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54

angel chimes

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 52Conversion 35Competition 70Returns 81Price range 75Avg price 86Brand share 92Review moat 57Quality gap 27

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$19.57

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$10.07–$29.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,233

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$49K

$49K/yr · 91K searches

According to Flapen's Amazon United States niche tracking, angel chimes is a $49K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

angel chimes market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$78K–$98K
units × avg price
Conversion rate
2.8%
Avg BSR
#714
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
9.9%
Avg brand age
40 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

36

Top-5 brand share

43%

Top 20: 89%

Top-5 click share

43%

Top 20: 88%

Open market

52%

  • Supdeco15%
  • esgarden8%
  • SYMPATHY HEARTS8%
  • JUNQIU US6%
  • FSVGYY6%
  • Toodour5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.
8K6KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Top angel chimes search terms

  • angel wind chimes for outside14K/yr
  • angel wind chimes18K/yr
  • angel wind chime6K/yr
  • angel chimes17K/yr
  • angel chime4K/yr
  • angel chimes candle carousel13K/yr
  • swedish candle carousel5K/yr
  • swedish angel chimes7K/yr
  • swedish angel chimes candles3K/yr
  • angel chimes swedish2K/yr
All search terms

Top angel chimes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about angel chimes

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose19%

“Gift”

Quality-Overall17%

“Excellent Quality”

Brightness/Shine/Glow12%

“lights up very good”

Value For Money9%

“Very affordable”

Color8%

“Vibrant colors she loved it”

Advertised Vs Actual Product6%

“Just as described”

Size-Overall6%

“Perfect size”

Design-Overall5%

“Worked as designed”

Durability3%

“Durable”

Strength2%

“It is sturdy”

What buyers complain about

Size-Overall13%

“it is much larger than I thought”

Durability12%

“Dont last long”

Functionality-Overall9%

“It stop working in todays”

Material Quality8%

“its more like dollar store material”

Quality-Overall7%

“Cheap junk”

Brightness/Shine/Glow6%

“Angel won't glow”

Defective Material/Parts5%

“the other one does not”

Assembly/Installation4%

“Challenging to set up”

Design-Overall3%

“Not that great design”

Value For Money3%

“Not worth 20$ Looks beautiful”

Top return reasons

Advertised Vs Actual Product16%
Size-Overall15%
Defective Material/Parts12%
Quality-Overall11%
Functionality-Overall11%
Brightness/Shine/Glow9%
Material Quality5%
Charging4%
Color3%
Value For Money2%

Common questions

Is angel chimes profitable to sell on Amazon United States?
The niche generates $49K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the angel chimes niche?
29 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in angel chimes?
Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 1.7%.
When does demand for angel chimes peak?
Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the angel chimes niche?
Listings span $10.07–$29.95; the average listing price is $19.57 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.