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Azolla

Fail

Demand is soft, at -48.3% this quarter, so Azolla is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$67K/yr125K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
75%top-5 click share · 10 brands · 17 sellers

Flapen Score

Azolla against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Azolla is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azolla market on Amazon at a glance

Shoppers on Amazon United States searched for Azolla 125K times last year and spent an estimated $67K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
3.3%
Market size, estimated
$67Ka year
Top search term
azolla42K searches a year

02 · Price

A sale here is worth $16.29.

Listings sell for $16.29 on average, from $8.80 to $30.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.29 that is $4K to $8K a year per listing.

Average price
$16.29inside the $15 to $100 sweet spot
Price range
$8.80–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #2,579 within Aquatic Plants. It carries 862 reviews at 3.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
14%
Out of stock, average day
23.8%
Average rank
#2,579in Aquatic Plants
Average rating
3.05 starsAmazon United States average 4.42 stars
Average reviews
862per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Azolla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Azolla search demand

Weekly searches over the year. Pick a range.

13K8KMar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Azolla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azolla42K/yr
  • azolla water plant23K/yr
  • azolla seeds26K/yr
  • azolla water plant for chickens5K/yr
  • azola aquatic plant seeds5K/yr
  • azolla seeds for planting6K/yr
  • azolla plants live4K/yr
  • azolla plant4K/yr
  • azola3K/yr
  • azola aquatic plant3K/yr

Reviews and returns

What reviews say buyers love and hate about Azolla

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Plant Growth”
31%of negative reviews mention “Plant Growth”
0.2%of orders come back
“Never grew”
A buyer, on “Plant Growth”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Azolla questions

Answered from the same tracked data.