Is bee food profitable to sell on Amazon United States?

The niche generates $245K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the bee food niche?

5 brands and 34 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bee food?

Top complaints mined from reviews: Smell, Value For Money, Ingredients-Overall. The return rate is 0.1%.

When does demand for bee food peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the bee food niche?

Listings span $13.78–$94.95; the average listing price is $49.51 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.

bee food

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great$13.78–$94.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.51

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good781.75

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.8%

90-day search growth — must beat 0% to launch

Market size

Okay$245K

$245K/yr · 66K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bee food is a $245K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bee food market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $297K–$396K; units × avg price
Conversion rate: 7.5%
Avg BSR: #191
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 22.3%
Avg brand age: 53 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

HIVE ALIVE58%
VILLAGE GIFT IMPORTERS15%
Mann Lake12%
TTAMG10%
HARVEST LANE HONEY HLH6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.1×

Open Trend

Top bee food search terms

bee food20K/yr +50.4%2.4% conv.
hive alive21K/yr +2.4%8.2% conv.
bee feed7K/yr +64.1%2.7% conv.
bee food for hive3K/yr +163.9%4.4% conv.
hive alive liquid3K/yr +92.2%14.8% conv.
honey bee food3K/yr +50.8%2.0% conv.
bee food for winter6K/yr -92.1%1.0% conv.
winter bee food3K/yr -81.1%0.0% conv.

All search terms

Top bee food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIVE ALIVE Liquid Concentrate Bee Feed Supplement - Honey Bee Liquid Food Stimulant - Beekeeping Fall Spring Feeding Enhancer Lowers Winter Mortality Boost Gut Health Colony Size - 100 ml 10 Hives

HIVE ALIVE$31.504.7★927 rev

VILLAGE GIFT IMPORTERS Pollen Patty | High Protein Formula | Supplementary Feed for All Levels of Beekeepers

VILLAGE GIFT IMPORTERS$13.784.5★1,375 rev

Mann Lake Bee-Pro Patties High Protein Honey Bee Nutrition with Pro Health Digestive Aide Spring & Fall Brood Builder for Increased Colony Survival & Stronger Spring Population Made in USA 10 Lbs

Mann Lake$45.044.6★2,265 rev

Honeybee Liquid Feed 1-Gal.

TTAMG$47.884.1★55 rev

Harvest Lane Honey Feedlq-103 1 Gallon Liquid Bee Feed 1 Count

HARVEST LANE HONEY HLH$30.264.2★81 rev

Newest

by launch date

HIVE ALIVE Liquid Concentrate Bee Feed Supplement - Honey Bee Liquid Food Stimulant - Beekeeping Fall Spring Feeding Enhancer Lowers Winter Mortality Boost Gut Health Colony Size - 100 ml 10 Hives

HIVE ALIVE$31.50927 rev

5mo ago

HIVE ALIVE Fondant Bee Food Supplement Easy to Use Feed Enhancer Prevents Starvation During Overwintering Only Fondant Proven to Increase Bee Gut Health and Boost Production -6Pack

HIVE ALIVE$58.852 rev

5mo ago

HIVE ALIVE Pollen Patty for Honey Bees 10lb (10x1lb) Pollen Patties and Bee Food for Spring with 15% Real USA Pollen Seaweed and Amino Acids to Support Brood and Colony Health

HIVE ALIVE$73.81622 rev

4y ago

Honeybee Liquid Feed 1-Gal.

TTAMG$47.8855 rev

7y ago

HIVE Alive Bee Food Supplement - Honey Bee Liquid Concentrate Feed Enhancer - Beekeeping Fall Spring Feeding Lowers Winter Mortality Boosts Gut Health Colony Size (500 ml 50 Hives)

HIVE ALIVE$94.95927 rev

7y ago

What buyers say about bee food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly20%

“My bees love it when i feed them this”

Durability20%

“I was fortunate to keep ALL of mine”

Ease Of Use20%

“convenient and easy to use”

Freshness20%

“product arrived fresh, soft and pliable for all my pollinator friends who'll be about very soon to enjoy”

Ease Of Cleaning10%

“Our bees cleaned every bit of the patties we put out when forage was scarce”

Adjustability/Rotatability/Reclining10%

“are easily adjusted to multiple application methods”

What buyers complain about

Smell50%

“Does not even smell like pollen”

Value For Money25%

“$45 WASTE”

Ingredients-Overall25%

“Poor ingredients and not returnable”

Top return reasons

Value For Money50%

Product Condition25%

Strength25%

Common questions

Is bee food profitable to sell on Amazon United States?: The niche generates $245K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the bee food niche?: 5 brands and 34 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bee food?: Top complaints mined from reviews: Smell, Value For Money, Ingredients-Overall. The return rate is 0.1%.
When does demand for bee food peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the bee food niche?: Listings span $13.78–$94.95; the average listing price is $49.51 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.