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Bennington Flag

Bennington Flag shows demand growing +322.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56

Market size 8Growth 100Conversion 48Competition 52Returns 96Price range 83Avg price 95Brand share 53Review moat 85Quality gap 42
This niche Category average · 8,839 niches

Is Bennington Flag profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bennington Flag is a $32K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 61/100.

Bennington Flag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +322.5% over the last 90 days and 3.8% of searches end in a purchase.

$32K

revenue / yr

Units sold / yr3K
Search volume / yr+322.5%31K
Conversion rate3.8%
Avg price$26.63

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 22
Top-5 product click share54%
Open market27%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement97%
New entrants (1y)7· 2 succeeded
Avg rating4.5★
Avg reviews298

Top Bennington Flag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

23%

  • AMZFLAG19%
  • Bradford17%
  • G12816%
  • Made in USA Flags13%
  • Anley8%
  • Joven4%

Top Bennington Flag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bennington flag14K/yr
  • bennington flag 3x5 outdoor6K/yr
  • 76 flag6K/yr
  • 76 american flag5K/yr

What reviews say buyers love and hate about Bennington Flag

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall44%

Good Quality

Advertised Vs Actual Product9%

As described

Value For Money7%

Worth the money

Material Quality6%

sturdy material

Stitch/Finish/Polish5%

The embroidery is clean and detailed on both sides, and the stitching is tight and consistent, giving it the kind of premium feel you want for a commemorative flag

What buyers complain about

77% of reviews
Quality-Overall22%

Looks cheap

Color10%

Dark Colors

Advertised Vs Actual Product9%

Description is wrong

Stain Resistance7%

the stain is too dark

Thickness7%

TOO THIN

Bennington Flag return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Advertised Vs Actual Product
15%
3Material Quality
12%
4Quality-Overall
9%
5Color
5%

Common Bennington Flag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bennington Flag 61/100 on Amazon United States — Worth a look. The niche generates $32K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved +322.5% over the last 90 days.
Bennington Flag buyers on Amazon United States complain most about Quality-Overall, Color, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.7%.