Awning
Awning clears our launch bar: a $1.9M/yr market growing +67.8% this quarter with returns at 3.7%.
Flapen Score
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Is Awning profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Awning is a $1.9M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 65/100.
Awning: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +67.8% over the last 90 days and 0.3% of searches end in a purchase.
$1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 80 products
Top Awning products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AECOJOY 1310 Patio Awning Retractable Awning Sun Shade Awning Cover Outdoor Patio Canopy Sunsetter Deck Awnings with Manual Crank Handle Beige
- Price
- $201.34
- Rating
- 4.0/5
- Reviews
- 1,451
- Age
- 3y ago
U-MAX Retractable Awning 10x8 Manual Awnings for Patio Sun Shade Shelter Water-Resistant Polyester Cover Outdoor Door Window Awning with Crank Handle for Deck Home Backyard Balcony Beige
- Price
- $156.24
- Rating
- 4.0/5
- Reviews
- 299
- Age
- 2y ago
SUNNY GUARD Sun Shade Sail 10 x 13 Rectangle Sand UV Block Sunshade for Backyard Yard Deck Patio Garden Outdoor Activities and Facility(We Make Custom Size)
- Price
- $28.11
- Rating
- 4.6/5
- Reviews
- 12,830
- Age
- 2y ago
VINGLI Window Awning Door Canopy Exterior 40 x 80 Awnings for Doors Polycarbonate Cover Patio Door Awning Rain Snow Sunlight Protection Hollow Sheet (Brown Board & Black Bracket)
- Price
- $56.57
- Rating
- 4.2/5
- Reviews
- 4,568
- Age
- 5y ago
VEVOR Manual Retractable Awning 12 x 10 ft Outdoor Patio Awning Retractable Sun Shade Patio Door Window Water-Resistant Polyester Awning Sunshade Shelter with Crank Handle for Balcony Backyard
- Price
- $188.95
- Rating
- 4.1/5
- Reviews
- 370
- Age
- 1y ago
Trending
90-day click momentum
13 x 10 Awning for Patio Sunsetter Retractable Awning Waterproof Cover Outdoor Patio Canopy Sun Shade with Manual Crank Handle Porch Shades for Outdoor House Deck Gray
- Price
- $187.23
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2mo ago
HOMEDEMO 10x8 Retractable Awning for Patio Manual Awnings Sunshade Shelter Crank Handle UV & Water-Resistant Polyester Cover and Aluminum Frame for Balcony Yard Outdoor Deck Beige
- Price
- $181.91
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 5mo ago
HOMEDEMO Manual Retractable Awning 79 W x 118 H Retractable Side Bar 47-59 Outdoor Patio Awnings Height Adjustable 82-118 NO Drilling Awings for Backyard Garden Porch Outside Carbon Gray
- Price
- $122.32
- Rating
- 4.2/5
- Reviews
- 898
- Age
- 8mo ago
Outsunny 13 x 8 Retractable Awning Patio Awnings Sunshade Shelter w/Manual Crank Handle UV & Water-Resistant Fabric and Aluminum Frame for Deck Balcony Yard Beige
- Price
- $208.56
- Rating
- 4.2/5
- Reviews
- 2,783
- Age
- 9y ago
Outsunny 10 x 8 Retractable Awning Patio Awnings Sunshade Shelter w/Manual Crank Handle UV & Water-Resistant Fabric and Aluminum Frame for Deck Balcony Yard Beige
- Price
- $175.18
- Rating
- 4.2/5
- Reviews
- 2,783
- Age
- 9y ago
Newest
by launch date13 x 10 Awning for Patio Sunsetter Retractable Awning Waterproof Cover Outdoor Patio Canopy Sun Shade with Manual Crank Handle Porch Shades for Outdoor House Deck Gray
- Price
- $187.23
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2mo ago
HOMEDEMO 10x8 Retractable Awning for Patio Manual Awnings Sunshade Shelter Crank Handle UV & Water-Resistant Polyester Cover and Aluminum Frame for Balcony Yard Outdoor Deck Beige
- Price
- $181.91
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 5mo ago
VEVOR Awnings for Door Entrance 38 x 40 Window Door Awning Canopy Exterior with Drainage & ABS Bracket Polycarbonate Cover Patio Door Awnings for Sun UV Rain Snow ProtectionBrown
- Price
- $42.15
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 6mo ago
AECOJOY 2010 Retractable Awning Sun Shade Patio Awning Cover Outdoor Patio Canopy Sunsetter Deck Awnings with Manual Crank Handle Grey
- Price
- $358.56
- Rating
- 4.0/5
- Reviews
- 1,451
- Age
- 6mo ago
HOMEDEMO Manual Retractable Awning 79 W x 118 H Retractable Side Bar 47-59 Outdoor Patio Awnings Height Adjustable 82-118 NO Drilling Awings for Backyard Garden Porch Outside Carbon Gray
- Price
- $122.32
- Rating
- 4.2/5
- Reviews
- 898
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
41 falling
Sellers
53
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
30%
Top 20: 62%
Open market
45%
- VEVOR12%
- VINGLI11%
- AECOJOY10%
- HOMEDEMO9%
- U-MAX7%
- SUNNY GUARD6%
Awning demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×
Top Awning search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- awnings for outside458K/yr
- retractable awning401K/yr
- awning453K/yr
- toldos para patio exterior277K/yr
- retractable awnings for patio161K/yr
- awnings for patio195K/yr
- door awning140K/yr
- patio awning103K/yr
- window awning94K/yr
- carpa para patio94K/yr
What reviews say buyers love and hate about Awning
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“A great product to buy”
“Easy to put together”
“Worth every penny”
“good direct sun protection”
“It is durable”
What buyers complain about
70% of reviews“Assembly Challenging”
“Cheap quality”
“Broke in the first use”
“Poor instructions”
“Flimsy”
Awning return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Awning questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
