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Awning

Pass

Awning scores 65 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +67.8% this quarter, and an estimated 3.7% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$1.9M/yr3.0M searches / yr
90-day growth
+67.8%search demand this quarter
Competition
30%top-5 click share · 41 brands · 53 sellers

Flapen Score

Awning against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Awning is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Awning market on Amazon at a glance

Shoppers on Amazon United States searched for Awning 3.0M times last year and spent an estimated $1.9M. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+67.8%
Conversion, latest week
0.3%
Market size, estimated
$1.9Ma year
Peak month
June3.2× the quietest month
Top search term
awnings for outside458K searches a year

02 · Price

A sale here is worth $192.89.

Listings sell for $192.89 on average, from $18.13 to $1977.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $192.89 that is $19K to $48K a year per listing.

Average price
$192.89above the $15 to $100 sweet spot
Price range
$18.13–$1977.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$19K–$48K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #55 within Umbrellas & Shade. It carries 1,313 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
49%
Out of stock, average day
14.1%
Average rank
#55in Umbrellas & Shade
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,313per listing
Listings tracked
80

04 · Newcomers

17 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
17Amazon's first-year sales bar
Average brand age
34 months

Products

Top Awning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

53

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

30%

Top 20: 62%

Open market

45%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Awning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Awning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • awnings for outside458K/yr
  • retractable awning401K/yr
  • awning453K/yr
  • toldos para patio exterior277K/yr
  • retractable awnings for patio161K/yr
  • awnings for patio195K/yr
  • door awning140K/yr
  • patio awning103K/yr
  • window awning94K/yr
  • carpa para patio94K/yr

Reviews and returns

What reviews say buyers love and hate about Awning

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Assembly/Installation”
3.7%of orders come back
“Assembly Challenging”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Awning questions

Answered from the same tracked data.