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61

bennington flag

Worth a look

Shows demand growing +322.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 100Conversion 48Competition 52Returns 96Price range 83Avg price 95Brand share 53Review moat 85Quality gap 42

Growth

Incredible+322.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.63

avg listing price — sweet spot $15–$100

Review moat

Great297.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.55–$50.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 31K searches

According to Flapen's Amazon United States niche tracking, bennington flag is a $32K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bennington flag market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$53K–$67K
units × avg price
Conversion rate
3.8%
Avg BSR
#3,467
Page quality
0%
Prime
93%
Sponsored
97%
Out of stock
3.3%
Avg brand age
54 months
Avg seller age
209 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

23%

  • AMZFLAG19%
  • Bradford17%
  • G12816%
  • Made in USA Flags13%
  • Anley8%
  • Joven4%

Top bennington flag search terms

  • bennington flag14K/yr
  • bennington flag 3x5 outdoor6K/yr
  • 76 flag6K/yr
  • 76 american flag5K/yr
All search terms

Top bennington flag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bennington flag

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Good Quality”

Advertised Vs Actual Product9%

“As described”

Value For Money7%

“Worth the money”

Material Quality6%

“sturdy material”

Stitch/Finish/Polish5%

“The embroidery is clean and detailed on both sides, and the stitching is tight and consistent, giving it the kind of premium feel you want for a commemorative flag”

Locally Manufactured5%

“I Love the USA”

Color4%

“Colors are true to specifications”

Design-Overall4%

“It is very good looking”

Durability3%

“Durable and great”

Size-Overall3%

“Big and beautiful”

What buyers complain about

Quality-Overall22%

“Looks cheap”

Color10%

“Dark Colors”

Advertised Vs Actual Product9%

“Description is wrong”

Stain Resistance7%

“the stain is too dark”

Thickness7%

“TOO THIN”

Material Quality7%

“Not cotton”

Stitch/Finish/Polish6%

“A lso one of the stars has a flaw in the stitchin”

Value For Money4%

“Those flags were more expensive”

Size-Overall3%

“the flag is very large”

Weight Heavy1%

“It was heavier weight that I expected”

Top return reasons

Size-Overall36%
Advertised Vs Actual Product15%
Material Quality12%
Quality-Overall9%
Color5%
Stain Resistance5%
Stitch/Finish/Polish4%
Thin3%
Value For Money2%
Mounting2%

Common questions

Is bennington flag profitable to sell on Amazon United States?
The niche generates $32K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +322.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the bennington flag niche?
17 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in bennington flag?
Top complaints mined from reviews: Quality-Overall, Color, Advertised Vs Actual Product. The return rate is 0.7%.
What does it cost to enter the bennington flag niche?
Listings span $8.55–$50.91; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.