Bird

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+30.9%

Conversion, latest week

4.8%

Market size, estimated

$1.1Ma year

Peak month

July8.5× the quietest month

Top search term

bird654K searches a year

Listings sell for $16.79 on average, from $11.42 to $23.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.79 that is $50K to $67K a year per listing.

Average price

$16.79inside the $15 to $100 sweet spot

Price range

$11.42–$23.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$50K–$67K

Returns

0.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Backyard Birding & Wildlife. It carries 5,214 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#41in Backyard Birding & Wildlife

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,214per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months