astroturf door mat
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.91avg listing price — sweet spot $15–$100
Price range
Good$8.51–$32.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,273.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$32K$32K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, astroturf door mat is a $32K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
astroturf door mat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$52K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #4,155
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 88%
- Out of stock
- 20.7%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
36
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
11%
- CLEAN MACHINE47%
- OLanto20%
- MAYSHINE10%
- LINLA4%
- Ottomanson3%
- BEQHAUSE3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top astroturf door mat search terms
- astroturf door mat13K/yr
- astroturf mat8K/yr
- grass door mat7K/yr
- astro turf door mats6K/yr
- turf door mat5K/yr
- artificial grass door mat4K/yr
- plastic grass mat3K/yr
- clean machine doormat3K/yr
Top astroturf door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLanto Artificial Grass Door Mat Turf Grass Front Door Mats Outdoor/Indoor Realistic Fake Grass Rug for Entrance Dog Patio Camper Home Decor 17 x 30
OLanto$14.514.3★972 rev
CLEAN MACHINE 10376912 Astroturf Dirt Trapper Doormat 23.5 x 35.5 Flair Evergreen
CLEAN MACHINE$23.514.7★1,498 rev
MAYSHINE Fake Grass for Dogs Artificial Turf Grass Indoor Outdoor Mat for Dogs Soft Blades Cesped Artificial for Patios Dog Astro Turf for Balcony Quick Clean Easy Rinse Patio Rug 29.5x17
MAYSHINE$13.854.2★2,715 rev
Clean Machine 10376910 High Traffic Astroturf Dirt Trapper Doormat 17.5 x 29.5 Sandbar
CLEAN MACHINE$17.884.7★1,961 rev
CLEAN MACHINE 10376911 Astroturf Dirt Trapper Doormat 23.5 x 35.5 Flair Flint Gray
CLEAN MACHINE$20.564.7★1,498 rev
Newest
by launch date
Clean Machine 10377095 High Traffic Astroturf Dirt Trapper Doormat 23.5 x 35.5 Brown
CLEAN MACHINE$28.801,961 rev
Ottomanson Front Door Mat for Indoors & Outdoors Artificial Grass Mat with Drainage Holes Faux Turf for RV Patio Entry & High Traffic Areas Easy to Clean and UV Fade Resistant 16 x 43
Ottomanson$8.5156 rev
Artificial Grass Mat Dog Grass Pee Pads Fake Grass Pad for Pets Potty Training Soft Grass Rug Grass Doormat with Drainage Holes Pet Turf for Indoor Outdoor Use Washable(15.7*31.5)
InwodiTeki$14.01146 rev
Oiyeefo Artificial Turf Grass Outdoor: Grass Pad for Dogs Indoor Potty Training Replacement Turf Rug for Patio Balcony Lawn Apartment Decoration Easy to Clean with Drainage Holes(18x28 inch)
Oiyeefo$13.2489 rev
CooRug Fake Grass 30 x 17 Inches Artificial Grass for Dogs Realistic Turf for Indoor Outdoor Door Mat Balcony Patio Lawn Decoration
CooRug$14.08563 rev
Trending
90-day click momentumClean Machine 10377095 High Traffic Astroturf Dirt Trapper Doormat 23.5 x 35.5 Brown
CLEAN MACHINE$28.804.7★
Artificial Grass Mat Dog Grass Pee Pads Fake Grass Pad for Pets Potty Training Soft Grass Rug Grass Doormat with Drainage Holes Pet Turf for Indoor Outdoor Use Washable(15.7*31.5)
InwodiTeki$14.014.0★
Clean Machine 10376913 Astroturf Dirt Trapper Doormat 23.5 x 35.5 Flair Earth Taupe
CLEAN MACHINE$23.044.7★
Oiyeefo Artificial Turf Grass Outdoor: Grass Pad for Dogs Indoor Potty Training Replacement Turf Rug for Patio Balcony Lawn Apartment Decoration Easy to Clean with Drainage Holes(18x28 inch)
Oiyeefo$13.244.3★
BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Charcoal
BEQHAUSE$18.284.6★
What buyers say about astroturf door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps clean too”
“Quality mat”
“Perfect Size”
“Great value”
“Exactly what I needed”
“Convenient”
“Durable material”
“Great color”
“the material is very cool”
“It's reasonably soft and flat, and the color was as expected”
What buyers complain about
“Very poor quality control for the price”
“Not as thick or prickly as i hoped”
“Not durable”
“Horribly smelly”
“flimsy”
“Personally this was not a good value for the money”
“it was not very easy to clean like stated”
“To thin”
“They are much larger than youd expect”
“This product doesn't look like the pictures and or video”
Top return reasons
Common questions
- Is astroturf door mat profitable to sell on Amazon United States?
- The niche generates $32K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the astroturf door mat niche?
- 12 brands and 36 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in astroturf door mat?
- Top complaints mined from reviews: Quality-Overall, Thickness, Durability. The return rate is 3.5%.
- When does demand for astroturf door mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the astroturf door mat niche?
- Listings span $8.51–$32.39; the average listing price is $20.91 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.