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Backyard Bbq

Backyard Bbq shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 56

Market size 37Growth 85Conversion 15Competition 95Returns 87Price range 2Avg price 26Brand share 83Review moat 57Quality gap 82
This niche Category average · 8,839 niches

Is Backyard Bbq profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Backyard Bbq is a $186K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 64/100.

Backyard Bbq: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +84.8% over the last 90 days and 1.2% of searches end in a purchase.

$186K

revenue / yr

Units sold / yr500
Search volume / yr+84.8%47K
Conversion rate1.2%
Avg price$329.66

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers43 · 617
Top-5 product click share18%
Open market48%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 94 products

Sponsored placement100%
New entrants (1y)29· 24 succeeded
Avg rating4.2★
Avg reviews1,208

Top Backyard Bbq products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

617

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

18%

Top 20: 45%

Open market

43%

  • Nexgrill19%
  • Royal Gourmet11%
  • Electactic10%
  • Monument Grills6%
  • Kenmore6%
  • THERMORA5%

Top Backyard Bbq search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backyard bbq11K/yr
  • kitchenaid gas grill8K/yr
  • 4 burner gas grill clearance6K/yr
  • gas grill with searing burner6K/yr
  • nexgrill gas grill5K/yr
  • 3 burner propane gas grill7K/yr
  • stainless steel grills4K/yr

What reviews say buyers love and hate about Backyard Bbq

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Grilling30%

Great camping grill

Assembly/Installation12%

Pretty easy to assemble

Quality-Overall8%

Excellent product

Value For Money8%

Definitely worth every penny

Size-Overall4%

Big enough

What buyers complain about

61% of reviews
Grilling16%

Cheap Grill

Assembly/Installation11%

extremely difficult to put together

Quality-Overall10%

Extremely low quality

Size-Overall7%

It's small

Instructions/User Manual/Troubleshooting3%

The instructions are horrible

Backyard Bbq return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Grilling
22%
3Quality-Overall
5%
4Material Quality
5%
5Advertised Vs Actual Product
5%

Common Backyard Bbq questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backyard Bbq 64/100 on Amazon United States — Worth a look. The niche generates $186K/yr across 94 tracked products. 24 of 29 products launched in the last 360 days are still selling. Search demand moved +84.8% over the last 90 days.
Backyard Bbq buyers on Amazon United States complain most about Grilling, Assembly/Installation, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.4%.