Is big green egg charcoal profitable to sell on Amazon United States?

The niche generates $238K/yr across 10 tracked products. 90-day search growth is +85.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the big green egg charcoal niche?

6 brands and 46 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in big green egg charcoal?

Top complaints mined from reviews: Value For Money, Flammable, Size-Overall. The return rate is 0.3%.

When does demand for big green egg charcoal peak?

Demand peaks in Jul–Aug; the busiest month runs 5.3× the quietest.

What does it cost to enter the big green egg charcoal niche?

Listings span $19.68–$79.56; the average listing price is $46.17 (sweet spot $15–$100). The average incumbent carries 1,474 reviews — the moat a new listing must climb.

big green egg charcoal

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$46.17

avg listing price — sweet spot $15–$100

Price range

Incredible$19.68–$79.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+85.8%

90-day search growth — must beat 0% to launch

Review moat

Good1,474.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$238K

$238K/yr · 44K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, big green egg charcoal is a $238K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

big green egg charcoal market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $139K–$185K; units × avg price
Conversion rate: 11.7%
Avg BSR: #19
Page quality: 0%
Prime: 50%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Big Green Egg57%
Kamado Joe18%
FOGO12%
Mr. Bar-B-Q6%
Rockwood5%
Jealous Devil3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +85.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 5.3×

Open Trend

Top big green egg charcoal search terms

big green egg charcoal23K/yr +109.6%6.9% conv.
green egg charcoal18K/yr +68.5%8.5% conv.
big green egg lump charcoal2K/yr +35.8%4.9% conv.

All search terms

Top big green egg charcoal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Big Green Egg All Natural Hickory and Oak Lump Charcoal 17.6 lb

Big Green Egg$56.624.6★78 rev

Kamado Joe Big Block XL Premium 100% All-Natural Hardwood Lump Charcoal Reusable Up to Three Times and 18-Hour Burn Times 1-Pack 20LBS Model KJ-CHAR

Kamado Joe$29.494.5★6,695 rev

8 kg Lump Charcoal - Canadian Maple

Big Green Egg$63.674.6★19 rev

8 LB. All Natural Hardwood Lump Charcoal by Mr. Bar-B-Q - Premium Natural Charcoal for Grilling BBQ Smoking Kamado & Kettle Grills - Burns Hotter & Longer - Smoky Flavor Low Ash & Easy to Light

Mr. Bar-B-Q$28.364.2★425 rev

Rockwood Natural Lump Charcoal Hardwood Lump Charcoal Blend of Oak Hickory & Cherry for Clean Burn High-Heat Grilling & Smoky Flavor Barbecue Ideal for Kettle & Kamado Grills 20lbs (2 Packs)

Rockwood$79.564.6★664 rev

Newest

by launch date

FOGO Premium Hardwood Lump Charcoal Natural Medium Sized Lump Charcoal for Grilling and Smoking Restaurant Quality 17.6 Pound Bag 2-Pack

FOGO$54.6250 rev

3y ago

Big Green Egg All Natural Hickory and Oak Lump Charcoal 17.6 lb

Big Green Egg$56.6278 rev

3y ago

8 kg Lump Charcoal - Canadian Maple

Big Green Egg$63.6719 rev

4y ago

8 LB. All Natural Hardwood Lump Charcoal by Mr. Bar-B-Q - Premium Natural Charcoal for Grilling BBQ Smoking Kamado & Kettle Grills - Burns Hotter & Longer - Smoky Flavor Low Ash & Easy to Light

Mr. Bar-B-Q$28.36425 rev

4y ago

FOGO Brazilian Blend Hardwood Lump Charcoal Natural Large Sized Lump Charcoal for Grilling and Smoking Restaurant Quality 17.6 Pound Bag

FOGO$26.01253 rev

5y ago

What buyers say about big green egg charcoal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Overall great quality charcoal for BBQ and grilling”

Value For Money16%

“Good value”

Advertised Vs Actual Product16%

“AS ADVERTISED”

Grilling12%

“Works well in kamado grill”

Smell8%

“Still gives you that camp smell that I love”

Durability3%

“Lasts a long time”

Size-Overall2%

“The bag is sized right”

Correct Contents2%

“Nice charcoal, large pieces”

Moist/Dry1%

“No issues with moisture either”

Ease Of Use1%

“just perfectly usable”

What buyers complain about

Value For Money24%

“then other sellers price it up way too much”

Flammable14%

“Smokey”

Size-Overall12%

“pieces are quite large”

Quality-Overall11%

“Poor quality”

Material Quality5%

“Plastic”

Weight Heavy5%

“Its heavy and messy so would be a pain to return”

Ease Of Cleaning5%

“Very messy cleanup”

Smell4%

“This charcoal had an obnoxious chemical smell until I took it out”

Heating4%

“just burns up way too fast”

Functionality-Overall3%

“BURNS FOR HOURS”

Top return reasons

Value For Money29%

Size-Overall28%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Functionality-Overall7%

Grilling6%

Weight Heavy3%

Quality-Overall3%

Ease Of Cleaning1%

Smell1%

Common questions

Is big green egg charcoal profitable to sell on Amazon United States?: The niche generates $238K/yr across 10 tracked products. 90-day search growth is +85.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the big green egg charcoal niche?: 6 brands and 46 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in big green egg charcoal?: Top complaints mined from reviews: Value For Money, Flammable, Size-Overall. The return rate is 0.3%.
When does demand for big green egg charcoal peak?: Demand peaks in Jul–Aug; the busiest month runs 5.3× the quietest.
What does it cost to enter the big green egg charcoal niche?: Listings span $19.68–$79.56; the average listing price is $46.17 (sweet spot $15–$100). The average incumbent carries 1,474 reviews — the moat a new listing must climb.