Is basil seeds profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the basil seeds niche?

6 brands and 11 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in basil seeds?

Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.

When does demand for basil seeds peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.8× the quietest.

What does it cost to enter the basil seeds niche?

Listings span $6.76–$19.94; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 7,951 reviews — the moat a new listing must climb.

basil seeds

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.5M

$1.5M/yr · 1.0M searches

Growth

Good+54.1%

90-day search growth — must beat 0% to launch

Avg price

Good$12.30

avg listing price — sweet spot $15–$100

Price range

Okay$6.76–$19.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,950.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, basil seeds is a $1.5M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

basil seeds market data

Units sold / yr: 125K–150K; avg 12,500–15,000/product
Revenue / yr: $1.5M–$1.8M; units × avg price
Conversion rate: 11.7%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.3%
Avg brand age: 70 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Zen Basil50%
Basilia19%
Carrington Farms14%
Rani Brand Authentic Indian Products6%
CARMEL ORGANICS6%
HOME GROWN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.8×

Open Trend

Top basil seeds search terms

basil seeds660K/yr +61.3%7.7% conv.
basil seeds organic for eating91K/yr +69.6%10.5% conv.
zen basil seeds81K/yr +19.5%19.0% conv.
basil seeds for eating29K/yr +212.6%8.6% conv.
organic basil seeds37K/yr +35.8%7.3% conv.
basil seed34K/yr +20.6%6.0% conv.
basil seeds organic18K/yr +16.9%7.6% conv.
zen basil16K/yr -7.0%15.7% conv.
organic basil seeds for eating8K/yr +55.6%8.2% conv.
edible basil seeds10K/yr +31.2%7.2% conv.

All search terms

Top basil seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zen Basil$19.944.8★4,887 rev

Basilia$13.534.7★403 rev

Carrington Farms Holy Basil Seeds Gluten Free Paleo Keto High Fiber Seeds Plant-Based Calcium-Packed Daily Nutrition Boost 8 Ounce

Carrington Farms$8.714.7★6,007 rev

Rani Tukmaria (Natural Holy Basil Seeds) 1.38lbs (22oz) 624g PET Jar Used for Falooda / Sabja Dessert Spice & Ayurveda Herbal ~ Gluten Friendly | NON-GMO | Kosher | Vegan | Indian Origin

Rani Brand Authentic Indian Products$14.994.6★1,943 rev

CARMEL ORGANICS Edible Basil Seeds 8 Ounce

CARMEL ORGANICS$9.884.6★839 rev

Newest

by launch date

Basilia$13.53403 rev

10mo ago

HOME GROWN Non GMO Genovese Basil Seeds Pack 1 750+ High Germination Heirloom Seeds (Ocimum basilicum) Herb Seeds for Planting Indoor & Outdoor Gardening for Culinary Use

HOME GROWN$6.7633,625 rev

1y ago

Carrington Farms Holy Basil Seeds Gluten Free Paleo Keto High Fiber Seeds Plant-Based Calcium-Packed Daily Nutrition Boost 8 Ounce

Carrington Farms$8.716,007 rev

2y ago

Rani Tukmaria (Natural Holy Basil Seeds) 1.38lbs (22oz) 624g PET Jar Used for Falooda / Sabja Dessert Spice & Ayurveda Herbal ~ Gluten Friendly | NON-GMO | Kosher | Vegan | Indian Origin

Rani Brand Authentic Indian Products$14.991,943 rev

5y ago

CARMEL ORGANICS Edible Basil Seeds 8 Ounce

CARMEL ORGANICS$9.88839 rev

5y ago

What buyers say about basil seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Nutritional Content19%

“Excellent fiber source”

Taste-Overall10%

“Works great and taste good as advertised”

Health Benefits-Overall7%

“Very Healthy”

Value For Money6%

“Great value”

Ingredients-Overall4%

“love a healthy ingredient options”

Advertised Vs Actual Product3%

“As described”

Flavor3%

“Neutral flavor”

Ease Of Use3%

“Easy to Use”

Texture/Consistency-Overall2%

“the texture once its soft”

What buyers complain about

Taste-Overall25%

“They have a strange taste to them”

Nutritional Content10%

“dont notice the nutritional differences”

Value For Money10%

“$1/serving isn't great”

Flavor4%

“has no flavor”

Smell4%

“When I opened the package it smelled like basil”

Quality-Overall4%

“But I am concerned about the quality control at their facility I occasionally see weird bits in the water”

Plant Growth3%

“Do not grow”

Texture/Consistency-Overall3%

“They do not become a gel like consistency as chia seeds do”

Size-Overall2%

“Small pack”

Contamination2%

“Bugs had obviously eaten all the seeds”

Top return reasons

Advertised Vs Actual Product22%

Value For Money21%

Size-Overall11%

Taste-Overall10%

Plant Growth8%

Functionality-Overall6%

Chunk/Clump/Collection4%

Product Condition3%

Smell3%

Color2%

Common questions

Is basil seeds profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the basil seeds niche?: 6 brands and 11 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in basil seeds?: Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.
When does demand for basil seeds peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.8× the quietest.
What does it cost to enter the basil seeds niche?: Listings span $6.76–$19.94; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 7,951 reviews — the moat a new listing must climb.