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Ant Gel

Pass

Ant Gel scores 65 out of 100, a Pass. Shoppers spend an estimated $4.0M a year here, search demand grew +94.0% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$4.0M/yr790K searches / yr
90-day growth
+94.0%search demand this quarter
Competition
81%top-5 click share · 5 brands · 48 sellers

Flapen Score

Ant Gel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ant Gel is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ant Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Ant Gel 790K times last year and spent an estimated $4.0M. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 22.8% of those searches ended in a purchase.

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved +94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months
790K
Growth, 90 days vs prior 90
+94.0%
Conversion, latest week
22.8%
Market size, estimated
$4.0Ma year
Peak month
July6.4× the quietest month
Top search term
advion ant gel312K searches a year

02 · Price

A sale here is worth $22.08.

Listings sell for $22.08 on average, from $4.97 to $35.03. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $22.08 that is $276K to $331K a year per listing.

Average price
$22.08inside the $15 to $100 sweet spot
Price range
$4.97–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
$276K–$331K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Baits & Lures. It carries 20,126 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Baits & Lures
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
20,126per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Ant Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 54%

Demand

Ant Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Ant Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advion ant gel312K/yr
  • ant gel75K/yr
  • advion ant gel bait61K/yr
  • advion ant57K/yr
  • ant gel bait46K/yr
  • ant bait gel40K/yr
  • optigard ant gel bait48K/yr
  • advion ant bait27K/yr
  • ant killer gel20K/yr
  • savitri ant gel13K/yr

Reviews and returns

What reviews say buyers love and hate about Ant Gel

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Pest/Insect Control”
51%of negative reviews mention “Pest/Insect Control”
0.5%of orders come back
“Doesn't work well for ant issues”
A buyer, on “Pest/Insect Control”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ant Gel questions

Answered from the same tracked data.