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Astroturf Door Mat

Fail

Shoppers spend an estimated $32K a year here, so Astroturf Door Mat is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$32K/yr48K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
58%top-5 click share · 12 brands · 36 sellers

Flapen Score

Astroturf Door Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Astroturf Door Mat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astroturf Door Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Astroturf Door Mat 48K times last year and spent an estimated $32K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
3.1%
Market size, estimated
$32Ka year
Peak month
July1.4× the quietest month
Top search term
astroturf door mat13K searches a year

02 · Price

A sale here is worth $20.91.

Listings sell for $20.91 on average, from $8.51 to $32.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.91 that is $0 to $2K a year per listing.

Average price
$20.91inside the $15 to $100 sweet spot
Price range
$8.51–$32.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #4,155 within Artificial Grass. It carries 1,273 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
20.7%
Average rank
#4,155in Artificial Grass
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,273per listing
Listings tracked
24

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Astroturf Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

36

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

11%

  • Brand 147%
  • Brand 220%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Astroturf Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Astroturf Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astroturf door mat13K/yr
  • astroturf mat8K/yr
  • grass door mat7K/yr
  • astro turf door mats6K/yr
  • turf door mat5K/yr
  • artificial grass door mat4K/yr
  • plastic grass mat3K/yr
  • clean machine doormat3K/yr

Reviews and returns

What reviews say buyers love and hate about Astroturf Door Mat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Very poor quality control for the price”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Astroturf Door Mat questions

Answered from the same tracked data.