Awning
PassAwning scores 65 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +67.8% this quarter, and an estimated 3.7% of orders come back.
- Flapen Score
- 65 / 100Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 5665
- Market size
- $1.9M/yr3.0M searches / yr
- 90-day growth
- +67.8%search demand this quarter
- Competition
- 30%top-5 click share · 41 brands · 53 sellers
Flapen Score
Awning against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Awning is stronger. Inside it, weaker.
Market
The Awning market on Amazon at a glance
Shoppers on Amazon United States searched for Awning 3.0M times last year and spent an estimated $1.9M. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +67.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $1.9Ma year
- Peak month
- June3.2× the quietest month
- Top search term
- awnings for outside458K searches a year
02 · Price
A sale here is worth $192.89.
Listings sell for $192.89 on average, from $18.13 to $1977.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $192.89 that is $19K to $48K a year per listing.
- Average price
- $192.89above the $15 to $100 sweet spot
- Price range
- $18.13–$1977.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $19K–$48K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #55 within Umbrellas & Shade. It carries 1,313 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 49%
- Out of stock, average day
- 14.1%
- Average rank
- #55in Umbrellas & Shade
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 1,313per listing
- Listings tracked
- 80
04 · Newcomers
17 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Awning products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AECOJOY 1310 Patio Awning Retractable Awning Sun Shade Awning Cover Outdoor Patio Canopy Sunsetter Deck Awnings with Manual Crank Handle Beige
- Price
- $201.34
- Rating
- 4.0/5
- Reviews
- 1,451
- Age
- 3y ago

U-MAX Retractable Awning 10x8 Manual Awnings for Patio Sun Shade Shelter Water-Resistant Polyester Cover Outdoor Door Window Awning with Crank Handle for Deck Home Backyard Balcony Beige
- Price
- $156.24
- Rating
- 4.0/5
- Reviews
- 299
- Age
- 2y ago

SUNNY GUARD Sun Shade Sail 10 x 13 Rectangle Sand UV Block Sunshade for Backyard Yard Deck Patio Garden Outdoor Activities and Facility(We Make Custom Size)
- Price
- $28.11
- Rating
- 4.6/5
- Reviews
- 12,830
- Age
- 2y ago

VINGLI Window Awning Door Canopy Exterior 40 x 80 Awnings for Doors Polycarbonate Cover Patio Door Awning Rain Snow Sunlight Protection Hollow Sheet (Brown Board & Black Bracket)
- Price
- $56.57
- Rating
- 4.2/5
- Reviews
- 4,568
- Age
- 5y ago

VEVOR Manual Retractable Awning 12 x 10 ft Outdoor Patio Awning Retractable Sun Shade Patio Door Window Water-Resistant Polyester Awning Sunshade Shelter with Crank Handle for Balcony Backyard
- Price
- $188.95
- Rating
- 4.1/5
- Reviews
- 370
- Age
- 1y ago
Trending
estimated 90-day click momentum
13 x 10 Awning for Patio Sunsetter Retractable Awning Waterproof Cover Outdoor Patio Canopy Sun Shade with Manual Crank Handle Porch Shades for Outdoor House Deck Gray
- Price
- $187.23
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2mo ago

HOMEDEMO 10x8 Retractable Awning for Patio Manual Awnings Sunshade Shelter Crank Handle UV & Water-Resistant Polyester Cover and Aluminum Frame for Balcony Yard Outdoor Deck Beige
- Price
- $181.91
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 5mo ago

HOMEDEMO Manual Retractable Awning 79 W x 118 H Retractable Side Bar 47-59 Outdoor Patio Awnings Height Adjustable 82-118 NO Drilling Awings for Backyard Garden Porch Outside Carbon Gray
- Price
- $122.32
- Rating
- 4.2/5
- Reviews
- 898
- Age
- 8mo ago

Outsunny 13 x 8 Retractable Awning Patio Awnings Sunshade Shelter w/Manual Crank Handle UV & Water-Resistant Fabric and Aluminum Frame for Deck Balcony Yard Beige
- Price
- $208.56
- Rating
- 4.2/5
- Reviews
- 2,783
- Age
- 9y ago

Outsunny 10 x 8 Retractable Awning Patio Awnings Sunshade Shelter w/Manual Crank Handle UV & Water-Resistant Fabric and Aluminum Frame for Deck Balcony Yard Beige
- Price
- $175.18
- Rating
- 4.2/5
- Reviews
- 2,783
- Age
- 9y ago
Newest
by launch date
13 x 10 Awning for Patio Sunsetter Retractable Awning Waterproof Cover Outdoor Patio Canopy Sun Shade with Manual Crank Handle Porch Shades for Outdoor House Deck Gray
- Price
- $187.23
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2mo ago

HOMEDEMO 10x8 Retractable Awning for Patio Manual Awnings Sunshade Shelter Crank Handle UV & Water-Resistant Polyester Cover and Aluminum Frame for Balcony Yard Outdoor Deck Beige
- Price
- $181.91
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 5mo ago

VEVOR Awnings for Door Entrance 38 x 40 Window Door Awning Canopy Exterior with Drainage & ABS Bracket Polycarbonate Cover Patio Door Awnings for Sun UV Rain Snow ProtectionBrown
- Price
- $42.15
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 6mo ago

AECOJOY 2010 Retractable Awning Sun Shade Patio Awning Cover Outdoor Patio Canopy Sunsetter Deck Awnings with Manual Crank Handle Grey
- Price
- $358.56
- Rating
- 4.0/5
- Reviews
- 1,451
- Age
- 6mo ago

HOMEDEMO Manual Retractable Awning 79 W x 118 H Retractable Side Bar 47-59 Outdoor Patio Awnings Height Adjustable 82-118 NO Drilling Awings for Backyard Garden Porch Outside Carbon Gray
- Price
- $122.32
- Rating
- 4.2/5
- Reviews
- 898
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
53
Est. top-5 brand share
50%
Top 20: 88%
Est. top-5 click share
30%
Top 20: 62%
Open market
45%
- VEVOR12%
- VINGLI11%
- AECOJOY10%
- HOMEDEMO9%
- U-MAX7%
- SUNNY GUARD6%
Demand
Awning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×
Search terms
Top Awning search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- awnings for outside458K/yr
- retractable awning401K/yr
- awning453K/yr
- toldos para patio exterior277K/yr
- retractable awnings for patio161K/yr
- awnings for patio195K/yr
- door awning140K/yr
- patio awning103K/yr
- window awning94K/yr
- carpa para patio94K/yr
Reviews and returns
What reviews say buyers love and hate about Awning
We read the reviews and the return reasons for every product selling here.
“Assembly Challenging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Awning questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









