Biolite Firepit
FailDemand is soft, at -53.9% this quarter, so Biolite Firepit is a Fail.
- Flapen Score
- 45 / 100Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 5645
- Market size
- $129K/yr474K searches / yr
- 90-day growth
- -53.9%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 26 sellers
Flapen Score
Biolite Firepit against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Biolite Firepit is stronger. Inside it, weaker.
Market
The Biolite Firepit market on Amazon at a glance
Shoppers on Amazon United States searched for Biolite Firepit 474K times last year and spent an estimated $129K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 474K
- Growth, 90 days vs prior 90
- -53.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $129Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- wood pellet patio heater67K searches a year
02 · Price
A sale here is worth $170.37.
Listings sell for $170.37 on average, from $68.48 to $417.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $170.37 that is $0 to $17K a year per listing.
- Average price
- $170.37above the $15 to $100 sweet spot
- Price range
- $68.48–$417.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #3,392 within Outdoor Heating & Cooling. It carries 132 reviews at 3.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 79%
- Out of stock, average day
- 25.4%
- Average rank
- #3,392in Outdoor Heating & Cooling
- Average rating
- 3.73 starsAmazon United States average 4.42 stars
- Average reviews
- 132per listing
- Listings tracked
- 34
04 · Newcomers
6 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Biolite Firepit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
26
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
42%
Top 20: 86%
Open market
34%
- Brand 124%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 65%
Demand
Biolite Firepit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Biolite Firepit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood pellet patio heater67K/yr
- pellet patio heater74K/yr
- pellet fire pit38K/yr
- pellet heater68K/yr
- outdoor pellet heater26K/yr
- pellet heaters for outdoor use37K/yr
- patio pellet heater44K/yr
- pellet fire tube patio heater7K/yr
- modern patio heater13K/yr
- fire tube7K/yr
Reviews and returns
What reviews say buyers love and hate about Biolite Firepit
We read the reviews and the return reasons for every product selling here.
“gives off little to no heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biolite Firepit questions
Answered from the same tracked data.