Is bath lights profitable to sell on Amazon United States?

The niche generates $87K/yr across 35 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the bath lights niche?

24 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in bath lights?

Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 1.3%.

When does demand for bath lights peak?

Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.

What does it cost to enter the bath lights niche?

Listings span $8.04–$32.91; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 1,724 reviews — the moat a new listing must climb.

bath lights

Worth a look

Shows low returns (1.3%), but soft demand (-31.0% this quarter) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$17.72

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$8.04–$32.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,724.49

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$87K

$87K/yr · 148K searches

Growth

Bad-31.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bath lights is a $87K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bath lights market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 3.3%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.9%
Avg brand age: 27 months
Avg seller age: 214 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

44%

Top 20: 85%

Open market

40%

YiaMia13%
cambk11%
Bgmonster10%
Glo Pals10%
Tub Works8%
AquaMiracle8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Open Trend

Top bath lights search terms

bathtub lights27K/yr -21.2%2.0% conv.
bath lights for kids37K/yr -41.9%2.8% conv.
bathtub light13K/yr -13.6%1.9% conv.
bath tub lights14K/yr -28.6%1.5% conv.
bathtub lights for kids14K/yr -42.6%2.6% conv.
tub lights6K/yr +5.5%2.1% conv.
bath lights for the tub10K/yr -38.3%2.1% conv.
bath tub light4K/yr -7.3%2.3% conv.
lights for bathtub5K/yr -27.2%1.8% conv.
bath tub lights for kids7K/yr -56.8%2.9% conv.

All search terms

Top bath lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YiaMia Hot Tub Lights - 2-Pack RGB Color Battery-Powered LED Pool Lights with Remote Control and Suction Cup for Ponds Decoration Parties Spas Aquariums

YiaMia$9.743.8★6,534 rev

cambk Waterproof Bathtub Light for Kids Battery Operated Fish Bath Lights for Tub & Bath Time Color Changing Mood Lighting with Fish World Light Show

cambk$20.054.2★33 rev

AquaMiracle Submersible LED Lights with Remote Waterproof Battery Operated Multi Color Changing Hot Tub Lights for Shower Pool Pond Aquarium Bath Party Vase Decoration (2-Pack)

AquaMiracle$9.803.8★1,286 rev

Rechargeable Shower Light No Wiring 16 Color Changeable Ocean Wave Projector Light Dimmable Waterproof Shower Lamp with Remote Rotating Flame Water Ripple Lamp for Shower Bathroom Bedroom Decor

Bgmonster$17.283.8★598 rev

Glo Pals Water-Activated Light-Up Sensory Bath Toy Cubes for Bathtime and Sensory Play Vibrant Light-Up Colored Cubes for Kids and Toddlers Glows Purple Yellow Green and Red Pack of 12

Glo Pals$32.914.2★1,420 rev

Newest

by launch date

BITIWEND Pool Light LED

BITIWEND$8.9549 rev

1w ago

Rechargeable Shower Light No Wiring 16 Color Changing Ocean Wave Lamp Projector Waterproof Shower Mood Light Cube with Remote Bathroom Mood Lighting Bathtub Lights for Relaxing Spa Bath Bedroom

Yilora$19.9398 rev

3mo ago

YJHAOTOU Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control Household lamp Sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts

YJHAOTOU$24.03384 rev

5mo ago

cambk Waterproof Bathtub Light for Kids Battery Operated Fish Bath Lights for Tub & Bath Time Color Changing Mood Lighting with Fish World Light Show

cambk$20.0533 rev

6mo ago

Gotopceed IP65 Waterproof Rechargeable Shower Light - 6 300LM Bright 16 Colors Bathroom Mood Lighting with Touch & Remote Magnetic Wireless Ceiling/Wall Light for Inside Shower/Bathtub

Gotopceed$21.77328 rev

6mo ago

What buyers say about bath lights

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Fun for toddlers”

Brightness/Shine/Glow15%

“Bright light”

Color10%

“colors are pretty”

Quality-Overall5%

“Awesome quality”

Value For Money4%

“Good value for money”

Water Resistance4%

“No problem with water resistance”

Charging4%

“Long charge”

Advertised Vs Actual Product3%

“Better than I expected”

Battery Life2%

“Long lasting battery”

Ease Of Use2%

“Ease of use”

What buyers complain about

Durability17%

“Breaks easily”

Battery Life7%

“Battery doesn't last long”

Charging7%

“Doesnt hold charge”

Functionality-Overall6%

“one never worked”

Brightness/Shine/Glow6%

“Not so bright”

Size-Overall6%

“These car trucks are small”

Water Resistance5%

“NOT ACTUALLY WATERPROOF”

Quality-Overall4%

“Cheap quality”

Color4%

“would have been better if they were darker”

Value For Money3%

“A little pricey”

Top return reasons

Size-Overall15%

Brightness/Shine/Glow13%

Functionality-Overall11%

Charging9%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Color5%