Axe Handle

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

1.8%

Market size, estimated

$81Ka year

Peak month

January1.5× the quietest month

Top search term

axe handle83K searches a year

Listings sell for $26.76 on average, from $8.88 to $48.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.76 that is $0 to $3K a year per listing.

Average price

$26.76inside the $15 to $100 sweet spot

Price range

$8.88–$48.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.5%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #2,456 within Hand Tools. It carries 109 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

72%

Out of stock, average day

16.6%

Average rank

#2,456in Hand Tools

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

109per listing

Listings tracked

29

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months