Is bee frames profitable to sell on Amazon United States?

The niche generates $325K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +107.3%. Flapen's verdict: Worth a look (64/100).

How competitive is the bee frames niche?

11 brands and 13 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in bee frames?

Top complaints mined from reviews: Assembly/Installation, Advertised Vs Actual Product, Smell. The return rate is 0.6%.

When does demand for bee frames peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.4× the quietest.

What does it cost to enter the bee frames niche?

Listings span $28.75–$185.53; the average listing price is $52.44 (sweet spot $15–$100). The average incumbent carries 238 reviews — the moat a new listing must climb.

bee frames

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Great+107.3%

90-day search growth — must beat 0% to launch

Avg price

Great$52.44

avg listing price — sweet spot $15–$100

Review moat

Great237.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Good$325K

$325K/yr · 110K searches

Price range

Okay$28.75–$185.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, bee frames is a $325K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bee frames market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $262K–$315K; units × avg price
Conversion rate: 5.6%
Avg BSR: #192
Page quality: 0%
Prime: 73%
Sponsored: 93%
Out of stock: 3.3%
Avg brand age: 36 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

11%

BeeCastle34%
Honey Lake19%
BEEXTM17%
Mann Lake8%
Hoover Hives7%
POLLIBEE4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +107.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×

Open Trend

Top bee frames search terms

bee frames22K/yr +197.8%2.3% conv.
bee hive frames16K/yr +105.6%2.1% conv.
beehive frames14K/yr +91.7%2.0% conv.
bee frames deep9K/yr +131.8%2.8% conv.
deep frames for bee hives7K/yr +190.9%4.2% conv.
bee frame14K/yr +0.2%0.7% conv.
bee hive frames 10 pack5K/yr +286.0%4.0% conv.
deep bee frames4K/yr +188.2%2.4% conv.
medium frames for bee hives4K/yr +208.3%2.5% conv.
bee hive frames and wax foundations3K/yr +42.6%1.5% conv.

All search terms

Top bee frames products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BeeCastle 10 Pack Beehive Frames and Wax Foundations for Deep Brood Bee Hives with Honeycombs Wooden Bee Hive Frames and Beeswax Coated Foundations 9-1/8-Inch (Yellow)

BeeCastle$39.454.6★815 rev

Beehive Frames and Wax Foundations for Deep Brood Box Bee Hives Frames and 100% Beeswax Coated Foundations Sheets Deep Bee Frames and Foundations 10 Pack

BEEXTM$37.494.6★103 rev

Honey Lake Deep Beehive Frames and Foundations Kit 10 Pack Brood Wooden Frames and Natural Beeswax Dipped Plastic Foundation for Beekeeping

Honey Lake$35.904.5★274 rev

BeeCastle 10-Pack Beehive Bee Frames Waxed Foundation with Complete Unassembled Commercial Frames 6-1/4-Inch (Yellow)

BeeCastle$36.634.6★532 rev

Hoover Hives Wooden Deep Frames Durable and Precision-Crafted Langstroth Frames for Beekeeping Compatible with Standard Deep Hive Boxes (10 Pack)

Hoover Hives$28.754.7★57 rev

Newest

by launch date

BeeQuestify 10 Pack Deep Frames for Bee Hives Unassembled Deep Wood Bee Frames with Food Grade Beeswax Coated Foundations Sheets Kit for Beehives 9-1/8-inch Green

BeeQuestify$35.8815 rev

4mo ago

20 Pack Beehive Frames and Wax Foundations for Deep Brood Bee Hives Frames with 100% Beeswax Coated Foundations Sheets Deep Honey Bee Frames and Foundations for Beekeeping

BEEXTM$61.29103 rev

6mo ago

Colingmill 20 Packs Bee Hive Frames Deep Unassembled Bee Frames with Nails Pine Wooden Beekeeping Beehive Frame Pre Drilled Holes for Beekeeping Supplies

Colingmill$53.0715 rev

7mo ago

Honey Lake 20 Pack Deep Beehive Frames Kit with Durable Wooden Frames and Food-Grade Beeswax-Coated Plastic Foundations for Beekeeping (Yellow)

Honey Lake$60.55274 rev

9mo ago

Honey Lake 20 Pack Medium Beehive Frames Kit with Food-Grade Beeswax-Coated Plastic Foundations and Unassembled Durable Wooden Frames (Yellow)

Honey Lake$60.41166 rev

9mo ago

What buyers say about bee frames

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Overall, a solid set that works well and feels reliable”

Assembly/Installation14%

“Assembly was simple”

Value For Money12%

“fair price”

Size-Overall9%

“Fits well”

Advertised Vs Actual Product9%

“are exactly as pictured”

Ease Of Use5%

“Easy to put into frames”

Material Quality4%

“Quality materials delivered promptly”

Strength4%

“The frames are solid”

Durability3%

“They are as durable”

Design-Overall1%

“Well designed, good quality beehive brood frame kit”

What buyers complain about

Assembly/Installation16%

“Assembly required”

Advertised Vs Actual Product10%

“Misleading product description”

Smell10%

“Smell like burnt plastic”

Quality-Overall8%

“just do a better quality control management”

Size-Overall7%

“Nails are way to short”

Material Quality6%

“feels like plastic”

Frame Quality4%

“This frames were very poorly co structured”

Defective Material/Parts3%

“Bees are not working on”

Color3%

“My only complaint is the yellow foundation color”

Strength2%

“pretty flimsy”

Top return reasons

Size-Overall27%

Assembly/Installation20%

Advertised Vs Actual Product15%

Value For Money10%

Defective Material/Parts9%

Material Quality6%

Strength3%

Smell2%

Frame Quality2%

Functionality-Overall2%

Common questions

Is bee frames profitable to sell on Amazon United States?: The niche generates $325K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +107.3%. Flapen's verdict: Worth a look (64/100).
How competitive is the bee frames niche?: 11 brands and 13 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in bee frames?: Top complaints mined from reviews: Assembly/Installation, Advertised Vs Actual Product, Smell. The return rate is 0.6%.
When does demand for bee frames peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.4× the quietest.
What does it cost to enter the bee frames niche?: Listings span $28.75–$185.53; the average listing price is $52.44 (sweet spot $15–$100). The average incumbent carries 238 reviews — the moat a new listing must climb.