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Azomite

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 95% of clicks, so Azomite is a Maybe.

Flapen Score
52
52 / 100
Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 56
Market size
$416K/yr125K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
70%top-5 click share · 7 brands · 21 sellers

Flapen Score

Azomite against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Azomite is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azomite market on Amazon at a glance

Shoppers on Amazon United States searched for Azomite 125K times last year and spent an estimated $416K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
9.4%
Market size, estimated
$416Ka year
Peak month
April3.3× the quietest month
Top search term
azomite79K searches a year

02 · Price

A sale here is worth $35.40.

Listings sell for $35.40 on average, from $9.79 to $81.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $35.40 that is $18K to $27K a year per listing.

Average price
$35.40inside the $15 to $100 sweet spot
Price range
$9.79–$81.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$18K–$27K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,453 within Soils, Mulches & Planting Media. It carries 641 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
64%
Out of stock, average day
6.9%
Average rank
#1,453in Soils, Mulches & Planting Media
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
641per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Azomite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Brand 141%
  • Brand 237%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Azomite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Azomite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azomite79K/yr
  • azomite trace mineral fertilizer21K/yr
  • azomite fertilizer7K/yr
  • azomite for gardening2K/yr
  • azomite organic fertilizer12K/yr
  • azomite rock dust4K/yr

Reviews and returns

What reviews say buyers love and hate about Azomite

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Plant Growth”
33%of negative reviews mention “Value For Money”
0.2%of orders come back
“a bit pricey by the box price”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Azomite questions

Answered from the same tracked data.