ashitaba
Worth a lookShows low returns (0.1%), but soft demand (-91.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$29.27avg listing price — sweet spot $15–$100
Review moat
Great266.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.05–$69.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$260K$260K/yr · 138K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-91.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ashitaba is a $260K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
ashitaba market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $176K–$234K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #6,998
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 65%
- Out of stock
- 13.9%
- Avg brand age
- 60 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
13%
- Generic32%
- Florida Herbal Pharmacy15%
- Holistic Bin13%
- Swanson12%
- Samsara Herbs8%
- Dr. Cowan's Garden7%
- Open — no brand owns it (5 brands, 13%)
Demand
Weekly Amazon search volume, last 24 weeks — -91.7% search growth over the last 90 days.Top ashitaba search terms
- ashitaba51K/yr
- ashitaba seeds40K/yr
- ashitaba plant18K/yr
- ashitaba seeds for planting8K/yr
- ashitaba powder7K/yr
- ashitaba supplement3K/yr
- ashitaba powder organic5K/yr
- ashitaba capsule5K/yr
Top ashitaba products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Fresh 70pcs Ashitaba Plant Seeds Generic
Generic$14.973.5★69 rev
Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply
Florida Herbal Pharmacy$28.984.4★47 rev
Holistic Bin Ashitaba Powder Organic Angelica Keiskei Leaf | Phyto-Dense Chalcone Superfood for Smoothies Soups & Tea | Finely Milled Fresh Leafy Green Herb Powder | Premium Japanese Superfood | 50 g
Holistic Bin$14.804.4★115 rev
Swanson Japanese Ashitaba - Full Spectrum - Natural Formula for Immune System Support - (60 Capsules 500mg Each)
Swanson$23.654.4★178 rev
New Fresh 90pcs Ashitaba Plant Seeds Generic
Generic$14.983.5★27 rev
Newest
by launch dateFlorida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply
Florida Herbal Pharmacy$28.9847 rev
PHARMAKON Ashiataba Capsules- Complete Low Temperature Extract
PHARMAKON$21.195 rev
Dr. Cowans Garden Ashitaba Powder Sun-Dried Ashitaba Powder Premium Demeter Certified U.S.-Grown Ashitaba (20 Servings)
Dr. Cowan's Garden$59.043 rev
New Fresh 70pcs Ashitaba Plant Seeds Generic
Generic$14.9769 rev
New Fresh 90pcs Ashitaba Plant Seeds Generic
Generic$14.9827 rev
Trending
90-day click momentum
Herb Seeds | 12 Individual Packs | 2026 Season | Non-GMO High Yield - 4 000+ Seeds | Basil Cilantro Thyme Oregano and More | for Indoor & Outdoor Garden Planting
Open Seed Vault$7.794.6★
Samsara Herbs Ashitaba Extract Powder (16oz/454g) 20:1 Concentrated Extract
Samsara Herbs$53.434.6★
Swanson Japanese Ashitaba - Full Spectrum - Natural Formula for Immune System Support - (60 Capsules 500mg Each)
Swanson$23.654.4★
Dr. Cowans Garden Ashitaba Powder Sun-Dried Ashitaba Powder Premium Demeter Certified U.S.-Grown Ashitaba (20 Servings)
Dr. Cowan's Garden$59.045.0★
Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply
Florida Herbal Pharmacy$28.984.4★
What buyers say about ashitaba
What buyers praise and complain about, mined from review topics.What buyers love
“Grows well”
“I have many Florida Herbal Pharmacy products that are all excellent”
“dont leave any unpleasant aftertaste”
“These capsules offer a convenient way”
“The bottle uses a concentrated 10:1 Ashitaba extract with a clean ingredient list”
“The capsules have also been easy on my stomach so far”
“I have also noticed my energy”
“Reliable and High-Performance Nutritional Support”
“Exceeded expectations”
“easy to take in a half dose”
What buyers complain about
“None grew at all”
“Not worth the cost”
“A little confused on my it tastes like a tea I've had before when the leaf is described as bitter tasting”
“they are coming back bigger”
“Wrong label and Incorrect instructions”
“Misadvertises sap”
“Poor quality and service”
“Not a healthy choice”
“I didnt get any strong grassy smell when I opened it”
“While this isn't the type of supplement that produces dramatic overnight results”
Top return reasons
Common questions
- Is ashitaba profitable to sell on Amazon United States?
- The niche generates $260K/yr across 17 tracked products. 90-day search growth is -91.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ashitaba niche?
- 11 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in ashitaba?
- Top complaints mined from reviews: Plant Growth, Value For Money, Taste-Overall. The return rate is 0.1%.
- What does it cost to enter the ashitaba niche?
- Listings span $6.05–$69.47; the average listing price is $29.27 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.