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Ashitaba

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -91.7% this quarter, so Ashitaba is a Maybe.

Flapen Score
50
50 / 100
Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 56
Market size
$260K/yr138K searches / yr
90-day growth
-91.7%search demand this quarter
Competition
72%top-5 click share · 11 brands · 13 sellers

Flapen Score

Ashitaba against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ashitaba is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashitaba market on Amazon at a glance

Shoppers on Amazon United States searched for Ashitaba 138K times last year and spent an estimated $260K. The top 5 brands take 80% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -91.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-91.7%
Conversion, latest week
6.4%
Market size, estimated
$260Ka year
Top search term
ashitaba51K searches a year

02 · Price

A sale here is worth $29.27.

Listings sell for $29.27 on average, from $6.05 to $69.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.27 that is $7K to $15K a year per listing.

Average price
$29.27inside the $15 to $100 sweet spot
Price range
$6.05–$69.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #6,998 within Trees. It carries 266 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
13.9%
Average rank
#6,998in Trees
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ashitaba products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$26K$52K$78K$104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

13%

  • Generic32%
  • Florida Herbal Pharmacy15%
  • Holistic Bin13%
  • Swanson12%
  • Samsara Herbs8%
  • Dr. Cowan's Garden7%
  • Open — no brand owns it (5 brands, 13%)

Demand

Ashitaba search demand

Weekly searches over the year. Pick a range.

20K15KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ashitaba search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ashitaba51K/yr
  • ashitaba seeds40K/yr
  • ashitaba plant18K/yr
  • ashitaba seeds for planting8K/yr
  • ashitaba powder7K/yr
  • ashitaba supplement3K/yr
  • ashitaba powder organic5K/yr
  • ashitaba capsule5K/yr

Reviews and returns

What reviews say buyers love and hate about Ashitaba

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Plant Growth”
40%of negative reviews mention “Plant Growth”
0.1%of orders come back
“None grew at all”
A buyer, on “Plant Growth”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ashitaba questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data