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Armor Shield Pool Pad

Maybe

Search demand grew +350.9% this quarter. But shoppers spend an estimated $24K a year here, so Armor Shield Pool Pad is a Maybe.

Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$24K/yr16K searches / yr
90-day growth
+350.9%search demand this quarter
Competition
38%top-5 click share · 27 brands · 41 sellers

Flapen Score

Armor Shield Pool Pad against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Armor Shield Pool Pad is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armor Shield Pool Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Armor Shield Pool Pad 16K times last year and spent an estimated $24K. The top 5 brands take 60% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +350.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+350.9%
Conversion, latest week
1.7%
Market size, estimated
$24Ka year
Top search term
armor shield pool pad4K searches a year

02 · Price

A sale here is worth $91.76.

Listings sell for $91.76 on average, from $30.12 to $293.23. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.76 that is $0 to $9K a year per listing.

Average price
$91.76inside the $15 to $100 sweet spot
Price range
$30.12–$293.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #70 within Parts & Accessories. It carries 1,077 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
84%
Out of stock, average day
2.4%
Average rank
#70in Parts & Accessories
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,077per listing
Listings tracked
55

04 · Newcomers

16 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
16Amazon's first-year sales bar
Average brand age
33 months

Products

Top Armor Shield Pool Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

41

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

38%

Top 20: 70%

Open market

36%

  • Brand 115%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 64%

Search terms

Top Armor Shield Pool Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armor shield pool pad4K/yr
  • gorilla mat for above ground pool3K/yr
  • 22 ft pool pad3K/yr
  • rhino pool pad3K/yr
  • pool liner pad 24 ft round3K/yr

Reviews and returns

What reviews say buyers love and hate about Armor Shield Pool Pad

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Thickness”
1.0%of orders come back
“It's thick”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Armor Shield Pool Pad questions

Answered from the same tracked data.