basil plant
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$2.14–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$223K$223K/yr · 227K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,252.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, basil plant is a $223K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
basil plant market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $191K–$229K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 6.4%
- Avg brand age
- 62 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
498
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
20%
- Bonnie Plants43%
- HOME GROWN12%
- The Three Company10%
- Clovers Garden5%
- Gotham Greens5%
- Barnyard Designs5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.3×
Top basil plant search terms
- basil plant123K/yr
- basil plant live34K/yr
- basil plants11K/yr
- live basil plant9K/yr
- basil plants live7K/yr
- basil plants live for planting3K/yr
- fresh basil plant8K/yr
- organic basil plant3K/yr
- live basil plants3K/yr
- basil live plant5K/yr
Top basil plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonnie Plants Sweet Basil Live Herb Plants - 4 Pack Warm Season Annual Italian & Asian Dishes
Bonnie Plants$19.583.8★1,345 rev
Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer
The Three Company$28.443.6★5,413 rev
HOME GROWN Non GMO Genovese Basil Seeds Pack 1 750+ High Germination Heirloom Seeds (Ocimum basilicum) Herb Seeds for Planting Indoor & Outdoor Gardening for Culinary Use
HOME GROWN$6.764.2★33,625 rev
Clovers Garden Sweet Basil Herb Plants- Two (2) Live Plants - Non-GMO - Not Seeds -Each 4-8 Tall- in 4 Inch Pots Gardener Favorite Harvest All Season
Clovers Garden$19.613.9★117 rev
Gotham Greens Herb Basil Conventional 1.25 Ounce
Gotham Greens$4.054.6★2,847 rev
Newest
by launch date
Bonnie Plants Sweet Basil Live Plants with Miracle-Gro Pour & Feed Singles Ready-to-Use Plant Food 4-Pack Great for Containers Raised Beds and In-Ground Gardens 19.3 oz.
Bonnie Plants$30.1612 rev
Bonnie Plants Sweet Basil Live Plant 1 Gal. 2-Pack
Bonnie Plants$22.9211 rev
HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)
HOME GROWN$6.6933,625 rev
Live Sweet Thai Basil Plant in a 4 Pot - Ocimum Tenuiflorum Culinary Delight for Home Garden and Kitchen - Green Aromatic Perennial Foliage Ready to Plant - Easy to Care (1)
AUGUST BREEZE FARM$14.518 rev
HOME GROWN Non GMO Genovese Basil Seeds Pack 1 750+ High Germination Heirloom Seeds (Ocimum basilicum) Herb Seeds for Planting Indoor & Outdoor Gardening for Culinary Use
HOME GROWN$6.7633,625 rev
Trending
90-day click momentumBonnie Plants Sweet Basil Live Plants with Miracle-Gro Pour & Feed Singles Ready-to-Use Plant Food 4-Pack Great for Containers Raised Beds and In-Ground Gardens 19.3 oz.
Bonnie Plants$30.162.7★
Bonnie Plants Sweet Basil Live Plant 1 Gal. 2-Pack
Bonnie Plants$22.923.5★
Live Sweet Thai Basil Plant in a 4 Pot - Ocimum Tenuiflorum Culinary Delight for Home Garden and Kitchen - Green Aromatic Perennial Foliage Ready to Plant - Easy to Care (1)
AUGUST BREEZE FARM$14.514.2★
4 Sweet Basil Plants Live Large Leaf Basil Plants Basil Herb Plant Indoors Outdoors
ELLA'S HOMES$29.833.6★
Bonnie Plants Sweet Basil Live Herb Plants - 4 Pack Warm Season Annual Italian & Asian Dishes
Bonnie Plants$19.583.8★
What buyers say about basil plant
What buyers praise and complain about, mined from review topics.What buyers love
“they are GROWING”
“Good quality plants”
“Fresh and tasty”
“As advertised”
“Smells amazing”
“Very good value for money”
“appropriately sized for their pots”
“The flavor was good”
“they survived”
“Strong Germination & Fast Starts”
What buyers complain about
“No sprouts”
“needed to dry out”
“Poor quality”
“larger than what I thought they would be”
“Died immediately”
“Moldy and gross”
“Its a waste of money”
“Three can't quickly in the mail, as described”
“Black”
“Bugs had obviously eaten all the seeds”
Top return reasons
Common questions
- Is basil plant profitable to sell on Amazon United States?
- The niche generates $223K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the basil plant niche?
- 15 brands and 498 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in basil plant?
- Top complaints mined from reviews: Plant Growth, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for basil plant peak?
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the basil plant niche?
- Listings span $2.14–$30.16; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 5,253 reviews — the moat a new listing must climb.