Is bee hive profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 63 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +41.4%. Flapen's verdict: Launch it (63/100).

How competitive is the bee hive niche?

30 brands and 32 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in bee hive?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.2%.

When does demand for bee hive peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.

What does it cost to enter the bee hive niche?

Listings span $41.01–$457.20; the average listing price is $147.32 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

bee hive

Launch it

A $1.7M/yr market growing +41.4% this quarter with returns at 2.2% — clears our launch bar.

Market size

Great$1.7M

$1.7M/yr · 848K searches

Review moat

Great329.16

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+41.4%

90-day search growth — must beat 0% to launch

Avg price

Good$147.32

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$41.01–$457.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, bee hive is a $1.7M/yr Amazon United States market (848K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 63/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bee hive market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 1.4%
Avg BSR: #127
Page quality: 0%
Prime: 46%
Sponsored: 97%
Out of stock: 8.4%
Avg brand age: 38 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

33%

Top 20: 68%

Open market

32%

BeeCastle28%
MayBee21%
RJFKSNC7%
ThxBees5%
Generic5%
BEEINN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.4% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Open Trend

Top bee hive search terms

bee hive255K/yr +52.1%1.1% conv.
bee hive starter kit62K/yr +112.4%1.0% conv.
beehive104K/yr +40.6%1.2% conv.
bee box62K/yr +54.4%1.0% conv.
bee hives54K/yr +31.1%1.1% conv.
bee hive box39K/yr +49.7%1.8% conv.
beehive starter kit37K/yr +33.6%0.9% conv.
honey bee hive21K/yr +106.8%0.7% conv.
bee boxes23K/yr +47.7%0.9% conv.
bee keeping starter kit27K/yr -0.1%0.5% conv.

All search terms

Top bee hive products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BeeCastle 10-Frames Complete Beehive Kit 100% Beeswax Coated Bee Hive Includes Beehive Frames and Beeswax Coated Foundation Sheet (2 Layer)

BeeCastle$138.554.7★959 rev

Beehive 10 Frame Bee Hives and Supplies Starter Kit Bee Hive for Beginner Honey Bee Hives Includes 1 Deep Brood Hive Box 1 Bee Hive Super Box with Beehive Frames and Foundations

MayBee$127.924.7★395 rev

RJFKSNC 5-Layer Langstroth Bee Hive Kit 100% Beeswax Coated Wood Beehive Includes 2 Deep Breeding Boxes and 3 Medium Super Boxes 10-Frame Standard Bee House with Metal Top Cover No Frames

RJFKSNC$123.754.0★24 rev

BeeCastle 10 Frame Langstroth Bee Hive Coated with Beeswax Includes Beehive Frames and Waxed Foundations (2 Deep Boxes & 1 Medium Box)

BeeCastle$156.414.7★839 rev

Bee Hive Starter Kit Automatic Beehive Box Set for Easy Beekeeping Complete Bee Hive Boxes for Beginners

Generic$326.572.8★9 rev

Newest

by launch date

NUOMIC Langstroth 10 Frame Beehive Beeswax Coated Complete Bee Hive Boxes Starter Kit Includes 2 Deep Hive Boxes and 1 Super Hive Box with Bee Frames and Foundations

NUOMIC$132.349 rev

2mo ago

TRINFREE 10-Frame Langstroth Beehive Beeswax Coated 3 Layer Complete Bee Hive Kit Include Bee Frames and Waxed Foundation Sheets for Beekeeping (2 Deep Boxes & 1 Medium Box)

TRINFREE$139.3829 rev

2mo ago

Wooden Beehive Starter Kit with Honey Collection System & Frames Bee Hive Box with Observation Window Beginner Friendly Backyard Beekeeping Kit for Honey Harvesting 242230

JSLJDM$284.574 rev

3mo ago

RJFKSNC 5-Layer Langstroth Bee Hive Kit 100% Beeswax Coated Wood Beehive Includes 2 Deep Breeding Boxes and 3 Medium Super Boxes 10-Frame Standard Bee House with Metal Top Cover No Frames

RJFKSNC$123.7524 rev

4mo ago

XJADQW 10 Frame Langstroth Beehive Kit - Beeswax Coated 3-Layer Bee Hive (2 Deep Brood + 1 Medium Super) Professional Wood Box Frames NOT Included

XJADQW$89.836 rev

4mo ago

What buyers say about bee hive

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Great product as far as I can tell”

Assembly/Installation16%

“Very easy to assemble”

Value For Money12%

“Affordable price”

Size-Overall5%

“Fits Perfectly”

Advertised Vs Actual Product5%

“As advertised”

Design-Overall5%

“Well Built”

Strength4%

“Sturdy construction”

Durability3%

“Theyre very durable”

Ease Of Use2%

“Easy”

Instructions/User Manual/Troubleshooting2%

“The instructions were clear”

What buyers complain about

Size-Overall12%

“Extremely small”

Quality-Overall11%

“Average quality”

Assembly/Installation11%

“Very difficult to put together”

Instructions/User Manual/Troubleshooting6%

“Terrible instructions”

Wood Quality6%

“Poor quality control in choosing the wood”

Durability5%

“still tore”

Value For Money3%

“Highly recommend is more expensive”

Advertised Vs Actual Product3%

“Very deceiving”

Strength3%

“box is too flimsy”

Smell2%

“Smelled like beeswax”

Top return reasons

Size-Overall55%

Defective Material/Parts12%

Assembly/Installation6%

Advertised Vs Actual Product5%

Wood Quality5%

Value For Money4%

Quality-Overall2%

Material Quality2%

Thin2%

Functionality-Overall1%

Common questions

Is bee hive profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 63 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +41.4%. Flapen's verdict: Launch it (63/100).
How competitive is the bee hive niche?: 30 brands and 32 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in bee hive?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.2%.
When does demand for bee hive peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.
What does it cost to enter the bee hive niche?: Listings span $41.01–$457.20; the average listing price is $147.32 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.