Is big green egg fire starters profitable to sell on Amazon United States?

The niche generates $3.5M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Launch it (56/100).

How competitive is the big green egg fire starters niche?

5 brands and 27 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in big green egg fire starters?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.

When does demand for big green egg fire starters peak?

Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 6.7× the quietest.

What does it cost to enter the big green egg fire starters niche?

Listings span $11.20–$929.11; the average listing price is $309.16 (sweet spot $15–$100). The average incumbent carries 3,361 reviews — the moat a new listing must climb.

big green egg fire starters

Launch it

A $3.5M/yr market growing +51.7% this quarter with returns at 0.7% — clears our launch bar.

Market size

Incredible$3.5M

$3.5M/yr · 117K searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+51.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,361.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$309.16

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad$11.20–$929.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, big green egg fire starters is a $3.5M/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Launch it — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

big green egg fire starters market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $3.1M–$3.9M; units × avg price
Conversion rate: 9.8%
Avg BSR: #241
Page quality: 0%
Prime: 82%
Sponsored: 91%
Out of stock: 0.6%
Avg brand age: 44 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Masterbuilt85%
Big Green Egg6%
Melt Candle Company4%
Generic2%
Shwuevei2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 6.7×

Open Trend

Top big green egg fire starters search terms

masterbuilt34K/yr +44.1%0.9% conv.
masterbuilt gravity series 80026K/yr +63.2%1.4% conv.
masterbuilt fire starter16K/yr +26.0%28.9% conv.
masterbuilt grill7K/yr +58.5%0.2% conv.
big green egg fire starters7K/yr +46.8%11.6% conv.
masterbuilt charcoal grill4K/yr +77.7%0.2% conv.
masterbuilt 8004K/yr +91.4%1.1% conv.
green egg fire starter5K/yr +25.6%12.8% conv.
green egg starter3K/yr +101.3%4.8% conv.
big green egg starter3K/yr +59.9%6.0% conv.

All search terms

Top big green egg fire starters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Masterbuilt Pure-Parrafin All-Natural Odorless Wax Fire Starters for Charcoal Grilling Made for Gravity Series but Compatible with All Charcoal Grills & Fireplaces 48-Count Model MB20091521

Masterbuilt$11.204.7★3,827 rev

Masterbuilt Gravity Series 800 Smoker Grill - Charcoal Grill plus Griddle Insert Digital Control App Connectivity 800 Cooking Square Inches in Black Model MB20040221

Masterbuilt$834.404.0★1,265 rev

Masterbuilt Gravity Series 1050 Smoker Grill - Digital Charcoal Combo Grill with Free App 1 050 Cooking Square Inches in Black Model MB20041220

Masterbuilt$929.114.0★856 rev

Big Green Egg All Natural Charcoal Starters - 24 cubes

Big Green Egg$19.684.7★244 rev

Fire Starter Squares 160 Count Campfire Charcoal Grill & Wood Stove

Melt Candle Company$23.664.6★14,655 rev

Newest

by launch date

Natural Charcoal Easy Fire Starters for Big Green Egg Grill Natural Waterproof Odorless Easy Light Squares for Grill & Smoker Clean Burn No Chemicals 20 Squares (2 Pack)

Generic$22.0317 rev

10mo ago

Masterbuilt Gravity Series 600 Smoker Grill - Digital Charcoal Grill WiFi Technology GravityFed Charcoal Hopper 600 Cooking Sq. Inches Black Model MB20041023

Masterbuilt$713.2242 rev

2y ago

Masterbuilt AutoIgnite 545 Digital Charcoal Grill and Smoker Combo for Easy Grilling Digital Control App Sear Plate Mini Hopper and 545 BBQ Cooking Square In. in Black

Masterbuilt$357.9459 rev

2y ago

Shwuevei 65 pcs Fire Starter - Natural Fire Starters for Fireplace Pellet Stove & Wood Fire Pit Smoker BBQ Chimney Pizza Oven - Fire Starters for Grill Charcoal Starter

Shwuevei$15.822,101 rev

3y ago

Masterbuilt Pure-Parrafin All-Natural Odorless Wax Fire Starters for Charcoal Grilling Made for Gravity Series but Compatible with All Charcoal Grills & Fireplaces 48-Count Model MB20091521

Masterbuilt$11.203,827 rev

4y ago

What buyers say about big green egg fire starters

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to use”

Quality-Overall19%

“Outstanding Performance”

Value For Money11%

“Great Value”

Grilling10%

“The grill was pretty easy to assemble”

Advertised Vs Actual Product6%

“As advertised”

Brightness/Shine/Glow4%

“They light really easy”

Design-Overall3%

“The overall design is good”

Heating3%

“holds temp nicely”

Assembly/Installation3%

“Easy to set-up”

Size-Overall3%

“Good size”

What buyers complain about

Durability12%

“only after a year”

Quality-Overall11%

“They were not the quality I expect”

Size-Overall10%

“so disappointed that its soooo narrow”

Assembly/Installation6%

“Very difficult to put together”

Functionality-Overall5%

“does not function”

Grilling5%

“my husband was assembling the grill only to turn it over to find the rivited frame bent”

Flammable4%

“It burns - It starts a fire. just add flame”

Value For Money4%

“was very expensive”

Heating4%

“it will not keep a temp”

Advertised Vs Actual Product3%

“Not as described”

Top return reasons

Size-Overall18%

Functionality-Overall15%

Defective Material/Parts11%

Advertised Vs Actual Product11%

Value For Money10%

Grilling6%