Is Bench Cushion profitable to sell on Amazon United States?

Flapen scores Bench Cushion 66 out of 100 on Amazon United States, a Pass. Shoppers spend $1.1M a year across 51 tracked products. 9 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew +30.0% in the last 90 days.

How competitive is the Bench Cushion niche on Amazon United States?

36 brands and 42 sellers compete in Bench Cushion on Amazon United States. The top 5 Bench Cushion products take 37% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Bench Cushion?

Bench Cushion buyers on Amazon United States complain most about Size-Overall, Color, and Cushion. An estimated 1.8% of orders come back.

When does demand for Bench Cushion peak?

Search demand for Bench Cushion on Amazon United States peaks in May–Jun, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Bench Cushion niche?

Bench Cushion sells for $50.97 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.47 to $124.70. The average product has 512 reviews, the count a new listing must catch up to.

Bench Cushion

Pass

Bench Cushion scores 66 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +30.0% this quarter, and an estimated 1.8% of orders come back.

Filters No Dominant Brand High Price

Flapen Score: 66
66 / 100Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 56
Market size: $1.1M/yr2.9M searches / yr
90-day growth: +30.0%search demand this quarter
Competition: 37%top-5 click share · 36 brands · 42 sellers

Flapen Score

Bench Cushion against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bench Cushion is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Bench Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Bench Cushion 2.9M times last year and spent an estimated $1.1M. The top 5 brands take 48% of clicks. Demand peaks in May–Jun. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months: 2.9M
Growth, 90 days vs prior 90: +30.0%
Conversion, latest week: 0.7%
Market size, estimated: $1.1Ma year
Peak month: May1.9× the quietest month
Top search term: bench cushion805K searches a year

02 · Price

A sale here is worth $50.97.

Listings sell for $50.97 on average, from $17.47 to $124.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $50.97 that is $13K to $25K a year per listing.

Average price: $50.97inside the $15 to $100 sweet spot
Price range: $17.47–$124.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $13K–$25K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #211 within Cushions. It carries 512 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 73%
Out of stock, average day: 1.6%
Average rank: #211in Cushions
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 512per listing
Listings tracked: 51

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 9Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Bench Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

37%

Top 20: 71%

Open market

47%

Brand 113%
Brand 212%
Brand 311%
Brand 47%
Brand 55%
Brand 65%

Demand

Bench Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Bench Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bench cushion805K/yr +9.3%0.3% conv.
outdoor bench cushion402K/yr +61.6%0.4% conv.
bench cushions for outdoor furniture293K/yr +92.8%0.4% conv.
outdoor bench cushions145K/yr +100.6%0.4% conv.
bench cushions for indoor furniture249K/yr -33.3%0.3% conv.
bench cushions130K/yr +19.7%0.3% conv.
outdoor bench cushion waterproof71K/yr +45.8%0.5% conv.
window seat cushion96K/yr +21.7%0.3% conv.
patio bench cushion63K/yr +44.8%0.3% conv.
bench seat cushion77K/yr +2.8%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Bench Cushion

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”

12%of negative reviews mention “Size-Overall”

1.8%of orders come back

“Too big”

A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Bench Cushion questions

Answered from the same tracked data.

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