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Beach Umbrella Stand

Maybe

Search demand grew +126.4% this quarter. But shoppers spend an estimated $84K a year here, so Beach Umbrella Stand is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$84K/yr99K searches / yr
90-day growth
+126.4%search demand this quarter
Competition
50%top-5 click share · 20 brands · 28 sellers

Flapen Score

Beach Umbrella Stand against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Beach Umbrella Stand is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Umbrella Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Umbrella Stand 99K times last year and spent an estimated $84K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +126.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+126.4%
Conversion, latest week
3.1%
Market size, estimated
$84Ka year
Peak month
July15.9× the quietest month
Top search term
beach umbrella stand37K searches a year

02 · Price

A sale here is worth $27.44.

Listings sell for $27.44 on average, from $10.60 to $90.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.44 that is $0 to $3K a year per listing.

Average price
$27.44inside the $15 to $100 sweet spot
Price range
$10.60–$90.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,988 within Umbrellas & Shade. It carries 1,357 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
6.1%
Average rank
#2,988in Umbrellas & Shade
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,357per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beach Umbrella Stand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 91%

Open market

22%

  • AMMSUN35%
  • MILIMOLI21%
  • weallbuy7%
  • Qiilu6%
  • AMGSH5%
  • Gamiu4%

Demand

Beach Umbrella Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.9×

Search terms

Top Beach Umbrella Stand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beach umbrella stand37K/yr
  • portable umbrella stand15K/yr
  • beach umbrella base10K/yr
  • beach umbrella stand base8K/yr
  • portable umbrella base7K/yr
  • umbrella tripod stand6K/yr
  • umbrella tripod5K/yr
  • tommy bahama umbrella stand5K/yr
  • umbrella stand portable4K/yr
  • sport brella stand3K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Umbrella Stand

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Bigger than I thought”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beach Umbrella Stand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data