azolla
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Price range
Good$8.80–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good861.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 125K searches
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, azolla is a $67K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
azolla market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #2,579
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 57%
- Out of stock
- 23.8%
- Avg brand age
- 53 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Vamsha Nature Care33%
- Generic20%
- AquaPlants16%
- Awesome Aquatic11%
- Quinn's Fins8%
- cisma4%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 17 weeks — -48.3% search growth over the last 90 days.Top azolla search terms
- azolla42K/yr
- azolla water plant23K/yr
- azolla seeds26K/yr
- azolla water plant for chickens5K/yr
- azola aquatic plant seeds5K/yr
- azolla seeds for planting6K/yr
- azolla plants live4K/yr
- azolla plant4K/yr
- azola3K/yr
- azola aquatic plant3K/yr
Top azolla products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vamsha Nature Care Azolla plant - Azolla caroliniana for Cultivation & Feeding 10+ Live Plants
Vamsha Nature Care$12.852.9★195 rev
Azolla filiculoides (Water Velvet) - Live Aquarium Plant
AquaPlants$16.822.1★99 rev
Azolla Fairy Moss Water Plant Aquatic (1 2x2)
Generic$8.801.9★17 rev
1000 Live Duckweed Plants LEMNA Minor
Quinn's Fins$11.543.3★1,676 rev
Azolla caroliniana 25 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides
Awesome Aquatic$13.702.8★11 rev
Newest
by launch date
AUROLA Workout Tops for Women Short Sleeve Gym Shirts Seamless Slim Fit Zip Up Yoga Jacket Crop Top Dark Grey M
AUROLA$30.1123 rev
Azolla caroliniana 25 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides
Awesome Aquatic$13.7011 rev
Azolla caroliniana 10 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides
Awesome Aquatic$10.539 rev
60+ Live Giant Duckweed Plants Spirodela Polyrhiza Floating Plants for Pond Aquarium
Generic$12.4690 rev
SubstrateSource Live Plants - Azolla Caroliniana Mosquito Fern Floating Aquarium Plant Green Floating Plant for Freshwater Aquariums Ponds - 1 Cup
SubstrateSource$10.0412 rev
Trending
90-day click momentumAUROLA Workout Tops for Women Short Sleeve Gym Shirts Seamless Slim Fit Zip Up Yoga Jacket Crop Top Dark Grey M
AUROLA$30.113.9★
Womens High Waisted Bathing Suits Flounce Halter Tankini Top Bikini Bottoms Tummy Control Modest Swimwear Two Piece Swimsuits Green Gold S
Adisputent$30.394.4★
Live Aquatic Plants - Azolla Filiculoides Freshwater with Duckweed Mix for Koi Ponds Aquariums - Approx. 200 Mixed Plants
Bugs and More Store$19.980.0★
60+ Live Giant Duckweed Plants Spirodela Polyrhiza Floating Plants for Pond Aquarium
Generic$12.463.7★
Azolla caroliniana 10 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides
Awesome Aquatic$10.532.9★
What buyers say about azolla
What buyers praise and complain about, mined from review topics.What buyers love
“Very healthy plants”
“its as advertised”
“Top quality”
“Very pretty”
“the seller sold at a fair price”
“it was so light”
“Crystal clear water”
“Grew well in still water”
“earthy smell just as they should”
“great instructions thank you”
What buyers complain about
“Never grew”
“Died in three weeks”
“Total price gouge”
“Plants are tiny”
“Followed the directions, they died”
“The description and pictures are inaccurate”
“Nothing grew”
“I felt sort of weird about something I saw in the bag, added water, HAD SO MANY detritus worms”
“toxic smelling. Im assuming dead”
“Trash”
Top return reasons
Common questions
- Is azolla profitable to sell on Amazon United States?
- The niche generates $67K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the azolla niche?
- 10 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in azolla?
- Top complaints mined from reviews: Plant Growth, Durability, Value For Money. The return rate is 0.2%.
- What does it cost to enter the azolla niche?
- Listings span $8.80–$30.39; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.