Is backyard bbq profitable to sell on Amazon United States?

The niche generates $186K/yr across 94 tracked products. 24 of 29 products launched in the last 360 days are still selling. 90-day search growth is +84.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the backyard bbq niche?

43 brands and 617 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in backyard bbq?

Top complaints mined from reviews: Grilling, Assembly/Installation, Quality-Overall. The return rate is 1.4%.

What does it cost to enter the backyard bbq niche?

Listings span $3.79–$4843.33; the average listing price is $329.66 (sweet spot $15–$100). The average incumbent carries 1,208 reviews — the moat a new listing must climb.

backyard bbq

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Great+84.8%

90-day search growth — must beat 0% to launch

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,208.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 47K searches

Avg price

Okay$329.66

avg listing price — sweet spot $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$3.79–$4843.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, backyard bbq is a $186K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

backyard bbq market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $82K–$165K; units × avg price
Conversion rate: 1.2%
Avg BSR: #130
Page quality: 0%
Prime: 64%
Sponsored: 100%
Out of stock: 9.2%
Avg brand age: 38 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

617

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

18%

Top 20: 45%

Open market

43%

Nexgrill19%
Royal Gourmet11%
Electactic10%
Monument Grills6%
Kenmore6%
THERMORA5%

Top backyard bbq search terms

backyard bbq11K/yr +367.8%0.4% conv.
kitchenaid gas grill8K/yr +73.9%0.2% conv.
4 burner gas grill clearance6K/yr +29.5%0.1% conv.
gas grill with searing burner6K/yr +33.7%0.3% conv.
nexgrill gas grill5K/yr +71.3%0.5% conv.
3 burner propane gas grill7K/yr -31.4%1.1% conv.
stainless steel grills4K/yr +70.5%0.3% conv.

All search terms

Top backyard bbq products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nexgrill Deluxe 2-Burner Gas Grill with 401 SQ In Grate 28000 BTUs Stainless Steel Control Panel & Foldable Side Table Propane BBQ Grill for Outdoor Cooking Patios Backyards and More - 720-0864R

Nexgrill$280.794.4★352 rev

4 Burners Propane Gas Outdoor Grill 50 000 BTU 553 Sq.in Searing Burner Side Burner Porcelain-Enameled Grates BBQ Grill Stainless Steel Propane Grill Patio Garden Family Party Barbecues

THERMORA$345.134.4★16 rev

34 000 BTU 3-Burner Propane Gas Grill with Side Burner All Stainless Steel BBQ Grill Cast Iron Grates & Portable Cart with WheelsOutdoor Barbecue Grill for Backyard Patio Camping (G31 PRO)

Electactic$240.994.2★262 rev

Nexgrill 4-Burner Propane Gas Grill in Stainless Steel with Side Burner 60000BTUs 626 sq. in. Cooking Space Perfect for Outdoor Cooking & Grilling Patios BBQ Backyards Silver 720-0830H

Nexgrill$387.374.1★79 rev

Royal Gourmet SG6002R 6-Burner Propane Grill with Sear Burner and Side Burner Stainless Steel Cabinet Style Gas Grill with 71 000 BTU Output for Outdoor Patio Garden Picnic Backyard Cooking Silver

Royal Gourmet$410.454.1★366 rev

Newest

by launch date

MFSTUDIO Santa Maria Grill Charcoal & Wood BBQ Grill with Adjustable Height & Dual Porcelain-Enameled Charcoal Trays Large Outdoor Open Fire Grill for Backyard 666 SQ.IN. Cooking Area

MFSTUDIO$456.052 rev

3mo ago

3-Burner Propane Gas Grill with Side Burner 34 000 BTU Stainless Steel BBQ Grill Heavy-Duty Porcelain-Enameled Grates for Patio and Outdoor Cooking

Electactic$228.71162 rev

4mo ago

4 Burners Propane Gas Outdoor Grill 50 000 BTU 553 Sq.in Searing Burner Side Burner Porcelain-Enameled Grates BBQ Grill Stainless Steel Propane Grill Patio Garden Family Party Barbecues

THERMORA$345.1316 rev

6mo ago

GRILL DEPOTS 4 Burner Propane Gas Grill Portable BBQ Grill with Cast Iron Grate & Griddle Pan Folding Side Table for Camping Backyard 40000 BTU Easy-Clean Outdoor Cooking

GRILL DEPOTS$164.25118 rev

9mo ago

34 000 BTU 3-Burner Propane Gas Grill with Side Burner All Stainless Steel BBQ Grill Cast Iron Grates & Portable Cart with WheelsOutdoor Barbecue Grill for Backyard Patio Camping (G31 PRO)

Electactic$240.99262 rev

10mo ago

What buyers say about backyard bbq

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling30%

“Great camping grill”

Assembly/Installation12%

“Pretty easy to assemble”

Quality-Overall8%

“Excellent product”

Value For Money8%

“Definitely worth every penny”

Size-Overall4%

“Big enough”

Ease Of Use3%

“Ease of use”

Heating3%

“consistent heat distribution”

Ease Of Cleaning3%

“cleanup is straightforward”

Advertised Vs Actual Product2%

“AS EXPECTED”

Instructions/User Manual/Troubleshooting2%

“instructions were good”

What buyers complain about

Grilling16%

“Cheap Grill”

Assembly/Installation11%

“extremely difficult to put together”

Quality-Overall10%

“Extremely low quality”

Size-Overall7%

“It's small”

Instructions/User Manual/Troubleshooting3%

“The instructions are horrible”

Heating3%

“Dont heat properly”

Strength3%

“Flimsy”

Durability2%

“Doesnt last”

Rusts/Corrodes2%

“Started rusting 2 months after we got it”

Value For Money2%

“is not worth that price”

Top return reasons

Size-Overall30%

Grilling22%

Quality-Overall5%

Material Quality5%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Value For Money3%

Functionality-Overall3%

Thin3%

Strength2%

Common questions

Is backyard bbq profitable to sell on Amazon United States?: The niche generates $186K/yr across 94 tracked products. 24 of 29 products launched in the last 360 days are still selling. 90-day search growth is +84.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the backyard bbq niche?: 43 brands and 617 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in backyard bbq?: Top complaints mined from reviews: Grilling, Assembly/Installation, Quality-Overall. The return rate is 1.4%.
What does it cost to enter the backyard bbq niche?: Listings span $3.79–$4843.33; the average listing price is $329.66 (sweet spot $15–$100). The average incumbent carries 1,208 reviews — the moat a new listing must climb.