Backpack Cooler
PassBackpack Cooler scores 68 out of 100, a Pass. Shoppers spend an estimated $6.6M a year here, search demand grew +106.5% this quarter, and an estimated 3.1% of orders come back.
- Flapen Score
- 68 / 100Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 5668
- Market size
- $6.6M/yr5.4M searches / yr
- 90-day growth
- +106.5%search demand this quarter
- Competition
- 36%top-5 click share · 33 brands · 82 sellers
Flapen Score
Backpack Cooler against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Backpack Cooler is stronger. Inside it, weaker.
Market
The Backpack Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Backpack Cooler 5.4M times last year and spent an estimated $6.6M. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +106.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.
- Searches, last 12 months
- 5.4M
- Growth, 90 days vs prior 90
- +106.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $6.6Ma year
- Peak month
- July3.8× the quietest month
- Top search term
- backpack cooler2.0M searches a year
02 · Price
A sale here is worth $68.44.
Listings sell for $68.44 on average, from $16.50 to $321.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $68.44 that is $86K to $103K a year per listing.
- Average price
- $68.44inside the $15 to $100 sweet spot
- Price range
- $16.50–$321.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $86K–$103K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #118 within Picnic Baskets, Tables & Accessories. It carries 1,681 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 4.3%
- Average rank
- #118in Picnic Baskets, Tables & Accessories
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,681per listing
- Listings tracked
- 61
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Backpack Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SPARTER Backpack Cooler Insulated Leak Proof 33 Cans 2 Insulated Compartments Thermal Bag Portable Lightweight Beach Travel Camping Lunch Backpack for Men and Women
- Price
- $31.61
- Rating
- 4.5/5
- Reviews
- 10,743
- Age
- 4y ago
Hulongo Large Waterproof Insulated Cooler Backpack for Men & Women Leak Proof Cooler Backpack for Camping Beach Fishing Picnic Travel Outdoor 30L 48Cans
- Price
- $36.36
- Rating
- 4.4/5
- Reviews
- 2,087
- Age
- 3y ago
MIYCOO Cooler Backpack - 40 Cans Insulated Backpack Cooler for Men & Women Portable 2 Leak Proof Compartments Coolers Bag for Beach Travel Picnic Lunch Hiking BBQ Camping Black 28L
- Price
- $26.82
- Rating
- 4.5/5
- Reviews
- 2,100
- Age
- 2y ago
Camping 30 Cans Soft Backpack Coolers Insulated Leak Proof Travel Waterproof Lunch Picnic Beach Work Trip Drink Beverage Beer Thermal Bag Black
- Price
- $17.55
- Rating
- 4.4/5
- Reviews
- 2,928
- Age
- 3y ago
Maelstrom 35 Can Insulated Cooler Backpack Leakproof Soft Lunch Ice Bag
- Price
- $33.35
- Rating
- 4.6/5
- Reviews
- 5,618
- Age
- 4y ago
Trending
estimated 90-day click momentum
YETI Hopper M20 Backpack Soft Sided Cooler with MagShield Access Cherry Blossom
- Price
- $256.63
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 1y ago
Stanley All Day Madeleine Midi Backpack Soft Cooler 14.8 Quarts | 20 Can Cooler with Handle and Shoulder Straps | Stays Cold for a Day | Insulated Travel Bag with Zipper | BPA-Free | Cream
- Price
- $77.96
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 2y ago
YETI Hopper M12 Backpack Soft Sided Cooler with MagShield Access Cherry Blossom
- Price
- $221.43
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 1y ago
VS VOGSHOW Insulated Double Deck Cooler Backpack for Men Women 36 Cans Large Leakproof Cooler Bag for Camping Hiking Picnic Fishing Beach Travel
- Price
- $34.75
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 1y ago
YETI Hopper M20 Backpack Soft Sided Cooler with MagShield Access Sandstone Pink
- Price
- $242.75
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 1y ago
Newest
by launch dateYETI Hopper M12 Backpack Soft Sided Cooler with MagShield Access Cherry Blossom
- Price
- $221.43
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 1y ago
YETI Hopper M20 Backpack Soft Sided Cooler with MagShield Access Cherry Blossom
- Price
- $256.63
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 1y ago
VS VOGSHOW Insulated Double Deck Cooler Backpack for Men Women 36 Cans Large Leakproof Cooler Bag for Camping Hiking Picnic Fishing Beach Travel
- Price
- $34.75
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 1y ago
TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Black
- Price
- $27.96
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago
Stanley All Day Madeleine Mini Backpack Soft Cooler 14 Quarts | 20 Can Cooler with Handle and Shoulder Straps | Stays Cold for Hours | Insulated Travel Bag with Zipper | BPA-Free | Cream
- Price
- $113.69
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
33 falling
Sellers
82
Est. top-5 brand share
50%
Top 20: 90%
Est. top-5 click share
36%
Top 20: 68%
Open market
45%
- Maelstrom12%
- SPARTER11%
- YETI11%
- Hulongo9%
- MIYCOO8%
- TOURIT5%
Demand
Backpack Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×
Search terms
Top Backpack Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backpack cooler2.0M/yr
- cooler backpack1.6M/yr
- yeti backpack cooler333K/yr
- backpack coolers insulated leak proof211K/yr
- rtic backpack cooler180K/yr
- cooler backpack insulated waterproof167K/yr
- back pack cooler123K/yr
- insulated backpack147K/yr
- yeti cooler backpack97K/yr
- insulated backpack cooler82K/yr
Reviews and returns
What reviews say buyers love and hate about Backpack Cooler
We read the reviews and the return reasons for every product selling here.
“It leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backpack Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data