Is bee balm seeds profitable to sell on Amazon United States?

The niche generates $71K/yr across 18 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the bee balm seeds niche?

11 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in bee balm seeds?

Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for bee balm seeds peak?

Demand peaks in Mar–Apr–May; the busiest month runs 9.7× the quietest.

What does it cost to enter the bee balm seeds niche?

Listings span $3.83–$12.64; the average listing price is $7.11 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.

bee balm seeds

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.83–$12.64) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good767.61

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.11

avg listing price — sweet spot $15–$100

Market size

Bad$71K

$71K/yr · 112K searches

Price range

Bad$3.83–$12.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, bee balm seeds is a $71K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bee balm seeds market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 8.9%
Avg BSR: #849
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 0.7%
Avg brand age: 56 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

Seed Needs33%
Fruivity18%
Generic10%
KVITER9%
Outsidepride7%
NYGardenia6%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.7×

Open Trend

Top bee balm seeds search terms

bee balm seeds83K/yr +9.8%10.7% conv.
bee balm seeds perennial11K/yr -16.6%11.3% conv.
beebalm flower seeds4K/yr +15.2%10.2% conv.
red bee balm seeds3K/yr +79.3%5.5% conv.
monarda seeds5K/yr -0.5%5.6% conv.
bee balm seeds for planting3K/yr -45.2%11.6% conv.
native bee balm plant2K/yr -91.4%4.6% conv.

All search terms

Top bee balm seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seed Needs Bee Balm Seeds to Plant Panorama Mix Perennial Flowers 1 Pack

Seed Needs$5.333.8★566 rev

Fruivity 4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden

Fruivity$12.534.0★219 rev

900+ Perennial Mix Bee Balm Flower Seeds for Planting-Non-GMO Heirloom Plant Seeds Garden Outdoor-Attracts Butterflies Bees

Generic$8.313.1★29 rev

NYGardenia 1000 Bee Balm Flower Seeds Bright Red Perennial Blooms for Pollinator-Friendly Gardens

NYGardenia$5.893.8★78 rev

Seed Needs Wild Bee Balm Seeds to Plant Bergamot Perennial Flowers 1 Pack

Seed Needs$4.134.0★1,386 rev

Newest

by launch date

KVITER 350 Spotted Bee Balm Seeds (Monarda Punctata) - Horsemint Aromatic Oregano Scent Pollinator Favorite Wildflower Non GMO Heirloom Seed - Biennial Flower Seeds in Seed Packets for Outdoors

KVITER$8.082,668 rev

3mo ago

3000+ Bee Balm Seeds for Planting - Wild Bergamot Bee Balm Perennial Open Pollinated Monarda fistulosa Wildflower Seeds for Outdoor Garden Borders & Native Beds

EquSym$12.6410 rev

4mo ago

CarpetC 500+ Bee Balm Seeds for Planting Perennial Fragrant Blooms Attract Hummingbirds and Butterflies Non-GMO Heirloom Flower for Pollinator Gardens Borders and Cut Flowers

Carpet Creeping$6.988 rev

5mo ago

Fruivity 4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden

Fruivity$12.53219 rev

5mo ago

900+ Perennial Mix Bee Balm Flower Seeds for Planting-Non-GMO Heirloom Plant Seeds Garden Outdoor-Attracts Butterflies Bees

Generic$8.3129 rev

6mo ago

What buyers say about bee balm seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth56%

“Nice signs of growth”

Quality-Overall13%

“Great quality”

Color10%

“the colors are vibrant”

Advertised Vs Actual Product6%

“Just what we were looking for”

Value For Money5%

“I can say the price was fair”

Smell2%

“The scent is light”

Ease Of Use2%

“Easy to use”

Instructions/User Manual/Troubleshooting1%

“Followed the directions exactly”

Durability1%

“which tells me the viability is solid”

Water Resistance1%

“Their drought-resistant nature means I dont have to water them every day”

What buyers complain about

Plant Growth56%

“Bad seeds”

Size-Overall10%

“They are tiny”

Advertised Vs Actual Product10%

“Not what was advertised”

Natural Resource Wastage6%

“Total Waste”

Value For Money6%

“Expensive”

Functionality-Overall3%

“Did not germinate”

Instructions/User Manual/Troubleshooting2%

“no planting instructions or other information”

Color2%

“I dont think ANY of these came up because these show different colors”

Quality-Overall1%

“None of these grew”

Moist/Dry1%

“Overly dried out seeds have less of an opportunity to sprout”

Top return reasons

Advertised Vs Actual Product26%

Plant Growth18%

Value For Money13%

Functionality-Overall12%

Defective Material/Parts8%

Size-Overall7%

Instructions/User Manual/Troubleshooting5%

Pest/Insect Control4%

Thickness2%