b&b charcoal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$42.87avg listing price — sweet spot $15–$100
Price range
Great$10.68–$97.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+86.3%90-day search growth — must beat 0% to launch
Review moat
Good844.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 51K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b&b charcoal is a $28K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
b&b charcoal market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 29%
- Out of stock
- 15.0%
- Avg brand age
- 63 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- B&B Charcoal91%
- B&b; Charcoal4%
- Kamado Joe3%
- Kingsford2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +86.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Top b&b charcoal search terms
- b&b charcoal27K/yr
- b and b charcoal8K/yr
- b&b charcoal briquettes7K/yr
- b&b lump charcoal5K/yr
- b & b charcoal3K/yr
Top b&b charcoal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
B&B Charcoal Slow Burning Oak Charcoal Briquettes with All Natural Smoky Flavoring for Grills Barbecues and Pitmaster Competitions 17.6 Pounds - Set of 2
B&B Charcoal$97.654.4★34 rev
B&B Charcoal Oak Lump Charcoal 4540 GR - Set of 2
B&B Charcoal$56.844.8★13 rev
B&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (20lb Oak + Firelights)
B&B Charcoal$45.074.7★4 rev
B&B Charcoal 8.8lb Briquets Competition Oak & Hickory with 24 Firelighting Squares
B&B Charcoal$32.643.6★8 rev
B&B Charcoal Signature Long Burning Smoking Hickory Lump Charcoal with All Natural Material for Grills and Barbecues 8 Pounds
B&B Charcoal$18.114.4★107 rev
Newest
by launch dateB&B Charcoal 8.8lb Briquets Competition Oak & Hickory with 24 Firelighting Squares
B&B Charcoal$32.648 rev
B&B Charcoal 8.8lb Briquets Competition Oak & Hickory with 24 Firelighting Squares (3 Pack + 24 Pack Firelight Squares)
B&B Charcoal$56.878 rev
B&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (20lb Oak + Firelights)
B&B Charcoal$45.074 rev
B&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (24lb Premium XL + Firelights)
B&B Charcoal$49.901 rev
B&B Charcoal Oak Lump Charcoal 4540 GR - Set of 2
B&B Charcoal$56.8413 rev
Trending
90-day click momentumB&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (24lb Premium XL + Firelights)
B&B Charcoal$49.905.0★
B&B Charcoal Oak Lump Charcoal 4540 GR - Set of 2
B&B Charcoal$56.844.8★
B&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (20lb Oak + Firelights)
B&B Charcoal$45.074.7★
Kamado Joe Big Block XL Premium 100% All-Natural Hardwood Lump Charcoal Reusable Up to Three Times and 18-Hour Burn Times 1-Pack 20LBS Model KJ-CHAR
Kamado Joe$29.494.5★
B&B Charcoal 8.8lb Briquets Competition Oak & Hickory with 24 Firelighting Squares
B&B Charcoal$32.643.6★
What buyers say about b&b charcoal
What buyers praise and complain about, mined from review topics.What buyers love
“Good smoke quality as always”
“Best value for the money”
“As advertised”
“Great for grilling”
“They burn CLEAN from the start with a steady consistent heat”
“Order was fine”
“Easy”
“Chunks are just the right size”
“Burns nice slow and clean”
“Great smoke flavor — perfect for brisket”
What buyers complain about
“They catch fire when you douse them in flammable liquid”
“I used these in my husband's car that had a leak. water”
“Very messy cleanup”
“Big and lumpy”
“I wouldnt say its the best”
“These are HEAVY and VERY DENSE”
“Not as hot as true lump charcoal”
Top return reasons
Common questions
- Is b&b charcoal profitable to sell on Amazon United States?
- The niche generates $28K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +86.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the b&b charcoal niche?
- 4 brands and 96 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in b&b charcoal?
- Top complaints mined from reviews: Flammable, Leak-Proof, Ease Of Cleaning. The return rate is 0.4%.
- When does demand for b&b charcoal peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the b&b charcoal niche?
- Listings span $10.68–$97.65; the average listing price is $42.87 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.