bioactive
Worth a lookShows demand growing +293.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+293.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$51.88avg listing price — sweet spot $15–$100
Price range
Great$16.29–$114.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good981.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, bioactive is a $67K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bioactive market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $104K–$130K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
33
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Bio-Active Products, Inc.44%
- Generic21%
- Leslie's9%
- In The Swim8%
- MAV AquaDoc4%
- BubbyShine3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +293.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.3×
Top bioactive search terms
- cyanuric acid reducer10K/yr
- cya reducer for pool5K/yr
- cyanuric acid remover5K/yr
- cya reducer4K/yr
- bio active cyanuric acid reducer2K/yr
- pool cyanuric acid reducer3K/yr
- cyanuric acid reducer for pools3K/yr
Top bioactive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bio-Active 100% Cyanuric Acid Reducer for Swimming Pools Non-Toxic CYA Reducer Powder 8 oz. 1-Pack
Bio-Active Products, Inc.$37.643.5★1,908 rev
Cyanuric Acid (CYA) Remover for Pool and Spa Reduces CYA Through Filtration 1IB
Generic$53.183.3★141 rev
Bio-Active 100% Cyanuric Acid Reducer for Swimming Pools | Non-Toxic CYA Reducer Powder | 16 oz. | 1-Pack
Bio-Active Products, Inc.$61.843.5★1,908 rev
Leslies ClearAway CYA Cyanuric Acid Remover 1.5 lbs LES-CYA-R-1.5
Leslie's$79.095.0★1 rev
In The Swim ClearAway CYA Lowers Cyanuric Acid Levels Up to 20 PPM Per Week - Use in Skimmer Basket with Pump Running 24x7
In The Swim$77.452.4★12 rev
Newest
by launch date
Robelle 5-Pounds Premium 5-in-1 Pool Water Treatment Cyanuric Acid Reducer Phosphate Remover Made in USA
Robelle$38.511 rev
Leslies ClearAway CYA Cyanuric Acid Remover 1.5 lbs LES-CYA-R-1.5
Leslie's$79.091 rev
MAV AquaDoc Pool Stabilizer and Conditioner - 5lb - Cyanuric Acid Stabilizer for Swimming Pools - Pool Chemicals Made in the USA
MAV AquaDoc$27.26326 rev
BubbyShine Pool Stabilizer - Cyanuric Acid Pool Stabilizer Liquid Chlorine Stabilizer for Pool Chemicals Swimming Pool Conditioner Stabilizer for Salt Pool & Chlorine 1 Gallon
BubbyShine$39.69427 rev
Swimables 4-Pounds Premium Pool Stabilizer & Conditioner Max Strength Cyanuric Acid for Pools Spa & Salt Water Reduces Chlorine Loss Ideal for Swimming & Hot Tubs
Swimables$19.87192 rev
Trending
90-day click momentumRobelle 5-Pounds Premium 5-in-1 Pool Water Treatment Cyanuric Acid Reducer Phosphate Remover Made in USA
Robelle$38.511.0★
Bio-Active 100% Cyanuric Acid Reducer for Swimming Pools Non-Toxic CYA Reducer Powder 8 oz. 3-Pack (24 oz. Total)
Bio-Active Products, Inc.$114.443.5★
Leslies ClearAway CYA Cyanuric Acid Remover 1.5 lbs LES-CYA-R-1.5
Leslie's$79.095.0★
Pool Mate 4-Pounds Premium Pool Stabilizer and Conditioner Concentrated Cyanuric Acid for Pools Helps Chlorine Last Longer
Pool Mate$16.294.6★
Pool Stabilizer and Conditioner for Swimming Pools - Maximum Strength Swimming Pool Conditioner and Cyanuric Acid for Pools - Helps with Pool Water Evaporation - AquaDoc Pool Supplies
MAV AquaDoc$52.144.4★
What buyers say about bioactive
What buyers praise and complain about, mined from review topics.What buyers love
“Just what I needed”
“good value”
“Great product”
“the pool is crystal clear”
“So much easier”
“Clean and clear pool”
“I was consistently getting readings between 250 and 200 ppm cya”
“Sparkles blue”
“its very consistent”
“Applied as direction”
What buyers complain about
“Not worth the money”
“Doesn't seem to work correctly”
“Doesnt work as good as advertised”
“questionable product quality - not as advertised”
“48 hours later it went up by zero then I added again another 6 lb”
“run the filter with the chlorinator empty”
“Very thick like a milkshake”
“The bottle might be hard to work with”
“After 24h my pump would have gone from 100w to 600w indicating the CYA remover pack was clogged”
“Did not sustain any levels with in pool”
Top return reasons
Common questions
- Is bioactive profitable to sell on Amazon United States?
- The niche generates $67K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +293.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bioactive niche?
- 11 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in bioactive?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for bioactive peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.3× the quietest.
- What does it cost to enter the bioactive niche?
- Listings span $16.29–$114.44; the average listing price is $51.88 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.