Ashitaba
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -91.7% this quarter, so Ashitaba is a Maybe.
- Flapen Score
- 50 / 100Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 5650
- Market size
- $260K/yr138K searches / yr
- 90-day growth
- -91.7%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 13 sellers
Flapen Score
Ashitaba against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Ashitaba is stronger. Inside it, weaker.
Market
The Ashitaba market on Amazon at a glance
Shoppers on Amazon United States searched for Ashitaba 138K times last year and spent an estimated $260K. The top 5 brands take 80% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -91.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -91.7%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $260Ka year
- Top search term
- ashitaba51K searches a year
02 · Price
A sale here is worth $29.27.
Listings sell for $29.27 on average, from $6.05 to $69.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.27 that is $7K to $15K a year per listing.
- Average price
- $29.27inside the $15 to $100 sweet spot
- Price range
- $6.05–$69.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #6,998 within Trees. It carries 266 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 88%
- Out of stock, average day
- 13.9%
- Average rank
- #6,998in Trees
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 266per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Ashitaba products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Fresh 70pcs Ashitaba Plant Seeds Generic
- Price
- $14.97
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 2y ago

Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply
- Price
- $28.98
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

Holistic Bin Ashitaba Powder Organic Angelica Keiskei Leaf | Phyto-Dense Chalcone Superfood for Smoothies Soups & Tea | Finely Milled Fresh Leafy Green Herb Powder | Premium Japanese Superfood | 50 g
- Price
- $14.80
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3y ago

Swanson Japanese Ashitaba - Full Spectrum - Natural Formula for Immune System Support - (60 Capsules 500mg Each)
- Price
- $23.65
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 21y ago

New Fresh 90pcs Ashitaba Plant Seeds Generic
- Price
- $14.98
- Rating
- 3.5/5
- Reviews
- 27
- Age
- 2y ago
Trending
estimated 90-day click momentum
Herb Seeds | 12 Individual Packs | 2026 Season | Non-GMO High Yield - 4 000+ Seeds | Basil Cilantro Thyme Oregano and More | for Indoor & Outdoor Garden Planting
- Price
- $7.79
- Rating
- 4.6/5
- Reviews
- 2,464
- Age
- 10y ago

Samsara Herbs Ashitaba Extract Powder (16oz/454g) 20:1 Concentrated Extract
- Price
- $53.43
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 10y ago

Swanson Japanese Ashitaba - Full Spectrum - Natural Formula for Immune System Support - (60 Capsules 500mg Each)
- Price
- $23.65
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 21y ago

Dr. Cowans Garden Ashitaba Powder Sun-Dried Ashitaba Powder Premium Demeter Certified U.S.-Grown Ashitaba (20 Servings)
- Price
- $59.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply
- Price
- $28.98
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch date
Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply
- Price
- $28.98
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

PHARMAKON Ashiataba Capsules- Complete Low Temperature Extract
- Price
- $21.19
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Dr. Cowans Garden Ashitaba Powder Sun-Dried Ashitaba Powder Premium Demeter Certified U.S.-Grown Ashitaba (20 Servings)
- Price
- $59.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

New Fresh 70pcs Ashitaba Plant Seeds Generic
- Price
- $14.97
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 2y ago

New Fresh 90pcs Ashitaba Plant Seeds Generic
- Price
- $14.98
- Rating
- 3.5/5
- Reviews
- 27
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
13
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
13%
- Generic32%
- Florida Herbal Pharmacy15%
- Holistic Bin13%
- Swanson12%
- Samsara Herbs8%
- Dr. Cowan's Garden7%
- Open — no brand owns it (5 brands, 13%)
Demand
Ashitaba search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ashitaba search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ashitaba51K/yr
- ashitaba seeds40K/yr
- ashitaba plant18K/yr
- ashitaba seeds for planting8K/yr
- ashitaba powder7K/yr
- ashitaba supplement3K/yr
- ashitaba powder organic5K/yr
- ashitaba capsule5K/yr
Reviews and returns
What reviews say buyers love and hate about Ashitaba
We read the reviews and the return reasons for every product selling here.
“None grew at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashitaba questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









