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Bath Lights

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -31.0% this quarter, so Bath Lights is a Maybe.

Flapen Score
54
54 / 100
Ranks 4,843 of 8,839 Patio, Lawn & Garden niches · −2 vs the category median of 56
Market size
$87K/yr148K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
44%top-5 click share · 24 brands · 32 sellers

Flapen Score

Bath Lights against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bath Lights is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Lights 148K times last year and spent an estimated $87K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
3.3%
Market size, estimated
$87Ka year
Peak month
December7.4× the quietest month
Top search term
bathtub lights27K searches a year

02 · Price

A sale here is worth $17.72.

Listings sell for $17.72 on average, from $8.04 to $32.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.72 that is $2K to $4K a year per listing.

Average price
$17.72inside the $15 to $100 sweet spot
Price range
$8.04–$32.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #136 within Parts & Accessories. It carries 1,724 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#136in Parts & Accessories
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,724per listing
Listings tracked
35

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top Bath Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

32

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

44%

Top 20: 85%

Open market

40%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Bath Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Bath Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathtub lights27K/yr
  • bath lights for kids37K/yr
  • bathtub light13K/yr
  • bath tub lights14K/yr
  • bathtub lights for kids14K/yr
  • tub lights6K/yr
  • bath lights for the tub10K/yr
  • bath tub light4K/yr
  • lights for bathtub5K/yr
  • bath tub lights for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Lights

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Durability”
1.3%of orders come back
“Breaks easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bath Lights questions

Answered from the same tracked data.