake Easy to Clean Birdbaths for Garden Yard Lawn Decor 1.4 Gallon
OUISJYER$32.714.3★1,058 rev
Newest
by launch date
Backyard Expressions Outdoor Garden Bird Bath - Lilac Purple - Weather Resistant Polyresin - 27 Inch
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$30.28439 rev
Backyard Expressions Outdoor Garden Bird Bath with Bird - Bronze - Weather Resistant Polyresin - 30 Inch
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$35.421,728 rev
Backyard Expressions Outdoor Garden Bird Bath with Bird - Green - Weather Resistant Polyresin - 30 Inch -
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$32.411,728 rev
Backyard Expressions Outdoor Garden Bird Bath - Bronze - Weather Resistant Resin with Ground Stakes - 27 Inch
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$34.3244 rev
Bird Bath for Outside Large 28 inch Tall Birdbaths for Outdoors with Solar Water Fountain Plastic Retro Green Bird Baths Bowl for Outdoor Garden Lawn Yard Patio Hotel Landscape Decor - Wide 20
Aiddwrron$53.87101 rev
Trending
90-day click momentum
Gtongoko 10 Dia Bowl Small Metal Bird Bath for Outside Heavy Duty 29 Height Bird Feeder Birdbaths for Outdoors Garden Bird Bath Bowl with 5-prongs Base
Gtongoko$16.104.6★
Backyard Expressions Outdoor Garden Bird Bath - Lilac Purple - Weather Resistant Polyresin - 27 Inch
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$30.284.4★
OUISJYER Metal Bird Bath for Outside 3 Deep 12 Dia Removable Bowl 36 H Garden Bird Bath | Stable 5-Prong Stake Rust-Resistant Easy Clean Outdoor Birdbath for Yard Lawn Patio
OUISJYER$33.044.6★
YOADEHOA Bird Bath for Outside Garden Freestanding Birdbath & Birdfeeder with Removable Bowl Bird Baths Feeder for Outdoors Garden Patio Yard Lawn Decor 5-Pronged Base & Easy to Clean(Green)
YOADEHOA$20.474.4★
Best Choice Products Outdoor Solar Lighted Pedestal Bird Bath Fountain Decoration w/Planter Integrated Panel Scroll Accents for Lawn Garden - Bronze
Best Choice Products$35.454.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easily assembled”
“Excellent price”
“Good quality dish”
“Better than I expected”
“Cleaning is easy”
“Attractive and sturdy”
“Its the perfect height”
“Easy Peasy”
“Well built”
“Love the green”
What buyers complain about
“Falls apart”
“Never Worked”
“no quality control”
“Too short”
“Its not sturdy”
“Lots of rust”
“Looks more expensive than it is”
“Very weak water flow”
“Spits a little water off and on”
“so it is not the most durable material”
Top return reasons
Common questions
- Is bird bath profitable to sell on Amazon United States?
- The niche generates $6.2M/yr across 59 tracked products. 17 of 17 products launched in the last 360 days are still selling. 90-day search growth is +221.3%. Flapen's verdict: Launch it (77/100).
- How competitive is the bird bath niche?
- 31 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in bird bath?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for bird bath peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.9× the quietest.
- What does it cost to enter the bird bath niche?
- Listings span $8.14–$218.44; the average listing price is $33.79 (sweet spot $15–$100). The average incumbent carries 4,416 reviews — the moat a new listing must climb.
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