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B52

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -3.9% this quarter, so B52 is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$361K/yr213K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
33%top-5 click share · 18 brands · 91 sellers

Flapen Score

B52 against its category

The dotted line is the Patio, Lawn & Garden average. Past it, B52 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B52 market on Amazon at a glance

Shoppers on Amazon United States searched for B52 213K times last year and spent an estimated $361K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
3.2%
Market size, estimated
$361Ka year
Peak month
April1.7× the quietest month
Top search term
advanced nutrients122K searches a year

02 · Price

A sale here is worth $52.88.

Listings sell for $52.88 on average, from $17.63 to $270.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $52.88 that is $5K to $13K a year per listing.

Average price
$52.88inside the $15 to $100 sweet spot
Price range
$17.63–$270.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,309 within Soils, Mulches & Planting Media. It carries 1,210 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
80%
Out of stock, average day
5.5%
Average rank
#1,309in Soils, Mulches & Planting Media
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,210per listing
Listings tracked
44

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top B52 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

91

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

12%

  • Brand 174%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (12 brands, 12%)

Demand

B52 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top B52 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advanced nutrients122K/yr
  • b52 bomber model7K/yr
  • advanced nutrients ph perfect7K/yr
  • b5211K/yr
  • b-528K/yr
  • advance nutrients6K/yr
  • b52 advanced nutrients9K/yr
  • advanced nutrients grow3K/yr
  • b52 model4K/yr
  • b52 bomber10K/yr

Reviews and returns

What reviews say buyers love and hate about B52

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Plant Growth”
18%of negative reviews mention “Leak-Proof”
0.4%of orders come back
“One bottle also came with a bottle leaking”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common B52 questions

Answered from the same tracked data.