Is bay leaf plant profitable to sell on Amazon United States?

The niche generates $88K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (48/100).

How competitive is the bay leaf plant niche?

7 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in bay leaf plant?

Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.0%.

When does demand for bay leaf plant peak?

Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.

What does it cost to enter the bay leaf plant niche?

Listings span $12.63–$31.11; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.

bay leaf plant

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.32

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$12.63–$31.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great492.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$88K

$88K/yr · 121K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bay leaf plant is a $88K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bay leaf plant market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $67K–$89K; units × avg price
Conversion rate: 3.3%
Avg BSR: #1,196
Page quality: 0%
Prime: 8%
Sponsored: 77%
Out of stock: 9.6%
Avg brand age: 63 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Generic49%
HILROQG21%
CitronellaKing13%
gray-gardens8%
MYSHELFIE, MY SHELFIE4%
Costa Farms3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Open Trend

Top bay leaf plant search terms

bay leaf plant45K/yr +9.7%3.0% conv.
bay laurel plant17K/yr -6.4%3.5% conv.
bay leaf tree live plant10K/yr +4.7%3.7% conv.
bay leaf tree7K/yr +8.0%2.1% conv.
bay leaf plant live7K/yr +3.5%3.3% conv.
bay leaves plant6K/yr +9.7%2.4% conv.
bay laurel5K/yr +8.3%1.4% conv.
bay tree live plant5K/yr +18.2%4.3% conv.
laurel plants live3K/yr +5.7%1.5% conv.
bay tree3K/yr +18.1%2.2% conv.

All search terms

Top bay leaf plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mediterranean Bay Leaf Bay Laurel Live Plant. Standard Variety - Laurus Nobilis. Live Plant. Fragrant Fresh Edible. Best for Ground Planting Outdoor. (2 Bay Laurel Plants in Cup)

Generic$25.214.7★460 rev

Bay Leaf Laurel Tree Live Plant 8-10 Sweet Bay Laurus Nobilis for Indoor or Outdoor Growing Culinary Bay Leaf Plant

HILROQG$20.523.1★29 rev

Mediterranean Bay Leaf Bay Laurel Live Plant. Saratoga Variety - Laurus Nobilis. Live Plant. Fragrant Fresh Edible. Best for Pot Planting and Indoor. Mild Flavor. (2 Saratoga Plants in Cup)

Generic$27.804.6★74 rev

Laurus nobilis - Bay Leaf Tree - Bay Laurel or Sweet Bay - Live Plant

gray-gardens$12.633.2★2,228 rev

1 Bay Laurel (Laurus nobilis) Aromatic Edible Evergreen Tree or Shrub for Hedges & Culinary Use | 3.5 Nursery Cubes Ready-to-Plant Live Starter Plants

CitronellaKing$14.784.4★215 rev

Newest

by launch date

My Shelfie Bay Laurel Plant (Laurus nobilis) 2.5-Inch Live Culinary Herb for Kitchen Herb Garden Indoor Windowsill Growing Mediterranean Bay Leaf Tree Starter (1)

MYSHELFIE, MY SHELFIE$19.738 rev

4mo ago

Bay Laurel Tree Live Sweet Bay Leaf Tree 8-10 Tall Laurus Nobilis Culinary and Ornamental Herb Plant

Generic$31.111 rev

6mo ago

Bay Leaf Laurel Tree Live Plant 8-10 Sweet Bay Laurus Nobilis for Indoor or Outdoor Growing Culinary Bay Leaf Plant

HILROQG$20.5229 rev

7mo ago

Mediterranean Bay Leaf Bay Laurel Live Plant. Saratoga Variety - Laurus Nobilis. Live Plant. Fragrant Fresh Edible. Best for Pot Planting and Indoor. Mild Flavor. (2 Saratoga Plants in Cup)

Generic$27.8074 rev

11mo ago

Bay Leaf Laurel Trees Sweet Bay Leaf Plants Laurus Nobilis Indoor Outdoor Planting 8-10 Inches

HILROQG$19.2130 rev

1y ago

What buyers say about bay leaf plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth65%

“It is growing great”

Instructions/User Manual/Troubleshooting7%

“very detailed care instructions”

Advertised Vs Actual Product6%

“Just as described”

Quality-Overall5%

“Excellent presentation and great quality”

Strength4%

“Healthy and strong”

Ease Of Use2%

“easy to care for with great instructions”

Value For Money2%

“It was very affordable”

Moist/Dry1%

“with good moisture”

Color1%

“the leaves a bright green”

Size-Overall1%

“Size was ok”

What buyers complain about

Size-Overall28%

“was half the size it was supposed to be”

Plant Growth20%

“Plant is tiny”

Durability9%

“not very durable”

Moist/Dry9%

“with the leaves looking dry”

Advertised Vs Actual Product7%

“The pictures are deceiving”

Quality-Overall4%

“even gave a poor review”

Pest/Insect Control2%

“Bugs all over them some sort of sticky web or something”

Instructions/User Manual/Troubleshooting2%

“Instructions included weren't quite clear what to do since there were a couple conflict slips”

Heating2%

“There some sort of heating pad placed in the box but it didnt not help”

Hard Feel2%

“She came pretty rough”

Top return reasons

Advertised Vs Actual Product24%

Plant Growth21%

Size-Overall19%

Moist/Dry19%

Pest/Insect Control5%

Value For Money4%

Adhesion/Stickiness3%

Contamination3%

Measurement/Reading Accuracy2%

Color2%

Common questions

Is bay leaf plant profitable to sell on Amazon United States?: The niche generates $88K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (48/100).
How competitive is the bay leaf plant niche?: 7 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in bay leaf plant?: Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.0%.
When does demand for bay leaf plant peak?: Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
What does it cost to enter the bay leaf plant niche?: Listings span $12.63–$31.11; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.