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Anker 521 Portable Power Station

Fail

The top 5 products take 100% of clicks, so Anker 521 Portable Power Station is a Fail.

Flapen Score
18
18 / 100
Ranks 8,827 of 8,839 Patio, Lawn & Garden niches · −38 vs the category median of 56
Market size
$68K/yr15K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Anker 521 Portable Power Station against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Anker 521 Portable Power Station is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anker 521 Portable Power Station market on Amazon at a glance

Shoppers on Amazon United States searched for Anker 521 Portable Power Station 15K times last year and spent an estimated $68K. All 2 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.5%
Market size, estimated
$68Ka year
Peak month
November2.1× the quietest month
Top search term
anker 521 portable power station13K searches a year

02 · Price

A sale here is worth $188.53.

Listings sell for $188.53 on average, from $158.40 to $227.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At $188.53 that is $19K to $47K a year per listing.

Average price
$188.53above the $15 to $100 sweet spot
Price range
$158.40–$227.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
$19K–$47K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Generators & Portable Power. It carries 5,333 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Generators & Portable Power
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,333per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Anker 521 Portable Power Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Anker 521 Portable Power Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Anker 521 Portable Power Station

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Charging”
27%of negative reviews mention “Charging”
5.0%of orders come back
“slow charging”
A buyer, on “Charging”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Anker 521 Portable Power Station questions

Answered from the same tracked data.