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Astroturf Door Mat

a small market ($32K/yr) — Astroturf Door Mat doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56

Market size 8Growth 47Conversion 39Competition 45Returns 44Price range 73Avg price 90Brand share 32Review moat 56Quality gap 53
This niche Category average · 8,839 niches

Is Astroturf Door Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Astroturf Door Mat is a $32K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Astroturf Door Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.3% over the last 90 days and 3.1% of searches end in a purchase.

$32K

revenue / yr

Units sold / yr3K
Search volume / yr+17.3%48K
Conversion rate3.1%
Avg price$20.91

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 36
Top-5 product click share58%
Open market14%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)4· 3 succeeded
Avg rating4.4★
Avg reviews1,273

Top Astroturf Door Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

11%

  • CLEAN MACHINE47%
  • OLanto20%
  • MAYSHINE10%
  • LINLA4%
  • Ottomanson3%
  • BEQHAUSE3%
  • Open — no brand owns it (6 brands, 11%)

Astroturf Door Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR3.1%Products24Brands12Top 5 Brands86%OOS Rate20.7%Rating4.4★Reviews1,273Avg BSR#4,155
1K800Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Astroturf Door Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • astroturf door mat13K/yr
  • astroturf mat8K/yr
  • grass door mat7K/yr
  • astro turf door mats6K/yr
  • turf door mat5K/yr
  • artificial grass door mat4K/yr
  • plastic grass mat3K/yr
  • clean machine doormat3K/yr

What reviews say buyers love and hate about Astroturf Door Mat

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Cleaning18%

Keeps clean too

Quality-Overall15%

Quality mat

Size-Overall11%

Perfect Size

Value For Money6%

Great value

Advertised Vs Actual Product6%

Exactly what I needed

What buyers complain about

62% of reviews
Quality-Overall15%

Very poor quality control for the price

Thickness8%

Not as thick or prickly as i hoped

Durability7%

Not durable

Smell7%

Horribly smelly

Strength6%

flimsy

Astroturf Door Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Advertised Vs Actual Product
10%
3Quality-Overall
7%
4Material Quality
7%
5Color
6%

Common Astroturf Door Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Astroturf Door Mat 43/100 on Amazon United States — Skip it. The niche generates $32K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +17.3% over the last 90 days.
Search demand for Astroturf Door Mat on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.