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Bee Fondant

Fail

Demand is soft, at -28.3% this quarter, so Bee Fondant is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$67K/yr21K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
74%top-5 click share · 8 brands · 42 sellers

Flapen Score

Bee Fondant against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bee Fondant is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee Fondant market on Amazon at a glance

Shoppers on Amazon United States searched for Bee Fondant 21K times last year and spent an estimated $67K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
7.8%
Market size, estimated
$67Ka year
Peak month
November5.0× the quietest month
Top search term
bee feed7K searches a year

02 · Price

A sale here is worth $40.20.

Listings sell for $40.20 on average, from $13.78 to $63.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $40.20 that is $4K to $10K a year per listing.

Average price
$40.20inside the $15 to $100 sweet spot
Price range
$13.78–$63.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #306 within Farm & Ranch. It carries 498 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
73%
Out of stock, average day
22.6%
Average rank
#306in Farm & Ranch
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
498per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bee Fondant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Brand 121%
  • Brand 218%
  • Brand 318%
  • Brand 417%
  • Brand 512%
  • Brand 67%
  • Open — no brand owns it (2 brands, 6%)

Demand

Bee Fondant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 5.0×

Search terms

Top Bee Fondant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bee feed7K/yr
  • bee fondant8K/yr
  • bee food for winter6K/yr

Reviews and returns

What reviews say buyers love and hate about Bee Fondant

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Hard Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is hard as a rock like sugar bricks”
A buyer, on “Hard Feel”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bee Fondant questions

Answered from the same tracked data.