Is bird profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the bird niche?

7 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in bird?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 0.0%.

When does demand for bird peak?

Demand peaks in Jul–Aug; the busiest month runs 8.5× the quietest.

What does it cost to enter the bird niche?

Listings span $11.42–$23.80; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 5,214 reviews — the moat a new listing must climb.

bird

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 1.3M searches

Avg price

Great$16.79

avg listing price — sweet spot $15–$100

Price range

Good$11.42–$23.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+30.9%

90-day search growth — must beat 0% to launch

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,213.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bird is a $1.1M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bird market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 4.8%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Kaytee72%
Wagner's9%
Morning Song6%
Audubon Park5%
HAPPYPOP4%
COOL BIRDS2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +30.9% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 8.5×

Open Trend

Top bird search terms

bird654K/yr +20.7%0.1% conv.
birds215K/yr +4.6%0.1% conv.
no mess bird seed133K/yr +25.8%10.5% conv.
no mess bird seed for outside feeders39K/yr +273.7%9.0% conv.
no waste bird seed51K/yr +44.1%8.3% conv.
bird seed no mess43K/yr +26.1%11.2% conv.
bird gifts for women56K/yr +44.7%0.1% conv.
waste free bird seed23K/yr +10.4%10.4% conv.
mess free bird seed14K/yr +61.3%10.1% conv.
no waste bird seeds for outside wild birds17K/yr +8.3%8.3% conv.

All search terms

Top bird products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)

Kaytee$13.884.4★6,263 rev

Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound

Kaytee$20.404.4★7,369 rev

Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb

Kaytee$13.244.5★1,181 rev

Kaytee Seed & Suet No Mess Blend Blueberry Flavor 10 Pounds

Kaytee$15.734.5★877 rev

Wagners 82056 Gourmet Waste Free Wild Bird Food 5-Pound Bag

Wagner's$12.664.5★4,498 rev

Newest

by launch date

Cool Birds No Mess with Fruit Wild Bird Seed 10 lb. 100% Edible Shell-Free Blend with Sunflower Hearts Peanuts Tree Nuts Pumpkin Seed & Real Fruit No Waste Bird Seed for Outside Feeders

COOL BIRDS$23.80338 rev

11mo ago

Audubon Park Waste Free Wild Bird Seed 12 lb. No Mess Blend with Sunflower Hearts & Peanut Pieces Bird Food for Outside Feeders

Audubon Park$18.76716 rev

12mo ago

Morning Song Clean & Free No Mess Wild Bird Seed 12 lb. Shell-Free Bird Food Blend with Sunflower Chips Peanuts & Canary Seed No Waste Bird Food for Outside Feeders

Morning Song$19.514,340 rev

1y ago

Happy Wings Sunflower Hearts & Chips - Sunflower Kernels and Chips Bird Food - 5 Lb No Mess No Waste I No Grow Seed | Bird Seed for Wild Birds

Happy Wings$21.53807 rev

3y ago

Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb

Kaytee$13.241,181 rev

3y ago

What buyers say about bird

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Good quality seed”

Value For Money28%

“Excellent for the money”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Cleaning5%

“clean-up is so much easier for me”

Size-Overall5%

“Good Size”

Pet Friendly4%

“Birds are happy campers”

Plant Growth4%

“The variety of seeds is good as well”

Natural Resource Conservation2%

“Waste free is accurate”

Pest/Insect Control2%

“it helps reduce the number of non-avian invaders within the feeder”

Ease Of Use1%

“Easy to our”

What buyers complain about

Value For Money20%

“This is not cheap”

Advertised Vs Actual Product9%

“Not as advertised”

Ease Of Cleaning9%

“It created a huge mess”

Contamination9%

“Infestation”

Quality-Overall8%

“Seems like low quality”

Size-Overall7%

“much smaller”

Pest/Insect Control7%

“Bug infestation”

Natural Resource Wastage6%

“a lot of it goes to waste”

Plant Growth2%

“Ive got seeds sprouted everywhere”

Durability2%

“Bag fell apart when I used it”

Top return reasons

Size-Overall26%

Value For Money24%

Ease Of Cleaning9%

Advertised Vs Actual Product7%

Quality-Overall6%

Functionality-Overall5%

Leak-Proof3%