bee balm plant
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+151.2%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great199.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Good$5.33–$34.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$43K$43K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, bee balm plant is a $43K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
bee balm plant market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #4,396
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 68%
- Out of stock
- 19.4%
- Avg brand age
- 60 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
11
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- The Three Company44%
- Clovers Garden16%
- Bellawood Horticulture8%
- Daylily Nursery8%
- Fruivity5%
- Seed Needs5%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +151.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 40.3×
Top bee balm plant search terms
- bee balm plants live31K/yr
- bee balm plant16K/yr
- bee balm plants4K/yr
- bee balm plants for sale3K/yr
- bee balm live plant3K/yr
- beebalm live plants2K/yr
Top bee balm plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Live Flowering Bee Balm - Assorted Colors (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot
The Three Company$19.463.8★777 rev
Clovers Garden Bee Balm Jacob Kline (Monarda) Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Hardy Flowering Perennial Pollinator Favorite (Jacob Kline)
Clovers Garden$19.844.2★110 rev
Live Flowering Bee Balm - Balmy Purple (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot
The Three Company$18.973.8★777 rev
Set of 4 Live Flowering Bee Balm Plants Vivid Deep Purple Blooms - Monarda Attracts Butterflies & Bees 4 Live Plug Plants (~4 Tall) NOT Potted Perennial
Bellawood Horticulture$17.783.5★55 rev
Live Flowering Bee Balm - Balmy Pink (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot
The Three Company$19.213.8★777 rev
Newest
by launch date
Fruivity 4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden
Fruivity$12.53219 rev
900+ Perennial Mix Bee Balm Flower Seeds for Planting-Non-GMO Heirloom Plant Seeds Garden Outdoor-Attracts Butterflies Bees
Generic$8.3129 rev
2 Bee Balm Gardenview Scarlet Plants in 2 Separate 4 inch containers- Daylily Nursery
Daylily Nursery$21.903 rev
Set of 4 Live Flowering Bee Balm Plants Vivid Deep Purple Blooms - Monarda Attracts Butterflies & Bees 4 Live Plug Plants (~4 Tall) NOT Potted Perennial
Bellawood Horticulture$17.7855 rev
2 Red Bee Balm Plants Live Bee Balm Perennial Flowers Well Rooted Plug 3-5 Tall Indoor Outdoor
YOKEBOM$20.0012 rev
Trending
90-day click momentumLive Flowering Bee Balm - Balmy Purple (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot
The Three Company$18.973.8★
Bee Balm Bee True Monarda Plants in Separate 4 inch containers- Daylily Nurseryone Plant per Pot You Choose Amount! (1)
Daylily Nursery$11.934.5★
Bee Balm Fireball Monarda Plants in Separate 4 inch containers- Daylily Nurseryone Plant per Pot You Choose Amount! (2)
Daylily Nursery$20.934.1★
Fruivity 4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden
Fruivity$12.534.0★
Live Flowering Bee Balm - Assorted Colors (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot
The Three Company$19.463.8★
What buyers say about bee balm plant
What buyers praise and complain about, mined from review topics.What buyers love
“They are growing”
“High quality plant”
“Its a great deal for the money, too”
“The variety of colors is beautiful”
“Item as described”
“Nice size flowers”
“These flowers have the nicest scent”
“Plant is thriving”
“it was well watered”
“Their drought-resistant nature means I dont have to water them every day”
What buyers complain about
“seeds did not grow”
“Tiny seeds,”
“Arrived dry and shriveled”
“Too much money for what you get”
“they died after 1 week”
“Didn't come as pictured”
“No instructions were provided”
“Did not germinate”
“Need to do better”
“I dont think ANY of these came up because these show different colors”
Top return reasons
Common questions
- Is bee balm plant profitable to sell on Amazon United States?
- The niche generates $43K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +151.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the bee balm plant niche?
- 12 brands and 11 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in bee balm plant?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for bee balm plant peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 40.3× the quietest.
- What does it cost to enter the bee balm plant niche?
- Listings span $5.33–$34.84; the average listing price is $18.18 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.