Is aster profitable to sell on Amazon United States?

The niche generates $46K/yr across 13 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Skip it (48/100).

How competitive is the aster niche?

10 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in aster?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.

When does demand for aster peak?

Demand peaks in Apr–May–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the aster niche?

Listings span $4.10–$12.89; the average listing price is $6.67 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.

aster

Skip it

Prices mostly outside the sweet spot ($4.10–$12.89) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great294.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.2%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad$6.67

avg listing price — sweet spot $15–$100

Market size

Bad$46K

$46K/yr · 118K searches

Price range

Bad$4.10–$12.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, aster is a $46K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Oct. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

aster market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $40K–$53K; units × avg price
Conversion rate: 5.8%
Avg BSR: #2,071
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 12.7%
Avg brand age: 50 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

KVITER30%
SURVIVAL GARDEN SEEDS18%
The Old Farmer's Almanac13%
Carpet Creeping10%
Mixrug10%
Seed Needs7%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +23.2% search growth over the last 90 days.

Peak months: Apr, May, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top aster search terms

aster seeds41K/yr +16.3%7.8% conv.
aster35K/yr -2.8%1.0% conv.
new england aster seeds7K/yr +86.5%12.3% conv.
aster seeds perennial8K/yr +43.2%9.3% conv.
aster plants live6K/yr +198.7%1.7% conv.
asters5K/yr +44.6%4.2% conv.
new england aster3K/yr +122.2%10.6% conv.
aster flower seeds4K/yr +4.0%7.8% conv.
aster flower4K/yr +18.9%1.6% conv.
aster plant3K/yr +105.1%2.3% conv.

All search terms

Top aster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KVITER 600 New England Aster Seeds for Planting (Aster novae-angliae) Purple Asters Plant Wildflower Seed Packets Perennial Cut Flower Seeds Purple Flower Garden Flowers Beds Containers

KVITER$6.974.0★2,668 rev

New England Aster Seeds for Planting 1 Pack

SURVIVAL GARDEN SEEDS$5.034.0★125 rev

The Old Farmers Almanac Aster Seeds (Powderpuff Mix) - Approx 360 Flower Seeds - Premium Non-GMO Open Pollinated USA Origin

The Old Farmer's Almanac$4.724.2★360 rev

Mixrug 1000+ Mix Aster Flower Seeds Perennial New England Asters Seeds for Planting Cold Hardy & Pollinator Friendly Non-GMO Heirloom Seed for Home Outdoor Garden

Mixrug$7.264.2★13 rev

1000+ Perennial Aster Flower Seeds for Planting Outdoors-Rainbow Flower Garden Home Fragrant Butterfly

Carpet Creeping$6.494.0★53 rev

Newest

by launch date

Created By Nature New England Aster Seeds Pink and Purple Perennial Flower Seeds Non-GMO Pollinator Friendly 2 500 Seeds Covers Up to 93 sq. ft. (Symphyotrichum novae-angliae)

Created By Nature$8.8326 rev

5mo ago

KVITER 600 New England Aster Seeds for Planting (Aster novae-angliae) Purple Asters Plant Wildflower Seed Packets Perennial Cut Flower Seeds Purple Flower Garden Flowers Beds Containers

KVITER$6.972,668 rev

5mo ago

Mixrug 1000+ Mix Aster Flower Seeds Perennial New England Asters Seeds for Planting Cold Hardy & Pollinator Friendly Non-GMO Heirloom Seed for Home Outdoor Garden

Mixrug$7.2613 rev

8mo ago

50+ Duchess Peony Aster Seeds Callistephus Tall Flowers Garden Planting

SPROUTARAQ$7.876 rev

8mo ago

Powderpuff China Aster Mix Seeds - 1000 Seeds

Marde Ross & Company$12.892 rev

10mo ago

What buyers say about aster

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth49%

“Good germination”

Quality-Overall13%

“Good quality seeds”

Value For Money9%

“they seem to be a pretty reasonable value”

Color9%

“adding a vibrant splash of color”

Ease Of Use3%

“easy to grow”

Advertised Vs Actual Product2%

“These seem to be exactly what they claim to be”

Durability2%

“They appear to be viable”

Instructions/User Manual/Troubleshooting1%

“The instructions on the package are good”

Ease Of Cleaning1%

“Clean and Uniform”

Strength1%

“the seedlings have been pretty hardy in my seed starting containers”

What buyers complain about

Plant Growth45%

“No growth at all”

Value For Money12%

“High Cost”

Size-Overall7%

“They're really tiny”

Functionality-Overall4%

“Duds. Nothing grew”

Quality-Overall4%

“Not good quality”

Instructions/User Manual/Troubleshooting2%

“no way can I space them per directions”

Moist/Dry2%

“They need to be kept moist, not soaking wet, and in a cold place”

Natural Resource Wastage1%

“wasted money”

Color1%

“the color here should be striking when flushed out”

Top return reasons

Value For Money27%

Plant Growth26%

Advertised Vs Actual Product18%

Functionality-Overall12%

Size-Overall7%

Ease Of Use2%

Contamination2%

Quality-Overall2%

Color2%

Common questions

Is aster profitable to sell on Amazon United States?: The niche generates $46K/yr across 13 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Skip it (48/100).
How competitive is the aster niche?: 10 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in aster?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
When does demand for aster peak?: Demand peaks in Apr–May–Oct; the busiest month runs 3.1× the quietest.
What does it cost to enter the aster niche?: Listings span $4.10–$12.89; the average listing price is $6.67 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.