Binchotan Charcoal

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+81.2%

Conversion, latest week

2.5%

Market size, estimated

$211Ka year

Peak month

July2.1× the quietest month

Top search term

binchotan charcoal97K searches a year

Listings sell for $41.97 on average, from $15.17 to $129.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $41.97 that is $10K to $21K a year per listing.

Average price

$41.97inside the $15 to $100 sweet spot

Price range

$15.17–$129.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$10K–$21K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,277 within Fuel & Firestarters. It carries 525 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

86%

Out of stock, average day

11.5%

Average rank

#1,277in Fuel & Firestarters

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

525per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months