big chief smoker
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$196.04avg listing price — sweet spot $15–$100
Review moat
Okay1,958avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 29K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$152.87–$271.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, big chief smoker is a $89K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
big chief smoker market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $98K–$147K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Smokehouse77%
- Smokehouse Prod. Inc.16%
- Masterbuilt5%
- EAST OAK3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top big chief smoker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smokehouse Big Chief Front Load Smoker Easy to Use Electric Smoker with 50 LB Capacity Great for Smoking Fish Jerky Brisket Cheese & More
Smokehouse$175.454.4★1,126 rev
Smokehouse Little Chief Front Load Smoker Low to Mid Temperature Smoker for Fish Jerky Cheese Sausage & Other meats Smoke Up to 25 Pounds of Meat & Fish
Smokehouse$152.874.3★1,587 rev
Smokehouse Prod. Inc. 9890 Big Chief Electric Smoker
Smokehouse Prod. Inc.$198.194.2★23 rev
Masterbuilt 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control Chrome Smoking Racks and 535 Cooking Square Inches in Black Model MB20070210
Masterbuilt$182.594.5★5,191 rev
EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
EAST OAK$271.094.7★1,863 rev
Newest
by launch dateEAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
EAST OAK$271.091,863 rev
Masterbuilt 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control Chrome Smoking Racks and 535 Cooking Square Inches in Black Model MB20070210
Masterbuilt$182.595,191 rev
Smokehouse Prod. Inc. 9890 Big Chief Electric Smoker
Smokehouse Prod. Inc.$198.1923 rev
Smokehouse Big Chief Front Load Smoker Easy to Use Electric Smoker with 50 LB Capacity Great for Smoking Fish Jerky Brisket Cheese & More
Smokehouse$175.451,126 rev
Smokehouse Little Chief Front Load Smoker Low to Mid Temperature Smoker for Fish Jerky Cheese Sausage & Other meats Smoke Up to 25 Pounds of Meat & Fish
Smokehouse$152.871,587 rev
Trending
90-day click momentumEAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
EAST OAK$271.094.7★
Masterbuilt 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control Chrome Smoking Racks and 535 Cooking Square Inches in Black Model MB20070210
Masterbuilt$182.594.5★
Smokehouse Big Chief Front Load Smoker Easy to Use Electric Smoker with 50 LB Capacity Great for Smoking Fish Jerky Brisket Cheese & More
Smokehouse$175.454.4★
Smokehouse Little Chief Front Load Smoker Low to Mid Temperature Smoker for Fish Jerky Cheese Sausage & Other meats Smoke Up to 25 Pounds of Meat & Fish
Smokehouse$152.874.3★
Smokehouse Prod. Inc. 9890 Big Chief Electric Smoker
Smokehouse Prod. Inc.$198.194.2★
What buyers say about big chief smoker
What buyers praise and complain about, mined from review topics.What buyers love
“QUALITY - and EASY TO USE”
“Very durable and works amazing”
“Its my husbands birthday gift”
“good size”
“everything is more sturdy an heavy in a good way”
“I know the price is good”
“Easy to use”
“I followed instructions”
“Heats well and distributes the heat and smoke well”
“so much space”
What buyers complain about
“after a few times of using it the heating element went up”
“this didn't last 2 times”
“Poor quality”
“Very small”
“Every time I plugged it in it blew the ground fault”
“f. there was a lot of leakage of smoke around the door as well”
“Bought new should have came in undamaged”
“Total waste of money”
“cheap sub-par materials”
“waste of money”
Top return reasons
Common questions
- Is big chief smoker profitable to sell on Amazon United States?
- The niche generates $89K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the big chief smoker niche?
- 4 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in big chief smoker?
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 2.1%.
- When does demand for big chief smoker peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the big chief smoker niche?
- Listings span $152.87–$271.09; the average listing price is $196.04 (sweet spot $15–$100). The average incumbent carries 1,958 reviews — the moat a new listing must climb.