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Ants

Fail

The average product has 32,008 reviews to catch up to, so Ants is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$120K/yr160K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
71%top-5 click share · 10 brands · 78 sellers

Flapen Score

Ants against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ants is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ants market on Amazon at a glance

Shoppers on Amazon United States searched for Ants 160K times last year and spent an estimated $120K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
5.5%
Market size, estimated
$120Ka year
Peak month
June1.5× the quietest month
Top search term
ants151K searches a year

02 · Price

A sale here is worth $13.77.

Listings sell for $13.77 on average, from $5.20 to $33.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.77 that is $3K to $7K a year per listing.

Average price
$13.77under the $15 to $100 sweet spot
Price range
$5.20–$33.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #70 within Baits & Lures. It carries 32,008 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
4.9%
Average rank
#70in Baits & Lures
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
32,008per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

78

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 150%
  • Brand 220%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Ants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Ants

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Pest/Insect Control”
43%of negative reviews mention “Pest/Insect Control”
0.4%of orders come back
“Still have ants”
A buyer, on “Pest/Insect Control”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ants questions

Answered from the same tracked data.