Is basil seeds for planting profitable to sell on Amazon United States?

The niche generates $93K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (47/100).

How competitive is the basil seeds for planting niche?

11 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in basil seeds for planting?

Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.4%.

What does it cost to enter the basil seeds for planting niche?

Listings span $2.38–$11.07; the average listing price is $6.67 (sweet spot $15–$100). The average incumbent carries 7,970 reviews — the moat a new listing must climb.

basil seeds for planting

Skip it

Prices mostly outside the sweet spot ($2.38–$11.07) — this niche doesn't clear our bar today.

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Market size

Bad$93K

$93K/yr · 86K searches

Review moat

Bad7,969.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.67

avg listing price — sweet spot $15–$100

Price range

Bad$2.38–$11.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, basil seeds for planting is a $93K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

basil seeds for planting market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $100K–$133K; units × avg price
Conversion rate: 16.1%
Avg BSR: #151
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 4.3%
Avg brand age: 69 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

HOME GROWN33%
Seed Needs23%
Sow Right Seeds11%
SWEET YARDS8%
KVITER5%
SVI5%
Open — no brand owns it (5 brands, 14%)

Demand

Weekly Amazon search volume, last 21 weeks — +4.5% search growth over the last 90 days.

Open Trend

Top basil seeds for planting search terms

basil seeds for planting70K/yr +6.0%15.7% conv.
genovese basil seeds8K/yr +8.9%15.2% conv.
basil seeds for planting outdoors3K/yr +44.5%20.5% conv.
italian basil seeds4K/yr +7.2%16.3% conv.
basil seeds for planting indoors3K/yr -81.1%13.7% conv.

All search terms

Top basil seeds for planting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOME GROWN Non GMO Genovese Basil Seeds Pack 1 750+ High Germination Heirloom Seeds (Ocimum basilicum) Herb Seeds for Planting Indoor & Outdoor Gardening for Culinary Use

HOME GROWN$6.764.2★33,625 rev

Seed Needs Italian Basil Seeds to Plant Heirloom Non-GMO Herbs 1 Pack

Seed Needs$3.974.4★812 rev

Sow Right Seeds - Genovese Sweet Basil Seed for Planting an Herb Garden

Sow Right Seeds$4.834.4★2,319 rev

HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)

HOME GROWN$6.694.2★33,625 rev

Seed Needs Basil Seeds Variety Pack of 8 Herbs for an Indoor Outdoor Garden

Seed Needs$8.294.4★6,163 rev

Newest

by launch date

SVI 1750 Italian Basil Seeds (Ocimum basilicum) Large Leaf Sweet Genovese Basil Seed Packets Non GMO Italian Herbs Heirloom Herb Seeds for Outdoor & Indoor Herb Garden Containers

SVI$5.991,472 rev

5mo ago

SVI 2000 Genovese Basil Seeds (Ocimum basilicum) Sweet Basil Seed Packets Aromatic Non GMO Heirloom Large Leaf Culinary Herb Seeds Outdoor & Indoor Herb Garden

SVI$6.241,472 rev

5mo ago

PLANTMEW Genovese Basil Seeds for Planting - 500 Heirloom Non-GMO Seeds - Genovese Basil Herb Seeds for Home Herb Garden Indoor & Outdoor Herb Gardening

PLANTMEW$4.54145 rev

7mo ago

KVITER 1800 Genovese Basil Seeds for Planting (Ocimum basilicum) - Classic Savory Sweet Italian Basil - Non GMO & Heirloom Seeds for Kitchen Herb Garden Containers & Beds Indoors/Outdoors

KVITER$7.11940 rev

7mo ago

KVITER 2000 Italian Basil Seeds for Planting (Ocimum basilicum) - Sweet Genovese Basil Heirloom & Non GMO Classic Pesto Flavor - Herb Seeds to Plant in Containers Outdoor & Indoor Herb Garden

KVITER$6.51940 rev

8mo ago

What buyers say about basil seeds for planting

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth57%

“Easy to grow”

Quality-Overall18%

“Great variety and value”

Value For Money8%

“Good value”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use2%

“Easy to use”

Smell2%

“Smells amazing”

Instructions/User Manual/Troubleshooting1%

“the instructions are easy to follow”

Strength1%

“are growing strong”

Correct Contents1%

“The packets contain generous quantities”

Durability0%

“Good output and last a while”

What buyers complain about

Plant Growth73%

“Bad seeds”

Value For Money6%

“Prices are high in stores right now so Id say its around a regular price for 2 packs of seeds”

Quality-Overall4%

“Trash”

Advertised Vs Actual Product3%

“False advertisement”

Functionality-Overall3%

“Took very little effort”

Size-Overall3%

“Small pack”

Contamination2%

“Upon opening the package the contents was dust”

Natural Resource Wastage1%

“Total waste of time and money”

Durability1%

“died very quickly”

Moist/Dry0%

“Unfortunately they dried out and shriveled up,”

Top return reasons

Advertised Vs Actual Product25%

Plant Growth23%

Value For Money19%

Functionality-Overall10%

Size-Overall8%